FOMO Fanz: Cure Digital Marketing Fear of Missing Out

On this episode, Brian breaks down the similarities of poker with that of entrepreneurship and marketing including one that most don't think of in bridging skills offline & online or for poker it's casinio to online.  

On episode 096 Brian tackles some of the most popular questions he gets in regards to creating presentations, recording podcast episodes or delivering thought leadership style content on live video.

"Be careful who you model your business after... Many have followings, write books, are on podcasts & live video yet make little to no money in the digital space! Look for those that are strategic & transparent with everything the do while also providing value worth paying for!"

It’s Valentines day week so on this episode our host Brian Fanzo got a little extra lovey while bringing on a special guest that we have a feeling you are going to LOVE.  

This is a very special episode for host Brian Fanzo as the number 93 is very important to him as you'll learn in this episode and he's going to use that as motivation to talk about a wide range of things..

My goal of this podcast wasn't to help people embrace FOMO rather CURE their Fear Of Missing Out but for many they approach the entire concept of FOMO with the wrong perspective and don't get me started on how marketers have overused FOMO rather than being strategic with it…

After watching both documentaries and looking over my notes I decided to do my own research online reading 20+ blogs that covered the event and watching each documentary a second time to see if my opinion and thoughts changed while also doing my best to focus this time on only the business lessons learned.

Personal brand adoption seems to have taken hold with entrepreneurs, executives and those that consider themselves a “thought leader” but I believe not until every employee, manager and business owner embrace it will we understand the true power of personal branding.   I’ve never liked the phrase personal branding so when I’m coaching clients or giving keynotes I try to explain that what we are investing in is your first impression, your reputation, your resume and the framework for your legacy.

I get fired up on this episode and talk about social media strategy holistically but also: What you need to remember about each social network... What my data told me about social media driving me leads in 2018... My top 3 social networks which I betting will surprise most people!

On this episode I get a little mellow and talk about the links between "getting buy-in" and measuring our "success" with our competition!

Social media can change your business and your life and on this episode I talk about how I use it for business development, social selling, competitive analysis and more!

By popular demand, we bring to you an episode dedicated to my thoughts on the public speaking industry, why I enjoy disrupting it and where I think the future of speaking is going.  I've truly found my dream job and my calling for what I want to do for the rest of my life and with that being said I also want to help take this industry to new heights and in new ways.  

On this episode, I discuss the amazing things I learned about National Geographic and Food Networks social media and social video strategies and why we can all learn from the way they are doing things. I also get fired up talking about why I feel most brands are failing on social media and what myself and Amy Landino are doing with our new podcast as an example of starting with what success looks like and working backward.

I’ve had the amazing opportunity to give keynotes, webinars and workshops for multiple luxury travel events and organizations this year and I felt like their use of social media and the questions they had for me would add massive value to anyone in a service or product business that wants to build trust and connect with future customers aka the younger generations.

On today's episode, I discuss the power of word of mouth marketing, talk triggers and a new must-read book.  How has wearing a hat and bright red shoes helped grow my business?  You'll have to listen to this episode to find out!