Summary: This week we're taking a deep dive into a subject that's critically important to marketers in every industry, business, and channel of marketing: analytics. Joining us is Jenn Sturgill, Founder of Analytics Angels, an analytics agency that helps businesses better extract and understand the information that drives them. Yesterday, we talked about the basic framework for analytics infrastructure, and today we discuss best practices for data capture and storage. Show notes: https://bit.ly/2NJ7Ueb
