ROBINLYNNE

Today on "It's My House" we shall discuss how home purchases and even house building can be done using the concepts of  Time BanksRevolving FundingHouse PartiesMeet upsCoffee, Tea, or CocoLunchesDinnersBrunches We shall use the basic concept of "helping 10 -12 become home owners, that in that process you can become a debt free home owner yourself.  It can be a fun process as well. Example: You can organize "Home Buyer Parties" or "Home Builder Parties". This can be a very simple and fun way to network, meet home building partners, and own your own home free and clear of debt. www.waterassetsradio.com  

Today on "It's My House" we shall discuss how anyone can own a house (debt free) without dealing with a traditional bank. What we consider more valuable than a bank is "social capital". We shall take a look at some simple ways that anyone can organize a home buyers club and use "social capital" to acquire assets. Social Capital can be used in many ways including the following: Puchasing a houseAcquiring Income PropertyCreating Income Producing TrustMedical Expense Trust Call in with your questions or comments.

Today on "It's My House" we shall discuss how to turn issues into opportunity. Often times when we are confronted by (what appear) to be problems...........they are in reality opportunties. They are special made opportunities custom made for us on an individual level, however this opportunities can empower us to help others was well, once we learn and master what we need to achieve. When you have a problem keep in mind the following: You are in the middle of an opportunity.A miracle is in the making.You are becoming empowered.

Today on "It's My House"we shall discuss "Green Supremacy".   Green Supremacybasically says that who has the gold (or green) and knows the RULES of the game controls the game..  That could be anyone of any race. When you are in "Green Supremacy" mode you are in " self empowerment mode".  You could be black, white, pink, yellow or brown. We shall also discuss "the MYTH of white supremacy" (at least in how the term is used today).  Many people who use the term white supremacy are coming from a "victim mode" mentality.   You can not be empowered while in "victim mode" or in "begging mode". We shall also discuss and APPLY "Green Supremacy"  tactics that will self empower ANYONE who will use them.    

Today on "It's My House" we shall discuss how entire neighborhoods can be displaced via "Neighborhood Jacking".  Gentrification can and IS used to "ethnic cleanse" neighborhoods and communities. We shall discuss how to recognize it in it's early stages and how to reverse it.  In addtion, we shall discuss how to prevent "ethnic cleansing via gentrification". Feel free to call in with any questions or comments and please have pen and paper ready to take plenty of notes. The information on todays podcast can save your home and neighborhood. www.waterassetsradio.com    

Today on "It's My House" we shall discuss how we can achieve high finance using social capital tools.  These tools are known as Tanda's, Susu accounts,  Hawala systems, Hui's  and many other names depending on what part of the world that you live in and what social networks that you are apart of. If you have had issues getting credit from a traditional  bank then consider using the original source of credit which is the "social network". Feel free to call in and ask any questions or give your comments on this subject. wwww.waterassetsradio.com

To let the world know I am hearing your questions, I wanted to release a “Respondisode” where I respond to your question within 5 Minutes or less. And promote an artist….The Next Episode “promotion in the ocean” will release February 2nd 2015. Shout out to Black university up there in DC for this question Hey bro quick question. Im scheduling to release my artists project near the end of the year. How can I build anticipation for him?    First thing you should always do is build a list of emails, create multiple ways to communicate with potential fans   Organize your contacts in at least 4 places   Facebook, Twitter, email, and your website.... all should be working together with one common goal in mind build anticipation   Then you will need different blogs to write about the music so as soon as it's mastered get it to blogs to write about it so it Pop up in search engines when people search for particular songs of music   Schedule single releases so the people can get in tuned with his brand visually   Do v logs of the whole process   Let the people in on it through the lines of communication you organized before consistently Word of mouth travels, get other people to embrace the music other than the Artist themselves   Set up a few shows and kill the show. Repeat over until results is achieved   Make sure the music hot

