044: How to get leadership to buy-in on change!




FOMO Fanz: Cure Digital Marketing Fear of Missing Out show

Summary: I breakdown the 3 paths to getting leadership to embrace change as well as my stories of success and failure when pitching program, tool and process change. I also discuss, why I believe you must always try to make your manager look good and why I love quoting Bill Murray from the movie What About Bob. It will make sense after you listen I promise!