Social Media Lab
Summary: Meet the mythbusters of the social media marketing ecosystem! We’re conducting interesting experiments to provide you with data driven best practices and insights. Join us as we crack the code to building social ROI.
- Visit Website
- RSS
- Artist: Agorapulse
- Copyright: 085058
Podcasts:
In this audio excerpt from our Facebook Live show, Scott and Owen explore Facebook carousel ads with Charlie Lawrence.
Today, we're testing an old rumor with a new network. Will 3rd party publishing tools hurt your content's performance on Instagram? Let's find out!
Do captions on Instagram really matter? Let’s find out, on today’s social media lab.
Will cutting the number of posts you publish to Instagram hurt your performance? A lot of people think so. Let’s find out, on today’s social media lab!
Today, we’re examining a social ads experiment gone wrong. And we’re hoping you’ll learn from our mistakes. Are the link clicks you’re getting from your social ads high quality? Let’s find out on today’s social media lab.
Does the length of your Instagram post captions affect your performance? Let’s find out, on today’s Social Media Lab.
Does the format and content of your Facebook live show really matter? It turns out, it does! Scott’s got data on how to best secure a Facebook live audience on today’s social media lab.
Today, we’re testing Mike Stelzner’s theory that shorter videos under 2 minutes are highly favored by Facebook. Let’s find out, on today’s Social Media Lab.
When a major industry leader suggested publishing fewer characters on Facebook than the typical tweet, we got really interested. Will shorter posts produce more engagement?
Today, an awful lot of people are trying to get around Instagram’s ban on link posts by asking Instagram users to click on a link in their bio. But, is this really an effective way to drive traffic to your website? Could this potentially hurt your performance? Let’s find out, on today’s social media lab.
Today, we’re comparing graphics against photos in our Ultimate Instagram Showdown. Which format will get more engagement? Let’s find out on today’s social media lab!
Today we're exploring Instagram Stories and Story Ads to see which type will get you the most attention.
Today, we’re spending $4,500 to see if subtitles can get more substantial views on video ads. Are video ads with subtitles worth it? Let’s find out, on today’s social media lab!
Today, we're exploring new ways to increase engagement on Instagram. Will more Instagram users engage with B&W photos than color? Let's find out!
We surprised ourselves with this test on how an emoji can affect a Facebook post's performance. Maybe we'll surprise you too!
