Social Media Lab
Summary: Meet the mythbusters of the social media marketing ecosystem! We’re conducting interesting experiments to provide you with data driven best practices and insights. Join us as we crack the code to building social ROI.
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- Artist: Agorapulse
- Copyright: 085058
Podcasts:
Hashtags are crucial to your Instagram content strategy, but should you include them in the post, or bury them in the comments?
It's an old tactic. Following other Twitter or Instagram users in order to get a follow back then, unfollowing them. We tried and the results were NOT what we expected.
Are people really watching your Facebook Live and uploaded videos? Today's results might surprise you and sting a little.
Facebook ads are becoming more expensive and YouTube's popularity is on the decline. Is this an opportunity for advertisers? You may be surprised by our results as Scott compares Facebook and YouTube ad performance.
We're analyzing Twitter chats from 9 organizations to find out if they produce results? Madalyn Sklar joins us to find out!
Does Facebook Live really live up to all the hype? We're comparing data to find out on this Social Media Lab episode.
Mike Gingerich joins us in this experiment to discover the best way to drive organic traffic from the Facebook newsfeed to your website.
Are visitors who spend more time browsing your website more likely to click on your Facebook ads and convert? If so, at what cost? Jason How joins us for another paid ads experiment.
Evergreen content is all the controversy these days. Will repeated tweets really benefit your business? What about the risk of losing followers? Let's find out!
Melonie Dodaro, the world's most sought after LinkedIn consultant joins us to find out which type of content performs the best on the professional network.
Have you tried running Instagram ads in the Stories format? We did! Jason How helped us compare their performance against ads in the feed and the results were pretty drastic!
Despite much criticism, the Facebook boost button is widely used, and the topic of many rumors. Who should use the boost button and how will it affect your reach? Let's find out together.
Jason How joins us to see which option is better for our Facebook ads traffic.
Today we're reviewing an experiment from Mike Alton's Social Media Hat to discover if republishing evergreen content on Facebook is still a viable strategy.
Do emojis have a tangible business value on Instagram? In this short episode, we analyze over 5.5 million posts with our friends at Quintly to find out.
