6 Figure Home Studio: A Music Business Podcast

As a business owner, there are thousands of different problems you could face during your career. Many entrepreneurs try to figure out the answers themselves… But that’s 100% the wrong move! In The Six Figure Home Studio Community on Facebook, thousands of studio owners interact and support each other to help to build their businesses. This week on the podcast, Brian and Chris tackle some of the biggest problems studio owners like you face every single day. Don’t miss out!

Every single month, hundreds (or thousands) of people are checking out your studio’s website.  95% of those people will never contact you in any way, shape, or form. They simply weren’t ready for your service when they found you.  What if I told you there was a way you could stay top-of-mind with those thousands of leads for around $30/mo? Enter the #1 most effective way to spend ad dollars. If you have a limited budget, don’t waste it on marketing to cold leads. Try retargeting!

So you’ve spent hundreds or even thousands of dollars on advertising your studio… But not much has come from it. You might think there’s an issue with your website, or worse, your portfolio – but that’s probably not the case. What you might need is a lead magnet. When you’re advertising your studio, trying to sell directly through ads is highly inefficient. By using lead magnets, you can build relationships with people who see your ads, as well as leads who come to your site organ

Do artists constantly turn you down due to price?  Are you losing projects to other competitors that are simply undercutting your rates?  If so, this episode will walk you through how you can charge 10x more than your competition and STILL win the project. 

Do you ever have a sudden urge to do something, even if it might turn out to be a bad choice in the long run? Maybe you’ve bought gear using debt... Two years later, not only do you regret buying the gear, but you’re still paying for it! Thinking about delayed gratification is key across many different aspects of your life. Maybe it’s a relationship, maybe it’s your business, or maybe it’s your mental health… But most of the time, making the hard choice now will be better in the l

If you’re stuck in the vicious cycle of lowering your rates just to win enough projects to make it through the month, there IS a way out. It’s called value-based pricing. Find out how to improve client relations, your hourly earnings, and even your conversion rate, in this episode of The Six Figure Home Studio Podcast! To fully enjoy this episode, read Breaking the Time Barrier first: https://www.freshbooks.com/fbstaticprod-uploads/public-website-assets/other/Breaking-the-Time-Barrier.pdf

How often do you send out a quote, only to be ghosted? It’s super frustrating to be “dating” a potential client, putting time and effort into the relationship, writing a good proposal, and then never hearing back. And chances are, it happens to you a lot. But there’s a very simple way to prevent this and potentially double your yearly income. How? You need to master the art of following up. People will hire whoever is top of mind – and if you’re not top of mind, you’ve alread

Let’s say that you now have a great website, and you’re a good engineer who is praised by his clients… But you’ve discovered another problem. Even though you have a good flow of customers, the clients you really want are turning you down! You’re probably thinking, “WHYYYYY?” What it comes down to is your messaging doesn’t apply to the clients you’re trying to get. Learn how to create a customer avatar for your studio by spending some time with The Six Figure Home Studio Podc

Last week we talked about removing chokepoints from your website so it’s fully optimized for visitors… All your friends and clients who see your site think it’s absolutely fantastic… But you have a different problem... You only get a handful of website visits every month, if that. Now that you have a nice website, what do you do to get actual human beings to check out your site? It’s not easy, but you can find out 11 ways to increase your website traffic with “free” or paid mark

So you spent hours and hours carefully crafting your website. Your friends and clients tell you it looks great. The only problem is that no one is filling out the form on your website to get in touch with you. What the hell is going on? It could be a few things, but the most common are pretty simple to figure out… If you know what to look for. Find out why and how you need to optimize your site to ensure you have a sustainable business that can last into the future!

Every single person has strengths and weaknesses. It’s what makes us human. Weakness isn’t necessarily going to hurt your business or ruin your life. The silent killer, however, is our blindspots. The reason they’re so harmful is that we can’t do a damn thing about a problem that we don’t know exists. This episode is all about answering this question: How can you find your blindspots before they wreck your career?

“I’m a failure. I should just give up. This industry is oversaturated. I will never be good enough” If you’ve ever had thoughts like this, then you may have a dangerous condition known as a “Fixed Mindset.” It’s extremely important for your business, your career, and your life, that you don’t wave a white flag before you even try! Instead, there’s something called a Growth Mindset. In this episode, Andy J. Pizza explains how to make the switch from a Fixed Mindset to a Growth M

We’ve all seen musicians or athletes who seemed to have “all the right stuff”. We’ve also seen the musicians and athletes who, on the surface, seemed like nothing special. Whether it takes you 1 year or 10 years to become successful in audio, one thing matters above all else: If you give up, burn out, or go broke before you have a chance to succeed, you’ll never make it. You have to set yourself up for a sustainable career.

Have you been waiting for a magical moment to raise your rates? Maybe you think you need a Grammy before you’ll be able to charge more, but the reality is you may be ready right NOW. Every day that you put this off is a day that you’re missing out on earning more, weeding out bad clients, and achieving a better work/life balance. It can be scary but if you follow the advice we share here, you may be pleasantly surprised. In fact, it could be the best thing you’ve ever done for your busi

If you had cancer, who would you rather go to for treatment? The Specialist: Someone who been working with the exact type of cancer you have for the past 30 years and has an amazing reputation… Or… The Generalist: Someone who can “treat any type of cancer, and detail your car, and fill cavities, and help you invest in the stock market.” You’re never going to put your life into the hands of The Generalist. Your business probably has more in common with The Generalist to than The Spec