The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing & More!)
Summary: The Digital Marketing Podcast is hosted by Mat Siltala and Dave Rohrer. In each episode the goal is here to help educate business owners (small, midsize and enterprise) and those working in the ever changing digital marketing fields. Every episode will cover one marketing or business topic and try to give the listener actionable tips each time. Topics covered will include but not be limited to hiring, social media, content marketing, running a business, SEO, PPC, and much more.
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- Artist: Mat Siltala & Dave Rohrer
- Copyright: © 2020 The Business of Digital Podcast
Podcasts:
This episode digs into the idea of creating or doing things offline and then bringing it back to your online channels. In the past we talked about some online product marketing examples but that isnt quite the same, that really is more link bait type items.
A question about outsourcing links sends the guys down a rabbit hole of recent articles and digging into link building basics.
This episode and interview focus on Jay Sofer of LockBusters NYC and how to unlock and build trust with people offline and online.
A thread online (as it often does) gives Dave an idea to dig into how people ask questions online, how people "help and how we can do both better.
Often we only think we need to worry about localization when expanding into a new country but the English language here in the US requires its own localization. Listen as we walk through a number of examples and tips to help you localize your ad copy, services pages, social media posts and more.
Do you see this? Can you read it? What does it look like when shared on social networks? What does your content look like? Find tools and tips to optimize your shared content.
Fabrice Canel from Bing joins to talk about the Bing WordPress Plugin, the updated Webmaster Tools & recently updated Webmaster Guidelines.
What is digital shelf space, how do you measure digital shelf space and why does it even matter to your business? Dig in with us as we answer all those questions and more.
Mat leads the episode digging into the State of Business from businesses that he has talked to in recent weeks.
Do you do monthly or yearly reporting for your job? Does your agency provide you reports? Does anyone trust them or do you ask questions? Listen to why you should always ask questions on any reported data!
Mark Barrera joins for the final episode of our Leadership Series. The episode digs into running an agency vs. consulting vs. leading an in-house team, managing remote teams in 2020 & more.
Part 3 of the Leadership Series has Amanda Orson, Head of North America at Curve. Amanda's background is in technical marketing and SEO-driven growth. In her spare time she is also a Volunteer Firefighter / EMT.
Lauren Vaccarello joins the Leadership Series to dig into managing and building Enterprise Marketing Teams and dealing with remote & COVID-19 among many other topics.
This episode is the first of the series where we deep dive into leadership. In this episode specifically Sean McGinnis joined us to talk about building teams and hiring teams for your digital marketing divisions and projects.
Join Dave and Matt as they kickoff their Leadership Series of podcast episodes. Over the next couple weeks will be deep dives into hiring, building teams, growing teams and other leadership topics.
