Retail Gets Real
Summary: Retail impacts everyone, every day, everywhere. Join the National Retail Federation for authentic, insightful conversations with the industry's most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail. Learn more at retailgetsreal.com.
Brandless is “redefining what it means to be a brand,” says founder and CEO Tina Sharkey. Learn how the company’s holistic approach to product development and marketing is reimagining modern consumption.
Back-to-college spending is expected to reach $55 billion this year, and many of those shopping for themselves are members of Generation Z. Learn how this first generation to grow up with the internet and smartphones is shaping the retail landscape.
Artificial intelligence, autonomous retail technology, increasing urbanism: Learn about the macro trends impacting retail today with Intel’s Chief Innovation Officer Stacey Shulman.
Boon Supply is transforming the social retail model by using shopping as a force for good, supporting over 500 causes and giving $12.5 million to schools by selling products people need.
Julie Averill, chief technology officer at lululemon athletica, chats about the vital role of technology in strategic business growth and empowering women to pursue careers in technology.
Kavita Shukla developed FreshPaper as a clever solution to food waste for her middle school science project. She never dreamed it would one day be sold around the world.
The Akola Project gives hundreds of women an opportunity to support their families and empowers them to build a better life through the creation, distribution, and sale of handmade jewelry.
The home remodeling and renovation industry is the largest industrial sector of the United States that has no market leader, but TreeHouse and Chairman and CEO Gary Kusin have plans to change that.
Millennials are getting older and becoming parents, but according to NRF’s Consumer View research, they shop differently than parents in other generations. NRF’s consumer research guru presents two parents with the data to see how it plays in the real world.
Tom Shull, director and CEO of the Army & Air Force Exchange Service, discusses how the retail arm of the military is innovating its retail offerings to better support active-duty service members and veterans in all aspects of life.
Theresa Payton, founder of Fortalice Solutions and cybersecurity authority on the CBS show “Hunted”, discusses how both businesses and individuals can better protect themselves in a digitally connected world.
Stefanie Botelho, the founder of Fitzroy, supports independent businesses and entrepreneurs on both sides of the wholesale marketplace.
Sara Whiffen of fashion tech startup Rohvi describes how she helps retailers like Charlottesville, Va., fashion boutique Scarpa build customer loyalty by offering store credit for returning used items.
Bradley Graham, co-owner of Politics and Prose, reveals how the independent bookstore is not only surviving but thriving in Washington, D.C., by engaging the community and adapting to customers’ changing needs.
Levi’s is a “150-year-old startup” that continues to transform its iconic brand. James ‘JC’ Curleigh, President of Global Brands at Levi Strauss & Co, shares what he’s learned about leveraging new solutions to deliver simple experiences with sophistication while preserving the authenticity that made many people fans in the first place.