FOMO Fanz: Cure Digital Marketing Fear of Missing Out

How to make an ask to get the answer you want in a digital world full of distractions and 100's of ways to communicate? It’s mostly common sense but I think we often forget the basics in this crazy digital world and I tried to cover some of the basics and questions I’m always asked!

On this episode, I apologize for not pushing a new show live the last couple weeks and I try to share my thoughts on this topic based on some very interesting debate and conversation I've had on stage and off during my last six keynote presentations.

Celebrated our halfway goal to 100 episodes with episodes 050 where I shared my favorite apps and tools for consuming, curating & sharing content as well as the places I'm spending my time focusing on like Linkedin, AR/VR and artificial intelligence.

With so many channels and so much content being created daily by brands, entrepreneurs and creators, is adding to the content noise even worth it for brands in 2017?  I tackle this question and share my key changes that must be embraced and understood to succeed with content marketing in this digital on-demand content overload world we live in.

We must change how we test and analyze tools and include the technology users and tech savvy employees in our company in our boardroom decision making process for selecting tools and technology in 2017. Why does this matter when we move to artificial intelligence, internet of things, augmented reality, virtual reality and more…. You’ll have to listen to find out!

“I actually think of an influencer now as three different types. I think of an influencer as a social amplifier, or a celebrity type. The second type being subject matter expert or someone that is really the one that is boots on the ground practitioner. And then the third one being the thought leader, the one that has the read, has the stage, but also is the one that knows who the right expert is to connect with and often times who the right amplifier is.”

In order to reformat our mindset, so we are open to change we must embrace these seven mindset hacks which if you do, I believe you’ll go from hating or fearing change to falling in love with it.

On this episode I breakdown my “Think Like A Fan” philosophy that focuses on the mindset required to disrupt today’s marketing status quo to prioritize your digital marketing efforts in building trust and relating with employees, customers and prospects.

I breakdown the 3 paths to getting leadership to embrace change as well as my stories of success and failure when pitching program, tool and process change. I also discuss, why I believe you must always try to make your manager look good and why I love quoting Bill Murray from the movie What About Bob. It will make sense after you listen I promise!

World Day Against Trafficking In Persons is July 30th I did an interview with Officer Marc Marty better known as @iDigitalCop on social on what parents can if their child goes missing and what we as a community can do to make social media and the digital world a safer place for children. FOMOfanz is about turning FEAR into JOY and I believe we can do just that by educating people on this important topic.

As we look towards the future of innovation the question becomes what will the world look like powered by artificial intelligence integrated with augmented and virtual reality. The future of innovation is collaboration and that collaboration will be powered and connected by conversations and trust. On this episode, I take a look at these trends and make predictions around sensory collaboration where the new innovations will include multiple levels of sensory activations.

We’re in the midst of digital content overload as we have more channels and types of content to consume than ever before. I’m asked almost weekly by brands and entrepreneurs which should they create, a video blog or podcast.

I moderated this discussion and we covered a wide range of topics from digital advertising, future of video, live streaming, augmented and virtual reality as well as an in depth discussion on how a mortuary could leverage digital storytelling and video. This discussion was so much fun and had so many insights I thought it had to be shared with you the FOMOFanz podcast community.

The journey to be becoming a professional public speaker seems to be as unique as every speaker's wardrobe. Which makes the industry exciting while also making it confusing and difficult to break in and get noticed. For me I have the unique opportunity to dive into keynote speaking with 3 different experiences.

Authenticity has become something that is harder to derive from this digital space as we build more distance and roadblocks between ourselves and the people we are actually trying to reach. The best compliment I get when I get off stage from speaking is, “You are the same person online as you are offline”. To me, that is the epitome of authenticity. It’s the idea that you are able to convey and be the person online that you are offline and you don’t separate the two.