Retail Gets Real show

Retail Gets Real

Summary: Retail impacts everyone, every day, everywhere. Join the National Retail Federation for authentic, insightful conversations with the industry's most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail. Learn more at

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  • Artist: National Retail Federation
  • Copyright: National Retail Federation


 #37 How West Elm syncs the in-store and digital experiences | File Type: audio/mpeg | Duration: 25:14

Luke Chatelain began his career as a molecular biologist and is now West Elm’s vice president of innovation. In this episode, he explains how his background prepared him to develop forward-thinking solutions for the furniture retailer.

 #36 How one high-tech McDonald’s is evolving an icon | File Type: audio/mpeg | Duration: 22:00

Carlos Mateos Jr. got his start working part-time at his father’s McDonald’s and now owns the restaurant where he first flipped burgers. In this episode, Mateos discusses his dynamic career with McDonald’s and how automation is changing the business.

 #35 HSN helps make entrepreneurial dreams come true | File Type: audio/mpeg | Duration: 26:12

HSN gives entrepreneurs a platform to sell their products to a large television audience and the prospect of finding the next innovation energizes Dara Trujillo, VP of New Business Development. In this episode, Trujillo discusses how the company elevates entrepreneurs with business education, guidance and exposure, and chats about HSN's new American Dreams Academy program.

 #34 Retail industry predictions for 2018 | File Type: audio/mpeg | Duration: 22:32

STORES Magazine Editor Susan Reda believes that 2017 was one of the most transformative periods of retail we’ve seen in decades and predicts that 2018 will continue to be just as dynamic, with technology playing an increasingly important role for both physical and digital retailers. Listen to learn more about her retail industry predictions for 2018.

 #33 How job-ready candidates give retailers a head start | File Type: audio/mpeg | Duration: 17:20

The Chicago Cook Workforce Partnership helps connect retailers with qualified talent. CEO Karin Norington-Reaves discusses how workforce development initiatives help job-seekers, retailers and the entire retail industry, and chats about the importance of initiatives like the NRF Foundation’s RISE Up program.

 #32 Let it snow! How retailers prep for the weather | File Type: audio/mpeg | Duration: 19:23

As the largest external driver of consumer need, weather is more than just a conversation-starter for retailers. Evan Gold, EVP of global services at Planalytics, helps retailers account for weather when planning their business strategy for the coming year. The trick is to remove weather effects from historical data to arrive at a “weather-neutral baseline” from which to start making sound decisions. On this episode, learn how retailers can plan for a rainy day.

 #31 BJ’s Chris Baldwin on what keeps a CEO up at night | File Type: audio/mpeg | Duration: 17:43

BJ’s Wholesale Club has 215 stores in 16 states and sells more fresh food per member than any of its club store competitors. CEO Chris Baldwin says his company’s 5 million members shop there frequently and that BJ’s offers them immense value. In this episode, Baldwin discusses what keeps the company competitive in a rapidly changing industry.

 #30 Beautycounter’s foundation of empowerment | File Type: audio/mpeg | Duration: 20:59

Gregg Renfrew believes that a woman with passion can really make a difference. She is the founder and CEO of Beautycounter, a health and beauty empire that empowers women with advocacy, education and safe products. Learn how Renfrew nurtures a remarkable connection with her coalition of consultants and how the company achieved exponential growth in just five years.

 #29 Special holiday edition: 'Tis the season for shopping | File Type: audio/mpeg | Duration: 24:37

NRF’s Director of Retail and Consumer Insights Katherine Cullen paints a picture of what retailers can expect to see this holiday, from consumer spending to what gets people in the spirit of the season. Listen to this episode for insights on what people are buying, where they’re shopping, and what makes them choose one channel over another.

 #28 Neiman Marcus CEO Karen Katz on putting digital first | File Type: audio/mpeg | Duration: 19:37

Karen Katz started as an assistant store manager in a small Neiman Marcus store; 32 years later, she is CEO of the luxury retailer. Retail “has allowed women to achieve things much faster and earlier as an industry than many other industries,” she says. Katz joins Retail Gets Real to discuss how the 110-year-old company has adapted to drastic changes in the industry with a “digital-first” approach, and how the evolution is impacting today’s retail workforce.

 #27 Making the case for retail as a career | File Type: audio/mpeg | Duration: 20:36

As director of Kohl’s Center for Retailing Excellence, Jerry O’Brien helps open the eyes of college students to the immense opportunities in retail for building fulfilling careers. His job is easier now, he says, because having grown up as digital natives helps today’s students see themselves fitting into the retail industry. On this episode, O’Brien discusses how he helps shape the retail career conversation.

 #26 Supply chain management is 'more like rocket science' than you might think | File Type: audio/mpeg | Duration: 22:09

Rick Schart has witnessed a great evolution in supply chain management throughout his more than 40 years in the industry. As SVP of supply chain and ecommerce for Stein Mart, he oversees everything from when a buyer places an order to when it ends up in the customer’s hands, whether it’s at a bricks-and-mortar store or directly on their doorstep through ecommerce. On this episode, Schart explains how technological sophistication and complexity make supply chain management “more like rocket science”

 #25 From customers to community: How a niche brand built loyalty | File Type: audio/mpeg | Duration: 16:49

CEO Bobby Farahi’s NSFW rebelliousness shines through when he talks about Dolls Kill, the alternative fashion brand he co-founded with his wife, former DJ Shoddy Lynn. The cult-brand has fans so loyal that they camped out for the company’s first store opening. Farahi shares three strategies that worked for the brand when it comes to developing customer loyalty, and at our request, kept the conversation G-rated.

 #24 Allbirds gets a kick out of disrupting shoe design | File Type: audio/mpeg | Duration: 16:59

Disruption seems to be the buzzword these days, and Allbirds co-founder Joey Zwillinger found shoemaking to be ripe for the picking. With longer working hours the norm and a modern way of dressing in the workplace, Zwillinger’s innovative idea was to make a shoe that takes the customer from day to evening with “extraordinary” comfort. On this episode, Zwillinger describes how the digital startup got its foot in the door of a long-established industry with direct-to-consumer marketing.

 #23 Scott Galloway predicts the future of retail | File Type: audio/mpeg | Duration: 23:59

NYU Clinical Professor of Marketing Scott Galloway’s new book explores the big four companies in retail and tech today, and what their domination means for the evolution of the retail industry. In this episode, Galloway shares his research and discusses how retailers can adapt to Amazon, Apple, Facebook and Google’s power positions in the industry, along with his predictions on what’s next for Amazon.


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