MarTech Podcast // Marketing + Technology = Business Growth
Summary: The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
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Today is part 5 of our deep dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. All week we covered how you can target, reach, create, and market influencer content. Joining us is Dmitry Dragilev, Founder of JustReachOut.io, which helps businesses get exposure through press coverage without the help of PR firms. Today, we wrap up by talking about how to measure the impact of an influencer outreach campaign. Show Notes: https://bit.ly/2EAj8ST
Today is part 4 of our discussion of the most impactful and cost-efficient ways to drive growth: influencer outreach. All week we're publishing episodes that cover how to target, reach, create, and market influencer content. Joining us is Dmitry Dragilev, Founder of JustReachOut.io, which helps businesses get exposure through press coverage without the help of PR firms. Today, we're going to talk about getting the most out of your influence-related content. Show Notes: https://bit.ly/2EAj8ST
Today is part 3 of our conversation about an impactful and cost-efficient way to drive growth: influencer outreach. All week we're discussing how you can target, reach, create, and market influencer content. Joining us for Influencer Week is Dmitry Dragilev, Founder of JustReachOut.io, a SAAS tool that helps businesses get exposure through press coverage without the help of PR firms. Today, we're going to talk about building marketable assets with influencers. Show Notes: https://bit.ly/2EAj8ST
Today is part 2 of our deep dive into influencer outreach. Each day this week we're going to publish an episode that covers how you can target, reach, create, and market influencer content. Joining us for Influencer Week is Dmitry Dragilev, Founder of JustReachOut.io, a SAAS tool which helps businesses get exposure through press coverage without the help of PR firms. Today, we're going to focus our conversation on how to build relationships with influencers. Show Notes: https://bit.ly/2EAj8ST
This week we dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. Each day we're going to publish an episode that covers how you can target, reach, create, and market influencer content. Joining us for Influencer Week is Dmitry Dragilev, Founder of JustReachOut.io, which is an SAAS tool that helps businesses get exposure through press coverage without the help of PR firms. Today, we cover the basics of PR in a martech world. Show Notes: https://bit.ly/2EAj8S
Today is the final day of Analytics Week, where we discuss a subject that's critically important to marketers in every industry, business, and channel of marketing: analytics. Joining us is Jenn Sturgill, Founder of Analytics Angels, an analytics agency that helps businesses better extract and understand the information that drives them. Yesterday, we talked about data processing and visualization, and today we're going to talk about data ownership and outsourcing. Show Notes: https://bit.ly/2Pzy30E
Today is day four of our deep dive into a subject that's critically important to marketers in every industry, business, and channel of marketing: analytics. Joining us is Jenn Sturgill, Founder of Analytics Angels, an analytics agency that helps businesses better extract and understand the information that drives them. Yesterday, we talked about maintaining data cleanliness, and today we're going to talk about data processing and visualization. Show Notes: https://bit.ly/2Pzy30E
This week we're taking a deep dive into a subject that's critically important to marketers in every industry, business, and channel of marketing: analytics. Joining us is Jenn Sturgill, Founder of Analytics Angels, an analytics agency that helps businesses better extract and understand the information that drives them. Yesterday, we talked about data capture and storage, and today we're going to talk about how to maintain data cleanliness. Show Notes: https://bit.ly/2Pzy30E
This week we're taking a deep dive into a subject that's critically important to marketers in every industry, business, and channel of marketing: analytics. Joining us is Jenn Sturgill, Founder of Analytics Angels, an analytics agency that helps businesses better extract and understand the information that drives them. Yesterday, we talked about the basic framework for analytics infrastructure, and today we discuss best practices for data capture and storage. Show notes: https://bit.ly/2NJ7Ueb
Each day this week we're going to publish an episode that covers how you can better capture, manage, and understand your business using data. Joining us this week is Jenn Sturgill, founder of Analytics Angels, an analytics agency that helps businesses better extract and understand the information that drives them. Today we're going to start Analytics Week by talking about the foundations of data capture. Show Notes: https://bit.ly/2Pzy30E
Welcome to Career Day on the MarTech Podcast. Today we're going to learn about the journey of a great marketer who started his career as an engineer. Joining us today is Michael Lukich, who recently took a role as Executive Leader of Marketing and Analytics Insights at Booz Allen Hamilton, a management technology and engineering consulting firm. Prior to his role at Booz, Michael worked with various consumer brands like GE, Marriott, and Total Wine. Show Notes: https://bit.ly/2RGjgmj
Today we continue our conversation about the evolution of the content creator ecosystem with Benjamin Grubbs, Founder/CEO of Next 10 Ventures, a vertically integrated operating fund focused on incubating and accelerating new businesses in the content creator economy. In our last episode, Benjamin gave us his overview of the current landscape for content creators, and today we're going to discuss various ways content businesses are monetizing their efforts. Show Notes: https://bit.ly/2IMa6Aw
Today we're going to talk about the ecosystem for content creators and how it's evolving. Joining us is Benjamin Grubbs, who's the founder of Next 10 Ventures, a vertically integrated operating fund focused on incubating and accelerating new businesses in the creator economy. In this episode, Benjamin gives us his view of the current landscape for content creators, including how to find your audience, formatting your content, and deciding which channels to use. Show Notes: https://bit.ly/2RDbaei
Today we recap the evolution of the MarTech Podcast over the past six months and review how we're tracking toward the goals we set for ourselves. We discuss the areas of scaling our audience, lowering cost per acquisition, and monetizing the show. Listen to the thorough breakdown and find out how we practice what we preach in this September update. Show Notes: http://www.benjshap.com/martech-podcast/september-update-of-the-martech-podcast-learnings-and-progress
In this episode, we continue discussing Public Relations with Lindsay Stuart, Vice President of Business Intelligence at Max Borges Agency, a consumer technology-focused PR firm. Lindsay and her team have developed data-driven marketing strategies that combine media relations, influencer relations, and social media to drive brand results. Today, Lindsay is going to talk about the technology and data she uses to create compelling content for technology brands. Show Notes: https://bit.ly/2xSH2mS