Episode #4 "Microwave Marketing" It's no such thing as microwave marketing....to market a product takes time and strategic thought.......by time I mean time for research and preparation and time for execution   If I had 60 dollars to buy a microwave and cook up some amazing marketing technique to magically make you a million dollars would you buy one too....?   The thing about marketing is it gets misconstrued with promotion so often.....today I would like to separate the two concepts...... Marketing is research and preparation   Promotion is execution of the plan that was researched…. (Repeat2x)   To Market Music or any product for that matter there are a few steps you have to take… I want to share those steps with you today…… Before I do that I want to give a shout out to a few of the sponsors of the SE 360 Music Festival…. One time for the indie cypher One Time for V’s kitchen One Time for nthemix.com Now back to the Marketing Plan 1.     Start by Narrowing Your Scope ·       I say this because everybody can’t be satisfied, but it’s a few people that will love your product….Focus on the ones who love your product first…… ·       Helps develop an emotional connection to the product, again you want to develop these type supporters first…. ·       Many times I see artist promoting on Facebook with no purpose to everybody…. i would advise this after you have developed a true fan base… ·       You should have ten people you can go to outside of your family that is waiting to hear your song… 2.     Learn From the past Successes and Failures a.     If it worked before, analyze, and use it again b.     If it didn’t work before, chances are its not going to work this time either….for example in 2006 I spent 700$ on 2500 posters….I had good intentions of passing every one of these posters out…but it didn’t happen…by the time I got to five hundred posters posted around the cities in North Carolina ..the buzz for the cd was gone and it was time for some new music… 3.     Research Your Buyers Research Your Non-buyers a.     Have demographic knowledge of your buyers b.     Have demographic knowledge of your supporters (They may be different) c.     Have extensive knowledge on how your music is being discovered d.     Have extensive knowledge of where you audience hang out… e.     Have extensive knowledge of other interest…                                                i.     Do they play ball, Do they read books…                                              ii.     Where do they listen to music? In the Club, In their cars? The radio? I Pod? This will help you when direct traffic f.      Having the knowledge of your non-buyers will help you also….                                                i.     why worry about the non buyers if they are not buying? Exactly my point you want to know who they are so you don’t waste time trying to promote them….. g.     What Type of emotional connection do they have with your product?                                                i.     The consumer have to get something out of the deal other than the product itself. 1.     For example if I just played songs who would listen to my podcast. My listeners are getting extra value with extensive knowledge on branding, marketing, and artist development. I defined my listeners and I know what they are looking for from what I can provide for them as value 4.     Unique Selling Point a.     What is different about your product that the audience can connect too? b.     How are you positioning your brand? Well that’s all I have for today folks…to recap its no such thing as Microwave Marketing…1.2.3.4. steps should focus on first, and expand as your marketing knowledge expand……..    You are tuned in to the Fox Hole Podcast, your number 1 place for artist development and brand management and music marketing… I am IKE ELLIS, Get with us next week for a Special edition, More strategies on promotion, more knowledge for your brain…before I go…I have to...

Episode #3 Yea this episode number 3 of the fox hole podcast I am IKE ELLIS…I really don’t want to talk to much.. We are getting to the core of what really matters in the music business…. The Business Particularly the Management of the business… Hot song so Dope flow so… You cousin and them know TI girlfriend so…… None of that matters if you don’t have this one thing in order…. The business…. “Elements of Music Management” Design Your Business Plan or Your business model             How are you going to make money?             How are you going to market your music?             Who is going to interact with you brand Think about your business plan before you ever make one song…..you can visit the public library and they have professional books on how to write a business plan….   1.     Clarify Your Purpose, priorities and Goals o   Understanding your self as a person helps when defining your goals… o   Its core values in us all that determine our limits… our morals…the distance you will travel is highly dependent on you as a person… 2.     Keep Your work space organized o   So many times a person lose contact o   So many times a person lose verses o   So many times artist lose prime time opportunities because their life was un organized….i fell short in this category so many times …..its no telling where I would be if I had some organization in my life….. 3.     Develop a relationship with a strong mentor ·       More than likely a strong mentor have already been down the road you are traveling.  Watch out for the snakes in the game though. ·       A true mentor will be there to help you with knowledge and guidance. ·       Pay respect though, and be a sponge. Learn from mistakes and successes…   4.     Develop a powerful network ·       Analyze the types of relationships you want in your circle ·       Join at least one professional network 5.     Continue to educate your self ·       Study your craft ·       Study your art ·       Study the business 6.     Balance your personal life and professional life ·       Balance of your Emotional state comes from and great support system ·       Give to take don’t take and take and take some more 7.     Learn from all mistakes Promote Cayenne the lion King “Nat Turner”  

Episode# 2 “Dimensions of An Artist” What is your course of action? How are you going to manage every dimension of being an artist? 5 dimensions of an artist include 1.     Business Management                                                i.     Planning                                               ii.     Office set up                                             iii.     Resource Management                                             iv.     Networking                                               v.     Publishing 2.     The Music Production                                                i.     Recording                                               ii.     Mixing                                             iii.     Mastering                                             iv.     Distribution                                               v.     Merchandise 3.     Promotion Marketing                                                i.     Planning                                               ii.     Media Publicity                                             iii.     Videos                                             iv.     Social Media 4.     Live Performance                                                i.     Stage Show                                               ii.     Booking                                             iii.     Touring                                             iv.     Sound Lights 5.     Legalities                                                i.     Licenses                                               ii.     Contracts                                             iii.     Insurance                                             iv.     Taxes                                               v.     Trademark (Own Your Identity) Promotion of Cache I would “rather have cash” on deck

The Fox Hole Podcast revoles around the helping of Artist develop in a few key areas of the music industry. This particular episode discusses the productivity in a day with 7 key points.  1. Keep your target in sight at all times 2. Plan your work, work your plan 3. Know your interenal biological clock 4. Bank time for different activities 5.End the day with review and more planning for the next day 6. Refine, dont reinvent 7. Give Youruself Credit Artist should develop these steps to get the most out of thier day. This podcast also promotes a artist within the SE 360 Music Festival community by the name of Short Boy. The song "math problems" plays and his website is mention. Be on the look out for more episodes about music marketing, artist development, and brand management.    Content created By IKE ELLIS Content Created December 17th 2014