The Spin Sucks Podcast with Gini Dietrich show

The Spin Sucks Podcast with Gini Dietrich

Summary: We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

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 #25 From Memes to Strategy: Leveraging User-Generated Content for Your Brand | File Type: audio/mpeg | Duration: 11:01

From cat videos to memes, and Wikis to slews of selfies — user-generated content is happening all around us. What is user-generated content? This is any content, from tweets to blog posts, that people who aren’t directly in your brand and business create. How can you harness this boundless creativity and production in your communications strategies? People want to share stories and experiences with one another online. Our job as content marketers is to give them something good to talk about.

 #24 Pay to Play and Play to Win: Paid Media Strategies for Your Business | File Type: audio/mpeg | Duration: 08:07

Pay to play: If you’ve ever heard someone mention the phrase — especially about a platform like Facebook — they’re probably talking about paid social media. That’s what Gini is diving into in this episode of Spin Sucks. Paid media is exactly what it sounds like: paying to reach new audiences. If you’re new to the podcast, listen to Episode 16 first (the basics of paid media), then come back here when you’re done! You’ll discover how you can leverage paid social media to improve your communic

 #23 The 3 Rules for Social Media Etiquette | File Type: audio/mpeg | Duration: 07:32

Those who practice the best social media etiquette often go unnoticed - and you'll want to do the same. "But don't we want people to acknowledge how well-behaved we are online?" No, not exactly. You really only want people's attention on two things: your content and personality. Last week, Gini gave you 6 Social Media Don'ts. Today, she's back to talk about ways you can engage on social and make a great impression!

 #22 How Not to Be Annoying and Ineffective on Social Media | File Type: audio/mpeg | Duration: 13:01

Our actions have consequences, and social media denizens love to remind us of said consequences. Twitter is especially volatile when it comes to delivering social media justice. It's a mob wielding metaphorical pitchforks and torches, impatient and merciless. Want to avoid their ire? We’ve got a few guidelines to help you become a consummate social media user. Let's talk about mindfulness and accountability, shall we?

 #21 So Much Social | File Type: audio/mpeg | Duration: 08:01

You've probably heard this quote by Rumi at least once:, "When you are everywhere, you are nowhere. When you are somewhere, you are everywhere." As cryptic as it sounds, Rumi has a great point, especially when you apply this wisdom to social media. The thing is, you can't possibly be on all the social media channels AND still build a meaningful connection with your target audience. This week, we talk about the wonderful world of social media and how to keep your communications plan simple and effective.

 #20 Ask Gini: Analytics, Platforms, Outsourcing, ROI and More | File Type: audio/mpeg | Duration: 14:19

The Spin Sucks community is the best! We’ve received a lot of really smart questions, and today, Gini is giving you some really smart answers. From analytics to revenue and contractors to demonstrating ROI, there’s sure to be something you’ll find useful and can implement today to make your business more successful. Also, make sure you listen to the very end and find out if Gini survives the lightning round!

 #19 Own Your Competition with Owned Media | File Type: audio/mpeg | Duration: 11:23

What does your blog, your podcast, your eBook, and your newsletter all have in common? They’re all content and they are YOURS. If you haven’t been investing time and effort in creating your own content, then you’ll find today’s focus even more valuable. Because we've saved the best for last, the last letter in the PESO model, Owned Media, and why you need this in your communications strategy.

 #18 Social Media That Won't Blow Up in Your Face | File Type: audio/mpeg | Duration: 08:27

Have you ever posted something cringe-worthy on your social media account? The thing about the internet is mostly everything stays there - FOREVER. Today, we're diving into the third letter of the PESO model: Shared Media. What happens when a company (or a person) makes a mistake and social media absolutely dumps on them for a couple of days? It’s time to learn how to be masterful with social media as part of your communications strategy, and why it’s a force to be reckoned with.

 #17 Growing Your Audience With Earned Media | File Type: audio/mpeg | Duration: 14:21

We already talked about how to get the most out of Paid Media, but now it’s time to jump in and understand the second letter in PESO -- “E” for Earned Media. Done correctly, Earned Media is an effective strategy that can catapult your business or product in front of the masses, and more importantly, the right audience. Today, Gini explains how this section of the PESO Model allows your brand to develop credibility and authority and why it is crucial to your success when targeting your audience.

 #16 Get the Most Out of Paid Media | File Type: audio/mpeg | Duration: 09:10

Last week on the Spin Sucks podcast was a refresher course on how implementing the PESO Model in your business communications and marketing plan can significantly increase your authority among consumers, build brand recognition, and generate qualified leads. In today’s episode, Gini shares how you can get the best bang for your buck and harness the power of Paid Media regardless of the scale of your budget or the size of your intended audience.  

 #15 It’s Time to Step Up to the PESO Plate | File Type: audio/mpeg | Duration: 07:22

Last week, Gini dove deep into blogging and how it can be beneficial to some businesses’ communications and marketing strategy. Blogging is just one of the many moving parts that fits into a much larger communications strategy. So how do you create an effective communications strategy that would boost your authority, build brand awareness, and generate qualified leads? Look no further, because in today’s episode, Gini gives us a refresher course on one of her best developed secret weapons: the PESO mode

 #14 Should You Blog for Your Business? | File Type: audio/mpeg | Duration: 14:05

It seems that almost everyone has their own blog these days. From influencers to entrepreneurs, heck, even corporations joined the blogging scene to gain traction, and maybe even try to understand what all this, “blogging is king” hullabaloo is about (caution: the latter probably is not as dynamic as the first two, ugh). But is blogging really good for your business? In this episode, Gini talks about her blogging roots, how said roots have evolved, and how you can blog better, faster, and more effective

 #13 Let’s Get Real About Influencer Marketing | File Type: audio/mpeg | Duration: 08:06

Being an influencer doesn’t mean being lazy and using clickbait. It means having a real audience and making the industry better. If you’re trying to grow your business and your brand, how do you know which influencers will really help you? In today’s episode, Gini talks about how to work with the kinds of influencers who will truly help you AND your industry.

 #12 The Issues List | File Type: audio/mpeg | Duration: 11:50

Everyone’s got issues, no exception. But when it comes to achieving your goals, there are few personal issues that can truly hamstring your attempts to make progress. In this episode, Gini covers the four horsemen of The Issues List and dishes out some advice for tackling each one.

 #11 The Big Rock Concept | File Type: audio/mpeg | Duration: 15:35

What do rocks, pebbles, water and a glass have to do with communication plans? With some help from Gini Dietrich, more than you think! Tune in to this week’s episode to find out how to get your biggest rocks in a row and make time for all the pebbles and sand that tumble on to your plate every day.


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