The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing & More!)
Summary: The Digital Marketing Podcast is hosted by Mat Siltala and Dave Rohrer. In each episode the goal is here to help educate business owners (small, midsize and enterprise) and those working in the ever changing digital marketing fields. Every episode will cover one marketing or business topic and try to give the listener actionable tips each time. Topics covered will include but not be limited to hiring, social media, content marketing, running a business, SEO, PPC, and much more.
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- Artist: Mat Siltala & Dave Rohrer
- Copyright: © 2020 The Business of Digital Podcast
Podcasts:
Looking to start a podcast and have questions around what your hosting options are? We got you. Dig in with us as we cover 3 main ways to host podcasts.
In the end the main thing we want to stress is that take all things with a grain of salt, learn whom to trust and be sure to test things and ask questions.
Do you reuse campaigns each year? It is possible that while you may save yourself some time you are also hurting yourself. Listen as we dig into some ideas and ways to reuse campaigns but make sure you also know when to refresh them.
Often a single person can influence a CEO, project or business after months or even years of planning. While nothing is for sure this episode tries to dig into some ways to help combat knee jerk reactions and overreacting to single pieces of feedback no matter their source.
The Paid side of the house has all the fun tools so why not leverage them for SEO? Listen as we go through some data sources and ways to use Paid Audience Data to improve your SEO and Content Marketing campaigns.
Kristy Morrison's tweet spurs a discussion around customer first view of content, creating content with a purpose, owning your voice and connecting the dots between personas and the final result.
Minding & Closing the Gap of Digital Marketing Expectations Mat and Dave dive into what many people think or expect from a person and what that person actually really should do. Often companies want to...
Things evolve and this includes all things Digital. Instead of dwelling on the negative impact of change, look at how you can leverage it. Did Google or Bing change things? What can you do to leverage it to eclipse what you were doing prior?
Aaron Friedman joins us to talk Competitive Research Beyond Just Keywords. The goal was to dig into ways and data points beyond just pulling some competitive keyword data and calling it a day.
Get some tips on how to get booked on podcasts and build your brand. From where to find opportunities to what to pitch we cover it all.
Does the person(s) that do your SEO & PPC talk to each other? Why not? That needs to change and this episode digs into some ways to make that happen & why it should be a priority.
Do you know your webhost? Do you know where your domain is registered? Do you know what CMS and server your site is on? Listen to hear how and why you should know everything about your Marketing (& Tech) Stacks.
This episode we are joined by Ginny Marvin as we dig into the various ways you can advertise or SEO on Amazon. From Product Stores to the basics of Amazon SEO find a number of resources and ideas to crush it on a new platform in 2019.
In this episode, we explore and highlight some of the 48 items on Ian Lurie's Digital Marketing Checklist that he created and give our own takes on some of the items.
Tips for Starting an Online Business As always – Mat and Dave are not lawyers. Unlike Ruth who is one (but you still need to hire her to get your questions answered). We are also...
