Summary: Carlos Redlich is an international copywriter traveling the world and growing his clients' businesses using the power of copywriting. But his copywriting adventures deal with so much more than simply putting pen to paper. In this episode you're going to learn how he's able to use storytelling and video to not only dictate how text should be arranged on a website but also to pre-frame your customers' expectations of what it's like to work with you. This type of information can be a game changer for any business owner out there.
