Selling In A Skirt

When you start a business, one of the first things you do is to create a product or service that is ideal for your target market. You set the price, you have the features and the benefits and you are ready to go...until you realize that you don't know how to let your target market know that you have the solution that they need. It's like having two ends pulling in opposite directions...you have what they need and they need what you have so how do you get your message out to them? This show is broadcast live on Monday's at 1PM ET on W4WN Radio – The Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).

Do we really need to worry about every little detail? Can we move along and hope there are no consequences? On one hand, there is value in the details but on the other hand, you may find more than success in that "stuff"...The truth is when each detail has value, you have control over making it have purpose. Lots of people like the details but are you getting things accomplished? Do we make ourselves busy being busy? And...are those details bringing in the revenue? This show is broadcast live on Monday's at 1PM ET on W4WN Radio – The Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).

Role-Models are looked to by others as an example to imitate. Do they have to be famous or rich, an athlete or an activist, alive or dead? The truth is anyone can be a role-model. You have to genuine and be able to relate to others. You have to be confident and humble. You have to listen and generous...and most of all you have to be successful...and that doesn't have to be financially either. Female role-models in today's world are out there and they are teaching us that there are no limits. This show is broadcast live on Monday at 1PM ET on W4WN Radio – The Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).

As entrepreneurs, we are labeled "Risk-Takers"...When we decide to become part of this elite group, are we risking it all? And is there a reward at the end of the tunnel? No matter what we decide to do in life, in order to create and achieve the life we are looking for, we have to take risks. Taking a risk and taking chances are really the same; one is a bit softer than the other but it's all the same. We all know we should take that risk, but some just don't. Why is that? This show is broadcast live on Monday's at 1PM ET on W4WN Radio – The Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).

the way we consume everything from food to content has changed over the past few years. Information about anything and everything is coming at us at warped speed. While learning is knowledge...consuming the information is another. We have to make sure that what we put in our brains is as valuable as what we put into our bodies or it will be garbage in...garbage out. Some information is valuable, some can be hurtful. It's through your filter that you take it in or toss it out. This show is broadcast live Monday's at 1:00 PM ET on W4WN Radio – The Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).

In order for you to have a chance at having a successful business, you must take care of you. Did you forget to put you on your list of priorities? The combination of taking care of you and having a successful business is not a coincidence. It's reality. Paying attention to what you eat, getting enough sleep, doing something for you and finding something other than business is all part of the equation. Start slowly and just be...before you know it, you will look forward to taking care of you. This show is broadcast live on W4WN Radio – The Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).

Every product started out as an idea in someone's head. What happens next? Either you don't do anything, someone else takes it and runs with it or you follow through and share it with the world. Why are more ideas lost in the process? It's too hard, they don't know their product and market well enough, or impatience sets in. Your product will need to be a part of someone's life that they need and want to use on a regular basis and will remain interested in what your next idea is. This show is broadcast live on W4WN Radio – The Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).

Whether you are online or offline, your image is always being scrutinized. Are you showing an image to your clients that they can relate to or are you pushing them away? What does your image say about you? Your public image is a reflection of your private image. How do you sell the most important commodity to your customers? That would be you as you are your brand and you are who your clients are buying. Make sure you are presenting your real you to your followers...it's better than a copy. This show is broadcast live on W4WN Radio – The Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).

KISS is something we all learned growing up but it is the battlecry for entrepreneurs, business owners and consumers. Keeping it simple should be easy but many intelligent people feel that if they do that, they are not sharing their knowledge. The truth is...it's not about them anyway. It's about the experience that their client is having and it's one that you want to repeat over and over again and then share it with their friends. Remember simplicity is the soul of efficiency. This show is broadcast live on W4WN Radio – The Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).

Entrepreneurs are changing the world, one small business at a time. Are you ready to bring value with your content, with your financial resources or with your time? And, what does changing the world really look like? Can you change it or can you make it better? Find something that you are passionate about and become a part of something bigger than yourself. It doesn't have to be big and it might be perfect being small. The bottom line is that you have to start somewhere and start now. This show is broadcast live on W4WN Radio – The Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).

Will a college degree give you the tools you need to land a dream job? The truth is that only 27 percent of college grads have a job related to their major and 10 percent don't even want to work in the field they are studying. Many college graduates are launching their own businesses after they've earned their degrees. The bottom line is don't limit yourself to what you think you can do or are qualified to do; find your passion and love what you will do and stay ambitious to find opportunities. This show is broadcast live on W4WN Radio – The Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).

As a business owner or entrepreneur, the most important asset to your business is you. Your business can't run without you. There are signs that burn-out is creeping in when you stop feeling creative, everyone and everything is annoying to you and you aren't even talking about your business anymore. Maybe it's time to refocus and remember why you started your business and that this is YOUR business. Change your mindset and ladies...guess who are more likely to burn-out? This show is broadcast live on W4WN Radio – The Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).

Many times we hang on to our past and even let it define us. Other times we use our past as a reason we limit ourselves so that we can't reach our dreams and goals. There are common challenges that hold us back including that internal chatter that we listen to and continue to so that we believe it. Maybe it's time for a reality check to change what we think, what we believe and what we are telling ourselves. Your past is your past and whether or not you want to hold onto it is your choice. This show is broadcast live on W4WN Radio – The Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).

Being an expert in your industry is great but being one that people gravitate towards is even better. When you are considered an expert you will sell more, you will build your credibility, you will be considered a reliable resource and you will generate trust. Whether it's time to start writing a blog or a book, be heard on a podcast or seen on TV, make sure you position yourself as the expert that you are. Watch for the opportunities to appear as your success rises. This show is broadcast live on W4WN Radio – The Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).

When you build a business, how do you know who is the perfect market to hear your message and actually buy from you or hire you? You need to understand not only your market, but also your competitors and the industry you want to be in. There is one more piece that is important though...do you want to work with them, after all, if this is your "Perfect Person" you have to be interested in them for more than the money they will pay you and they will feel your lack of interest. Choose wisely! This show is broadcast live on W4WN Radio – The Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).