The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing & More!)
Summary: The Digital Marketing Podcast is hosted by Mat Siltala and Dave Rohrer. In each episode the goal is here to help educate business owners (small, midsize and enterprise) and those working in the ever changing digital marketing fields. Every episode will cover one marketing or business topic and try to give the listener actionable tips each time. Topics covered will include but not be limited to hiring, social media, content marketing, running a business, SEO, PPC, and much more.
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- Artist: Mat Siltala & Dave Rohrer
- Copyright: © 2020 The Business of Digital Podcast
Podcasts:
Dave Davies joins to talk NLP, BERT vs. SMITH, Passages and what it all means for SEO and Digital Marketers.
Dig into a primer on writing a blog post, article, service page or really any type of content. The guys walk through the process of creating content from start to finish.
Gregg Finn joins the guys and digs deep into Google Ads, Google Partner Program and the Pros & Cons of Google Ads Recommendations.
Dave and Mat end the year by reviewing their favorite episodes and topics that were covered along with some guidance on how to be a guest in 2021.
Talk tool selection, process fit and where to find them for your digital marketing projects in this episode with guest Kevin Mullett.
Dave talks about two upcoming virtual conferences, the guys make predictions and talk pros/cons of virtual conferences.
In October 2020 the DOJ filed against Google along with a number of other Attorney Generals from 10 plus states. Here is the general gist of the suit: The Complaint alleges that Google’s anticompetitive practices...
Using Ocean Spray and TikTok as a spring board the guys dig into asking the question of "How Human is Your Marketing". Listen for examples and ideas on what you can do to make your own marketing more "human".
Mat talks Tom Brady, football, and company alumni groups as the guys dig into the topic of leadership one last time for 2020.
This episode will dig into some tests, some resources and some ideas on what you can do to improve your own CTR in Google and Bing.
Listen for tools and tricks on ways to reuse audio content. We cover video, podcast, and really anything that has audio that you can reuse for social media easily.
Schedules are great and you need them but you also need to test them. Dig in as we walk you through how to try and balance scheduling and testing.
Dig into to our comparisons and reviews of what the best AI transcription service is for podcasters and others that need transcription services.
Kevin Indig joins to talk about ways to achieve greater SEO success by getting the resources and budget that are needed to compete.
Who knew there was so much to asking a question. A 7 year old article spurs a debate on how to better ask questions and improve the answers we get.
