Summary: <p>Rob Cristofaro is the Co-Founder of Alife and Treis Hill is the Partner and General Manager of Alife. An all-in-one footwear, art, streetwear store also serving as a creative agency, the brand has been a forerunner in the streetwear industry, laying the foundation for the DNA of "hype" before "hype" was a thing. Twenty years ago, Alife was founded by Arnaud Delecolle, Tony Arcabascio, Tammy Brainard and Rob Cristofaro, the group met working together at <a href="https://hypebeast.com/tags/sportswear-international">Sportswear International</a>, what was then an influential B2B magazine. In 2001, they opened their sneaker store, Alife Rivington Club and in 2005, Treis Hill joined the team. </p> <p>In this episode, the duo reflect on the early beginnings of the brand, how Alife became a testing ground and early scene-maker of streetwear drops and hype, complicated business deals, future plans and more. For more information: <a href="https://hypebeast.com/2019/10/alife-rob-cristafaro-treis-hill-interview-business-of-hype-jeffstaple-episode-58">https://hypebeast.com/2019/10/alife-rob-cristafaro-treis-hill-interview-business-of-hype-jeffstaple-episode-58</a></p> <p>As always, thank you for tuning into <a href="https://hypebeast.com/radio">HYPEBEAST Radio</a> and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows <a href="https://anchor.fm/miclineshow">MIC/LINE</a>, <a href="https://anchor.fm/anthropology">The Anthropology</a>, <a href="https://anchor.fm/thehypereport">The HYPE Report</a> and <a href="https://anchor.fm/hypetalks">HYPETALKS</a>. Also check out our affiliated site, HYPEBAE and the launch of their new radio platform HYPEBAE Radio at <a href="https://hypebae.com/radio">https://hypebae.com/radio</a> or on <a href="https://anchor.fm/schoolofsustainability">https://anchor.fm/schoolofsustainability</a></p> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/businessofhype/support" rel="payment">https://podcasters.spotify.com/pod/show/businessofhype/support</a>
