The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing & More!)
Summary: The Digital Marketing Podcast is hosted by Mat Siltala and Dave Rohrer. In each episode the goal is here to help educate business owners (small, midsize and enterprise) and those working in the ever changing digital marketing fields. Every episode will cover one marketing or business topic and try to give the listener actionable tips each time. Topics covered will include but not be limited to hiring, social media, content marketing, running a business, SEO, PPC, and much more.
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- Artist: Mat Siltala & Dave Rohrer
- Copyright: © 2020 The Business of Digital Podcast
Podcasts:
Casie Gillette joins the guys to dig into Visual Content and take you beyond their upcoming Pubcon Pro session taking place in October 2018.
On a budget? Are you in the service business (B2B or B2C)? The guys break down some steps and ideas to maximize your budget while still promoting your service business.
Damon Gochneaur joins this week to talk about his experience with not only single location businesses but large multi-location businesses and what they both can do to measure online spend offline.
Leadership in an industry and in your company isnt something you can cover in 20 minutes but the guys try and get the conversation started at least to answer "What Makes Good Leadership?".
Guest Frank Days joins the podcast to talk scrums, Jira, product marketing, waterfalls and oh yeah - Agile Marketing. Listen to learn What is Agile Marketing.
You often hear that you need a content plan or content calendar but what it looks like, how it works, and what works for your team/company likely will be different than what works for others. Every company has different hurdles and issues for pushing content and social updates live so why would someone think that a single type of calendar would work for everyone?
Get tips on how to grow a digital marketing team. The episode starts with hiring, moves to training, and ends with retention for your in-house or agency team.
Pitch Deck Best Practice Podcast Whether you an agency pitching new business, an in-house marketer pitching your project to a boss/CEO or if you are pitching your business idea to VCs it is likely you...
Every month & quarter there is at least one holiday that can impact a business' normal hours, operations & sales. Get tips on social media posting and blogging.
Twitter is sometimes ignored these days but there is still a not often used hidden gem - Twitter Chats. This week the guys dig into how they can help you and your business.
This week Jenny Halasz again joins the show as ways to measure your time, track your time, how to value your time and finally a quiz (and tools) for you are all packed into this one episode. So give a listen and get some great ideas on valuing your own time.
How Do You Define Going Viral? What does it mean to go viral in 2018? The answer of course is - it depends. Learn how to calculate it for your business.
The guys give a number of ways that PR can happen and how to ride the PR wave for a long time. From customer service awards to local awards and beyond - get ideas on riding the PR wave.
The guys cover the idea of using and participating in Facebook Groups to help drive business or awareness of your business. Give a listen and hear a number of great examples on how to leverage FB Groups for your business.
What Social Media networks should your business be on and how to leverage them for content/PR? Simon Heseltine joins in the conversation and the "game" Dave creates to quickly brainstorm ideas for some industries.
