The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing & More!)
Summary: The Digital Marketing Podcast is hosted by Mat Siltala and Dave Rohrer. In each episode the goal is here to help educate business owners (small, midsize and enterprise) and those working in the ever changing digital marketing fields. Every episode will cover one marketing or business topic and try to give the listener actionable tips each time. Topics covered will include but not be limited to hiring, social media, content marketing, running a business, SEO, PPC, and much more.
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- Artist: Mat Siltala & Dave Rohrer
- Copyright: © 2020 The Business of Digital Podcast
Podcasts:
This week Melissa Fach joins Mat and Dave to talk about Surviving & Conquering Pubcon (Vegas). The tips however can be used for most any conference you ever look to attend.
Hear about Dave's upcoming 3 hour training on How to Win at Digital Marketing taking place in October during SwivelNow Marketing Conference.
Melissa Fach joins Mat and Dave to talk The Good, Bad and the Ugly of Content. Listen to them talk through the various examples of what you should and shouldn't do!
In this episode the guys give a glimpse into Mat's upcoming Pubcon Vegas session on Influencer and Micro Influencer Identification along with a number of examples.
So often the very simple (and cheap) domain is overlooked and not prioritized. In this episode the guys talk about some best practices to securing and keeping your company's domains.
This episode is all about online and offline scams. From cheap link building to roofing scams to offers to register your domain for $99 a year we cover it all.
While stock photography is great for any business the guys discuss some reasons to avoid it and alternative ways and reasons to create your own photos for your business.
The guys discuss what a Content Documenter is and how you can be one. Mat discusses his upcoming keynote at Swivel Conference and some of the story he will tell that serves as a great example.
The guys dig into all the things a business owner needs to think about when thinking of hiring an agency or consultant. No matter if it is for Social Media, SEO, PPC or something else there are expenses beyond just their fees.
The guys dig into the idea that putting all your eggs into one basket (Google or Facebook) is not the best idea and give you some ideas of ways to branch out.
The guys dig into how planning for seasonal events should happen not days or weeks but in some cases a month or two in advance. From landing pages to promo codes to legal approval there are always a ton of things to do!
Mat and Dave discuss who and when to hire as your first intern to help you with your business. Get some ideas of where to find help and ways to best help your business and them grow at the same time.
All things evolve and follow along as we discuss the evolution of Content Marketing and what it means in 2017 for small businesses.
What is the long term value of attending conferences and networking events? Mat and Dave give some ideas on ways to build relationships and meet other people.
In Episode 5 Mat and Dave discuss why SEO isn't something that you do just once but rather it is ongoing. Learn how to keep SEO going no matter your budget.
