Business of HYPE

On the heels of its seventh season, the team behind  Business of HYPE wanted to take advantage of this seasonal break to offer some insight into how each episode is produced. What most may not know is that our team consists of members situated all over the States, each having their own respective jobs. So what may seem like a casual conversation between two creatives in front of a microphone, takes much more detailed work behind-the-scenes. Our traveling host, jeffstaple, also runs his own business Staple Design & Staple Pigeon, while director Daniel Navetta runs creative agency Bryght Young Things. We also have a contributing sound engineer, David Rogers-Berry, editing all the way from Maine, while interludes are brought to you by associate producer and freelance content creator Sidney Pacampara as well as associate radio producer for HYPEBEAST, Christina Hong. From scheduling and interviewing, to sound engineering and distributing, we hope to provide an invaluable experience in each episode. So, if you've ever been curious how a podcast gets made or how to conduct an engaging and informative interview, tune in above and listen to our "Making of Business of HYPE" episode. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. You can subscribe to our channel on Apple, Spotify or wherever else you get your podcasts. Feel free to hit Jeff on Twitter, @jeffstaple, or via email at questions@businessofhype.com, and he may answer your question on a future episode. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows The HYPE Report: https://anchor.fm/thehypereport, MIC/LINE: https://anchor.fm/miclineshow , The Anthropology: https://anchor.fm/anthropology. Also check out our affiliated site, HYPEBAE and the launch of their new radio platform HYPEBAE Radio at https://hypebae.com/radio or on https://anchor.fm/schoolofsustainability --- Support this podcast: https://podcasters.spotify.com/pod/show/businessofhype/support

While Business of HYPE currently takes a seasonal break, revisit our episode with Melody Ehsani from season 1 (ICYMI: in case you missed it).  The designer, known for her namesake label, is known for her infectious designs ranging from jewelry, clothing, accessories and frequented sneaker collaborations. Since this interview was recorded (nearly a year and half ago), much has happened to Melody. She's opened a second store in New York, launched a collaboration with Serena Williams and Lauryn Hill, been in various magazines, has continued her ME. Speaker Series, got married and most recently collaborated with Nike's Jordan Brand to create her version of the iconic Air Jordan 1. Despite her wild success, Melody may just only be getting started. The designer is challenging norms in streetwear whilst also paving the way for women to have a place in a frequently male-dominated industry. So revisit our episode with the culture-shifting leader as she takes into her early beginnings from living in China for five months to eventually launching her own label and collaborating with Reebok. For more information: https://hypebeast.com/2018/3/the-business-of-hype-with-jeffstaple-episode-6-melody-ehsani As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows The HYPE Report: https://anchor.fm/thehypereport, MIC/LINE: https://anchor.fm/miclineshow , The Anthropology: https://anchor.fm/anthropology. Also check out our affiliated site, HYPEBAE and the launch of their new radio platform HYPEBAE Radio at https://hypebae.com/radio or on https://anchor.fm/schoolofsustainability --- Support this podcast: https://podcasters.spotify.com/pod/show/businessofhype/support

With season 6 under wraps, we bring you a special bonus episode as we prep for season 7. In this episode, jeffstaple sat down with three innovative footwear designers around the globe—Helen Kirkum, Shun Hirose of RECOUTURE and Alex Nash—and is later joined by adidas’ MakerLab Creative Director, Jose Cabaco, Senior Director of Digital Strategy, Tareq Nazlawy and adidas Statement Creative Director, Yohan Ham. Part of the brand's new initiative called MakerLab, the three designers were invited to reimagine the iconic Campus 80s. Over the course of months, they were allowed to bring their design into fruition by working out of the adidas HQ in Herzogenaurach, Germany and later at the brand’s factory in Vietnam, where they oversaw all production and packaging. The final product was launched on a StockX IPO with only 333 limited-edition pairs available for purchase. For more information: https://stockx.com/ipo/adidas-mkrlab-campus-80s-ipo & https://news.adidas.com/originals/adidas-makerlab-propels-emerging-designers-to-bring-limited-edition-campus-80s-into-the-global-marke/s/80df26a9-6bd8-43ec-9b37-149e13a26c84 As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS. Also check out our affiliated site, HYPEBAE and the launch of their new radio platform HYPEBAE Radio at https://hypebae.com/radio or on https://anchor.fm/schoolofsustainability --- Support this podcast: https://podcasters.spotify.com/pod/show/businessofhype/support

