Social Media Lab show

Social Media Lab

Summary: Meet the mythbusters of the social media marketing ecosystem! We’re conducting interesting experiments to provide you with data driven best practices and insights. Join us as we crack the code to building social ROI.

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Podcasts:

 Ian Anderson Gray - Is Twitter penalizing 3rd party apps? | File Type: audio/mpeg | Duration: 16:50

Will 3rd party publishing tools have a negative impact on your Twitter impressions? Ian Anderson Gray joins us to find out!

 Jeff Bullas case study | File Type: audio/mpeg | Duration: 15:32

We tore through 3 months of data from one of the most successful Twitter business profiles in the world to find out if evergreen content is still useful.

 Social Media Lab 2017 Wrap-up & Review | File Type: audio/mpeg | Duration: 45:10

Today we're going behind the scenes to discuss why we started the Social Media Lab, the challenges along they way and our results so far.

 Are Facebook video ads really superior to photo ads? | File Type: audio/mpeg | Duration: 14:17

A lot of influencers certainly think so. Jason How joins us to find out, on today’s social media lab.

 Rebroadcast - Do 3rd party tools have a negative effect on your Facebook reach? | File Type: audio/mpeg | Duration: 19:51

Will 3rd party publishers like Hootsuite, Sproutsocial, Buffer and Agorapulse have a negative impact on your Facebook reach? Everyone has an opinion. We have facts, and we used the scientific method to find them.

 Should you direct Facebook ads traffic to a site you don't own? | File Type: audio/mpeg | Duration: 11:57

You have a great product that customers love and one day, someone influential writes about it. The result- lots of visibility that you can't track or retarget. Jason How joins us to test replicating an influencer's article on our site, then driving traffic from a Facebook Ad to it.

 Should you join an Instagram Pod? | File Type: audio/mpeg | Duration: 23:37

Jenn Herman, award winning blogger and renown Instagram expert asked us to test Instagram pods to see if they really boosted impressions. Should you join an Instagram pod? Let's find out!

 How many hashtags will get you the most engagement on Instagram? | File Type: audio/mpeg | Duration: 13:01

We all know that posting with hashtags can boost your reach and engagement on Instagram. We even conducted a test to prove it. But, how many hashtags should you post? Is there a magic number? Let's find out!

 Should you switch to an Instagram business account? | File Type: audio/mpeg | Duration: 16:32

Instagram business accounts provide you with some additional tools and benefits, but is there a downside and how will it affect you? Let's find out!

 Facebook vs Google Re-targeting, which one Converts Better? | File Type: audio/mpeg | Duration: 12:31

Facebook and Google have the largest advertising networks available, but which one converts better? Let's find out on today's social media lab.

 Facebook Live vs Recorded Video vs Photos vs Links: Which one has higher Reach and potential? | File Type: audio/mpeg | Duration: 19:05

Facebook Live is all the rage these days, but will it perform as well as other types of content on Facebook? Let's find out!

 Better To Send Quora Ads Traffic To A Blog Post Or A Landing Page? | File Type: audio/mpeg | Duration: 15:35

Quora Ads can lead to massive ROI. But should you send that traffic to a blog post or a landing page? We'll dig into the numbers and tell you.

 Will Cross-posting from IG to FB = more engagement? | File Type: audio/mpeg | Duration: 11:24

Have you heard some influencers have theorizing that crossposting from Instagram to Facebook will improve Facebook engagement? We have too, and we conducted tests to find out.

 Do Instagram Carousels = higher reach? | File Type: audio/mpeg | Duration: 15:43

Instagram carousels are a cool feature with lots of possible uses but, how well do they perform? We conducted rigorous tests to find out.

 Can You Really Get 100 Instagram Followers (for Free) in 24 Hours? | File Type: audio/mpeg | Duration: 23:50

We sought out to test a strategy we found that claimed to get us 100 Instagram followers in 24 hours, for free. Were they right or wrong?

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