Summary: So you’ve spent hundreds or even thousands of dollars on advertising your studio… But not much has come from it. You might think there’s an issue with your website, or worse, your portfolio – but that’s probably not the case. What you might need is a lead magnet. When you’re advertising your studio, trying to sell directly through ads is highly inefficient. By using lead magnets, you can build relationships with people who see your ads, as well as leads who come to your site organ