Joe "Freshgoods" Robinson is a designer from Chicago whose quirky collaborations and pun-intended designs have garnered him a cult following. His brick & mortar store, Fat Tiger:http://www.fattigerworkshop.com/, is a creative space that hosts pop-ups, workshops and sells an amalgamation of clothes made by various designers. In the past few years Joe has traveled the world showcasing pop-ups for his brand Joe Freshgoods:https://joefreshgoods.com and Don't Be Mad:https://www.dont-be-mad.com/ and even collaborating with designers like Snapple and McDonald's. In the season 6 finale, the designer tells us why he feels like Forrest Gump—touching the city through T-shirts, how he became the "Hood CNN", the importance of a slow grind and why he wants to bring Chicago to the world.  For more information: hypebeast.com/2019/10/joe-freshgoods-interview-business-of-hype-jeffstaple-episode-59 As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS. Also check out our affiliated site, HYPEBAE and the launch of their new radio platform HYPEBAE Radio at https://hypebae.com/radio or on https://anchor.fm/schoolofsustainability --- Support this podcast: https://podcasters.spotify.com/pod/show/businessofhype/support

Rob Cristofaro is the Co-Founder of Alife and Treis Hill is the Partner and General Manager of Alife. An all-in-one footwear, art, streetwear store also serving as a creative agency, the brand has been a forerunner in the streetwear industry, laying the foundation for the DNA of "hype" before "hype" was a thing. Twenty years ago, Alife was founded by Arnaud Delecolle, Tony Arcabascio, Tammy Brainard and Rob Cristofaro, the group met working together at Sportswear International, what was then an influential B2B magazine. In 2001, they opened their sneaker store, Alife Rivington Club and in 2005, Treis Hill joined the team.  In this episode, the duo reflect on the early beginnings of the brand, how Alife became a testing ground and early scene-maker of streetwear drops and hype, complicated business deals, future plans and more. For more information: https://hypebeast.com/2019/10/alife-rob-cristafaro-treis-hill-interview-business-of-hype-jeffstaple-episode-58 As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS. Also check out our affiliated site, HYPEBAE and the launch of their new radio platform HYPEBAE Radio at https://hypebae.com/radio or on https://anchor.fm/schoolofsustainability --- Support this podcast: https://podcasters.spotify.com/pod/show/businessofhype/support

Earlier in the year, jeff sat down with the Co-Founder and Chief Culture Officer of WeWork, Miguel McKelvey.  What started as a single office in New York to now being located in 100 cities globally, the former architect details how he built his massive company. Despite current shortcomings, he stresses that WeWork was founded upon the “fundamental human need for connection” and shares its foundational beliefs on creativity, collaboration and connection. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS. Also check out our affiliated site, HYPEBAE and the launch of their new radio platform HYPEBAE Radio at https://hypebae.com/radio or on https://anchor.fm/schoolofsustainability Editor’s Note: This episode of the Business of HYPE was recorded earlier this season, prior to the developing news on the company. The information shared within the episode has been unedited since its recording and is being released as is. --- Support this podcast: https://podcasters.spotify.com/pod/show/businessofhype/support

Christina Paik is a photographer who's worked with a major labels from Stüssy and Kith to Off-White and Comme des Garçons and plenty more. While she's made a name for herself in fashion, Christina is also a fine art photographer, consultant, stylist and influencer. Her body of work constantly pushes the boundaries of where photography can go and challenges viewers to observe through a different perspective. In this episode she reflects on her long-standing career, her complex relationship with social media, being an Asian American woman in the boys club of streetwear and much more. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS. --- Support this podcast: https://podcasters.spotify.com/pod/show/businessofhype/support

Liz Beecroft is a psychotherapist and licensed master social worker currently focusing in foster care who was recently chosen for Nike’s “NYC By You” sneaker design contest. With a stylish Instagram that integrates fashion, footwear and mental health awareness, she's trying to break stigmas and create transparent dialogue for today's youth. In this episode she discusses balancing social work with her streetwear interests, breaking social stigmas about feelings and the process behind her "In My Feels" Nike Air Max 270 React. If you need help with emotions that you’re dealing with or need people to talk to, Liz recommends this: Find My Well Being, mental health journals, or the American Foundation for Suicide Prevention. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS. --- Support this podcast: https://podcasters.spotify.com/pod/show/businessofhype/support

Mike Cherman is a designer and founder of Chinatown Market. Jeanne Grey is an influencer and founder of GREYLAYERS and Scott Patt is an artist and Chief Creative Officer of Cole Haan. In this intimate, live recording inside Cole Haan’s Soho location, jeffstaple discusses how each of these three entrepreneurs created their own unique paths to success. Joined together by their hustle and hard work, all three have managed to turn their passions into long-standing careers.  Mike and Jeanne are two recent collaborators with Cole Haan’s Generation ZERØGRAND shoe — a line inspired by today’s progressive innovators and designed for a new generation shifting to less traditional work environments. Both have managed to create careers unique to their relatable and business-savvy personas. With a number of years under their belts, both Mike and Jeanne stress the importance of  “making really cool shit,” but making it sellable all whilst balancing confidence and humility.  As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS. This episode is presented by Cole Haan. --- Support this podcast: https://podcasters.spotify.com/pod/show/businessofhype/support

