Summary: <p>With season 6 under wraps, we bring you a special bonus episode as we prep for season 7. In this episode, jeffstaple sat down with three innovative footwear designers around the globe—<a href="https://www.instagram.com/helenkirkumstudio/?hl=en" rel="noopener noreferrer" target="_blank">Helen Kirkum</a>, <a href="https://www.instagram.com/recouture__/" rel="noopener noreferrer" target="_blank">Shun Hirose</a> of <a href="https://hypebeast.com/tags/recouture">RECOUTURE</a> and <a href="https://www.instagram.com/alexnash187/?hl=en" rel="noopener noreferrer" target="_blank">Alex Nash</a>—and is later joined by adidas’ MakerLab Creative Director, Jose Cabaco, Senior Director of Digital Strategy, Tareq Nazlawy and adidas Statement Creative Director, Yohan Ham.</p> <p>Part of the brand's new initiative called <a href="https://news.adidas.com/originals/adidas-makerlab-propels-emerging-designers-to-bring-limited-edition-campus-80s-into-the-global-marke/s/80df26a9-6bd8-43ec-9b37-149e13a26c84" rel="noopener noreferrer" target="_blank">MakerLab</a>, the three designers were invited to reimagine the iconic Campus 80s. Over the course of months, they were allowed to bring their design into fruition by working out of the adidas HQ in Herzogenaurach, Germany and later at the brand’s factory in Vietnam, where they oversaw all production and packaging. The final product was launched on a <a href="https://stockx.com/ipo/adidas-mkrlab-campus-80s-ipo" rel="noopener noreferrer" target="_blank">StockX IPO</a> with only 333 limited-edition pairs available for purchase.</p> <p>For more information: <a href="https://stockx.com/ipo/adidas-mkrlab-campus-80s-ipo">https://stockx.com/ipo/adidas-mkrlab-campus-80s-ipo</a> & <a href="https://news.adidas.com/originals/adidas-makerlab-propels-emerging-designers-to-bring-limited-edition-campus-80s-into-the-global-marke/s/80df26a9-6bd8-43ec-9b37-149e13a26c84">https://news.adidas.com/originals/adidas-makerlab-propels-emerging-designers-to-bring-limited-edition-campus-80s-into-the-global-marke/s/80df26a9-6bd8-43ec-9b37-149e13a26c84</a></p> <p>As always, thank you for tuning into <a href="https://hypebeast.com/radio">HYPEBEAST Radio</a> and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows <a href="https://anchor.fm/miclineshow">MIC/LINE</a>, <a href="https://anchor.fm/anthropology">The Anthropology</a>, <a href="https://anchor.fm/thehypereport">The HYPE Report</a> and <a href="https://anchor.fm/hypetalks">HYPETALKS</a>. Also check out our affiliated site, HYPEBAE and the launch of their new radio platform HYPEBAE Radio at <a href="https://hypebae.com/radio">https://hypebae.com/radio</a> or on <a href="https://anchor.fm/schoolofsustainability">https://anchor.fm/schoolofsustainability</a></p> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/businessofhype/support" rel="payment">https://podcasters.spotify.com/pod/show/businessofhype/support</a>
