Retail Gets Real show

Retail Gets Real

Summary: Retail impacts everyone, every day, everywhere. Join the National Retail Federation for authentic, insightful conversations with the industry's most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail. Learn more at

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  • Artist: National Retail Federation
  • Copyright: National Retail Federation


 #66 Millennial parents shop differently than other parents | File Type: audio/mpeg | Duration: 21:16

Millennials are getting older and becoming parents, but according to NRF’s Consumer View research, they shop differently than parents in other generations. NRF’s consumer research guru presents two parents with the data to see how it plays in the real world.

 #65 The Army & Air Force Exchange Service balances profitability with community | File Type: audio/mpeg | Duration: 22:22

Tom Shull, director and CEO of the Army & Air Force Exchange Service, discusses how the retail arm of the military is innovating its retail offerings to better support active-duty service members and veterans in all aspects of life.

 #64 Cybersecurity for business and life: A guide from a former White House CIO | File Type: audio/mpeg | Duration: 24:22

Theresa Payton, founder of Fortalice Solutions and cybersecurity authority on the CBS show “Hunted”, discusses how both businesses and individuals can better protect themselves in a digitally connected world.

 #63 Fitzroy rethinks discovery for toy shop owners | File Type: audio/mpeg | Duration: 19:05

Stefanie Botelho, the founder of Fitzroy, supports independent businesses and entrepreneurs on both sides of the wholesale marketplace.

 #62 In with the new: When returns are a win-win | File Type: audio/mpeg | Duration: 24:57

Sara Whiffen of fashion tech startup Rohvi describes how she helps retailers like Charlottesville, Va., fashion boutique Scarpa build customer loyalty by offering store credit for returning used items.

 #61 Politics and Prose: Books, community and evolution in D.C. | File Type: audio/mpeg | Duration: 19:58

Bradley Graham, co-owner of Politics and Prose, reveals how the independent bookstore is not only surviving but thriving in Washington, D.C., by engaging the community and adapting to customers’ changing needs.

 #60 The reinvention of Levi’s: Staying cool for over a century | File Type: audio/mpeg | Duration: 25:02

Levi’s is a “150-year-old startup” that continues to transform its iconic brand. James ‘JC’ Curleigh, President of Global Brands at Levi Strauss & Co, shares what he’s learned about leveraging new solutions to deliver simple experiences with sophistication while preserving the authenticity that made many people fans in the first place.

 #59 The new normal: How retailers continue to evolve | File Type: audio/mpeg | Duration: 26:56

Have you heard that retail is dying? We have too — but the numbers don’t support that story. Forrester Retail Analyst Sucharita Kodali joins the show to present findings from the State of Retailing Online 2018 report and crush the myth of the “retail apocalypse.”

 #58 Crazy dog people: How passion drives BARK | File Type: audio/mpeg | Duration: 19:52

Henrik Werdelin, co-founder of BarkBox maker BARK, discusses how the company’s dog-obsessed culture drives every facet of the business and attracts an army of similarly obsessed fans.

 #57 UrbanStems uproots the floral industry | File Type: audio/mpeg | Duration: 21:19

An interview with CEO and Co-founder of UrbanStems, Ajay Kori, on how building a new supply chain allowed the company to separate itself from the competition and how they successfully made it up to customers after a Valentine’s Day error.

 #56 How Warby Parker and STORY approach innovation | File Type: audio/mpeg | Duration: 23:48

What do Warby Parker and STORY have in common? Entrepreneurs with a keen eye for innovation. Warby Parker’s Neil Blumenthal and STORY’s Rachel Shechtman come from different backgrounds, but they both built brands with a fresh take on retail. In this episode, the two friends chat about building a brand around a crazy idea, and how retailers can evolve with the changing retail landscape.

 #55 Making magic with Disney: Danielle Nicole designs around an icon | File Type: audio/mpeg | Duration: 20:01

Dream job doesn’t even begin to describe Danielle DiFerdinando’s career. The young fashion designer started the Danielle Nicole brand of handbags as a student and has grown the business through partnerships with retailers like Nordstrom and HSN. In this episode, DiFerdinando talks about the thrill of working on a line of Disney and Harry Potter handbags, being named one of Forbes Magazine’s 30 Under 30 and what drives her creative spirit.

 #54 How DSW stays a step ahead | File Type: audio/mpeg | Duration: 21:25

After 25 years in business, DSW is re-evaluating its strategy and adopting new retail concepts to skip ahead of the competition. CEO Roger Rawlins and CFO Jared Poff join Retail Gets Real to discuss their recent successes and where the reinvention is taking the company. Hear how DSW is fighting the “retail is dead” myth and demonstrating how the company is alive and kicking.

 #53 The real world of loss prevention | File Type: audio/mpeg | Duration: 20:38

In 35 years of a loss prevention career, truth has sometimes been stranger than fiction. Rosamaria Sostilio, vice president of loss prevention for Barnes & Noble Inc., describes what her job involves – from asset protection to risk management – and the unique perspective she brings. Listen to Sostilio on this episode as she reveals a hidden side of retail and what it takes for a woman to rise to the top in the industry.

 #52 Bra shopping reimagined: Harper Wilde supports women in a new way | File Type: audio/mpeg | Duration: 23:20

Two business students set out to make the bra buying experience more comfortable, affordable and accessible, establishing Harper Wilde around the concepts of simple options, fair prices and home try-ons. In this episode, co-founders Jane Fisher and Jenna Kerner discuss how they’re empowering women through revolutionizing the way bras are sold.


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