Jason Markk is the founder of his name-sake cleaning solution that changed the landscape of the sneaker industry. After reading Rich Dad Poor Dad, the California native was inspired to view his life through a lens of opportunity and has since applied this perspective throughout his business. From advertising and DJing to sales and retail, Jason's had a wide-range of careers all of which have taught him the art of entrepreneurship. In this episode he breaks down his early beginnings and inspirations for Jason Markk, the importance of the law of attraction, overcoming growing pains in his company and much more. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS. --- Support this podcast: https://podcasters.spotify.com/pod/show/businessofhype/support

Sharifa Murdock is the Co-Owner of Liberty Fairs and Founder of ENVSN Festival. From working retail at Atrium to partnering with Sam Ben-Avraham to change the landscape of trade shows, she details the value of hard work, the desire to give back to her community, the need for work-life balance and much more. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS. --- Support this podcast: https://podcasters.spotify.com/pod/show/businessofhype/support

Tremaine Emory is the co-founder of No Vacancy Inn — a global, nomadic collective featuring a medley of nightlife mixed with art and fashion, catching the likes of A$AP Mob, Virgil Abloh and GOOD Music to name a few. He sits down with jeffstaple to discuss his past days of working in a stock room to traveling the world to create an influential creative collective alongside his partner Acyde. He also details the impact of working at Marc Jacobs, the cost of ambition and much more. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS. --- Support this podcast: https://podcasters.spotify.com/pod/show/businessofhype/support

Alexandre Arnault is the CEO of RIMOWA and Kim Jones is the Artistic Director of Dior Men's. On the season 6 premiere of Business of HYPE, jeff sits down with both to discuss their cutting-edge collaboration that not only elevates the culture of travel, but also pushes the boundaries of fashion today. They discuss RIMOWA’s transition to LVMH, the inner workings of their collaboration, the impact of streetwear and much more. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS. This episode is presented by RIMOWA. --- Support this podcast: https://podcasters.spotify.com/pod/show/businessofhype/support

Business of HYPE is a show that centers around entrepreneurs and their paths to success. Often times some of the most important questions when it comes to building your own business are around financial investments. We noticed a number of incoming questions in our mailbox were centered around this topic. So for this week’s episode, Jeff sits down with Liang Lee, a financial advisor at WestPac Wealth Partners. It is important to understand where our money is flowing, as those choices dictate the granular details ranging from what home we live in to how many sneakers we can buy. Liang begins with the basics such the definition of financial independence and how to achieve it. He laters answers questions regarding stocks, taxes, and high, medium and low risk investments and much more. So tune into this special Finance Q&A to listen in one some of the most important details one can make in their life. Feel free to reach out to Liang with any questions at liang.lee@westpacwealth.com or reach him at 808-695-2119. --- Support this podcast: https://podcasters.spotify.com/pod/show/businessofhype/support

While Business of HYPE currently takes a seasonal break, we’d like to bring to attention our other podcasts under the HYPEBEAST Radio network. HYPETALKS rebroadcasts live recordings from HYPEBEAST-hosted events around the world, so you can listen to gems of advice from the comfort of your home without waiting in a line or dealing with a crowd.  Our latest show, The Anthropology, dedicates each season to one brand where our host, fashion journalist Tiffany Godoy, takes a deep dive into the companies, brands and people shaping fashion and culture today. Each season focuses on a different topic that criss-crosses borders, languages, genres and eras to tell the story and break down the ethos of these key figures. Finally, we’d like to spotlight our long-standing music show, MIC/LINE. Hosted by our music editor Emmanuel Maduakolam, he interviews key figures in the music industry to deliver their origin story, current projects, advice and much more. With guests ranging from Freddie Gibbs to Doja Cat, each season delivers a wide spectrum whether it be viral sensations, producers, or legendary rappers. Now in its fourth season, MIC/LINE most recently had the pleasure of interviewing the award-winning artist Lupe Fiasco. In case you missed it, we sat down with the Food & Liquor rapper at Mission Chinese to discuss his prolific career and his current martial arts docu-series Beat N Path. Produced by Studio SV, alongside Bonnie Chan Woo, the show details Lupe’s travels to China, investigating various martial arts cultures and historical importance.  So tune into to hear this episode and make sure to subscribe on wherever you get your podcast by searching MIC/LINE. Apple: https://hypb.st/micapp  Spotify: https://hypb.st/micspo MIC/LINE on Spotify: https://hypb.st/antspot Apple: https://hypb.st/antapp HYPETALKS on Apple here: https://hypb.st/talkapp  HYPETALKS on Spotify here: https://hypb.st/talkspot --- Support this podcast: https://podcasters.spotify.com/pod/show/businessofhype/support