The Spin Sucks Podcast with Gini Dietrich show

The Spin Sucks Podcast with Gini Dietrich

Summary: We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

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Podcasts:

 How Elon Musk Pulled Off the Perfect PR Stunt | File Type: audio/mpeg | Duration: 07:11

Elon Musk launched a Tesla into space. Unless you’ve been living under a rock, you also know he named the mannequin driver Starman. It all seems like a ridiculous PR stunt, but it wasn’t. At least not in the sleazy way. What Elon did was share his sweeping vision for the future in a way that was guaranteed to go viral. You might not have billions and a major corporation backing you, but you can take some profound lessons from Mr. Musk.

 How to Write With Your Brand Voice | File Type: audio/mpeg | Duration: 06:42

Everything you write for your fans should be instantly recognizable as you. If not, you’ll be lost in obscurity along with the deluge of emails from other companies. If the only way your fans recognize you is by the reply email, it’s time to rethink how you write.

 How to Find Your Authentic Brand Voice | File Type: audio/mpeg | Duration: 12:28

You’ve nailed your brand. Now you need to figure out how to make it come alive. Not Frankenstein alive, but living, breathing, and authentically representative of your company. It’s way too easy to make your brand voice what you wish it were rather than an accurate portrayal of you and your clients. That’s why it’s very easy to fail at creating a compelling brand voice.

 Welcome to the Spin Sucks Podcast with Gini Dietrich | File Type: audio/mpeg | Duration: 02:59

The Spin Sucks podcast is your one-stop-shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. Join host Gini Dietrich for tips, tricks, and stories. We can change the PR industry...together.

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