FOMO Fanz: Cure Digital Marketing Fear of Missing Out

We planned on talking about all of the crazy updates happening over the last couple weeks in social media but the discussion was so good we only got a chance to cover the following items without this episode turning into a 2 hour show: Facebook - Delete Drama Read more on this topic here from my friend Mike Alton. Facebook Content Creator Patreon attempt! Read more on this from Tech Crunch Facebook Messenger more updates and changes

On this episode, I break down how content creators today make what they do look so easy and why I believe EVERYONE must create content.   I also answer these questions below that I often ask fellow creators and people often ask me as upwards of 20 pieces of content a week. Our first impression in 2018 and beyond happens online and having a website or being on social media isn’t enough anymore.  

Facebook has long preached the importance of social media being an extension of human to human interactions but lacked the platform or algorithm to reward brands for doing so. This all changed on January 11, 2018, as Mark Zuckerberg stated that: “If what we’re here to do is help people build relationships, then we need to adjust.” Brian will walk the audience through the strategy shift to create meaningful community interactions, empower employees, and leverage both influencers and fans.

Digital Marketing has skipped the trust funnel. Pumped to talk about a wide range of disruptive technologies impacting all forms of marketing after a couple weeks of speaking at National Speakers Association, Digital Summit Phoenix and Social Media Marketing World. 

The sign said simply "Our Values" Help Others - before yourself Give First - don't take Make Friends - not contacts  Many events preach community and collaboration but seldom is it something built into the culture of company, the event and all of the attendees.  

“3 out of 4 Millennials would choose to spend their money on an experience rather than buying something desirable.” Via Eventbrite: The Experience Movement: Research Report To create a great experience online and tell your story in a way that connects with those outside your close circle or business community you must be vulnerable, you must find ways to tell your story and ultimately your success will be determined by your ability to be relatable!

I share the mindset changes and critical steps required for brands to be successful with influencer marketing all the way from finding the right influencer to managing influencer expectations to ultimately creating a partnership built on trust with influencers that have unique communities that create different types of content.

I've been preaching for many years that "Community is the future of business" and I believe Facebook with these changes will start empowering those brands that invest in community rather than those that gamify the system by sharing viral videos that simply attract spectators not audiences.

Few talk about their failures while they are failing, their struggles as they are struggling or the crazy rollercoaster ride that is entrepreneurship in 2018.  I decided to change it up on this episode.

The trends I discuss on this episode range from the idea that technology won't work to fix bad rules, for example, the Steelers versus patriots Game with the bad overturned call to how I think the explosion of audio will lead most brands to launch a podcast in 2018 and kill that same podcast in 2018.

On this episode, I break down my four T’s for successful change and the order of the T’s is most important. I believe 2018 Will be the year that businesses who are doing great things and value the great employees and the customer experience we'll shine especially those built on the foundation of trust, training, transparency, and technology.

HAPPY BIRTHDAY FOMOFanz, one year ago this week we launched the show and season 1 completed with 55 episodes with over 200k downloads and 75k+ live video viewers.  On this episode, I preview season 2 of the show and what I’ve learned over this last year hosting FOMOFanz while also answering the following questions and sharing a couple of my bold predictions of 2018.

My co-host Daniel Newman and I begin the discussion talking about the value of Facebook and how it's changed in it's value for businesses but also entrepreneurs spending time on the platform.  The live audience listening on Facebook Live then took the conversation in a much more dynamic direction as we started discussing business value and priorites of entrepreneurs and making sure VALUE is something we all examine on a regular basis!  

In 2017 A.I. has taken on an entire new trend as more businesses start to invest in the technology and more references are being made to A.I. with tools and technology we use everyday. But what is Artificial Intelligence? What tools do I use today that leverages artificial intelligence? What does all this mean for businesses today and how should brands start embracing for a future of digital transformation powered by A.I.? What are some things that will be automated completely by A.I.? (Paperboy?)

Innovation such as emotional intelligence being incorporated in augmented reality, virtual reality and artificial intelligence is really where we're going to see true storytelling take off.   I believe that we're going allow ourselves to do what humans do best which is truly emotionally connect, adding context allowing us to see, to feel and to understand people better.