Retail Gets Real show

Retail Gets Real

Summary: Retail impacts everyone, every day, everywhere. Join the National Retail Federation for authentic, insightful conversations with the industry's most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail. Learn more at

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  • Artist: National Retail Federation
  • Copyright: National Retail Federation


 #56 How Warby Parker and STORY approach innovation | File Type: audio/mpeg | Duration: 23:48

What do Warby Parker and STORY have in common? Entrepreneurs with a keen eye for innovation. Warby Parker’s Neil Blumenthal and STORY’s Rachel Shechtman come from different backgrounds, but they both built brands with a fresh take on retail. In this episode, the two friends chat about building a brand around a crazy idea, and how retailers can evolve with the changing retail landscape.

 #55 Making magic with Disney: Danielle Nicole designs around an icon | File Type: audio/mpeg | Duration: 20:01

Dream job doesn’t even begin to describe Danielle DiFerdinando’s career. The young fashion designer started the Danielle Nicole brand of handbags as a student and has grown the business through partnerships with retailers like Nordstrom and HSN. In this episode, DiFerdinando talks about the thrill of working on a line of Disney and Harry Potter handbags, being named one of Forbes Magazine’s 30 Under 30 and what drives her creative spirit.

 #54 How DSW stays a step ahead | File Type: audio/mpeg | Duration: 21:25

After 25 years in business, DSW is re-evaluating its strategy and adopting new retail concepts to skip ahead of the competition. CEO Roger Rawlins and CFO Jared Poff join Retail Gets Real to discuss their recent successes and where the reinvention is taking the company. Hear how DSW is fighting the “retail is dead” myth and demonstrating how the company is alive and kicking.

 #53 The real world of loss prevention | File Type: audio/mpeg | Duration: 20:38

In 35 years of a loss prevention career, truth has sometimes been stranger than fiction. Rosamaria Sostilio, vice president of loss prevention for Barnes & Noble Inc., describes what her job involves – from asset protection to risk management – and the unique perspective she brings. Listen to Sostilio on this episode as she reveals a hidden side of retail and what it takes for a woman to rise to the top in the industry.

 #52 Bra shopping reimagined: Harper Wilde supports women in a new way | File Type: audio/mpeg | Duration: 23:20

Two business students set out to make the bra buying experience more comfortable, affordable and accessible, establishing Harper Wilde around the concepts of simple options, fair prices and home try-ons. In this episode, co-founders Jane Fisher and Jenna Kerner discuss how they’re empowering women through revolutionizing the way bras are sold.

 #51 Inside the Walgreens mobile experience | File Type: audio/mpeg | Duration: 20:30

How do companies design smooth mobile experiences? Most retailers keep this question top of mind, and Walgreens is no different. The retailer has optimized its mobile experience for customers including Boomers, which comprise over 20 percent of Walgreens’ app users. In this episode, hear from Walgreens’ “mobile guy,” Senior Product Manager Benjamin Weiss, on how the company integrates its services into one app that eases friction in not just the shopping experience, but customers’ quality of life.

 #50 Leading with passion: The values that saved Ashley Stewart | File Type: audio/mpeg | Duration: 21:25

After serving urban communities for more than 20 years, plus-size fashion retailer Ashley Stewart was on the brink of closing in 2013 when investment professional James Rhee stepped in as CEO and brought the company back to life. In this episode, Rhee joins co-host Shannon Schuyler, chief purpose officer at PwC to discuss his values-based leadership style and how passion saved the company.

 #49 How Kidbox creates a new family shopping experience | File Type: audio/mpeg | Duration: 20:30

Kidbox, a curated clothing service for children, uses a proprietary algorithm to serve up the perfect styles. For every full box kept, the company donates new clothing to children in need. In this episode, Kidbox CEO Miki Berardelli discusses how the company thrives on a technology-first approach and dedication to charitable giving.

 #48 Staying a step ahead in fast fashion | File Type: audio/mpeg | Duration: 17:51

From humble beginnings to 4.5 million global subscribers, TechStyle brands JustFab and ShoeDazzle are now the largest subscription ecommerce brands worldwide. In this episode, JustFab and ShoeDazzle Brand President Traci Inglis discusses how operating with a startup mentality helps the brands fuel innovation through data and customer personalization.

 #47 A new kind of customer: What’s driving retail evolution | File Type: audio/mpeg | Duration: 20:45

Retail is going through rapid transformation driven by changing consumer behavior — consumers simply don’t shop the way they used to anymore. NRF’s Director of Research and Consumer Insights Katherine Cullen explains generational differences in shopping habits and the consumer preferences shaping today’s retail, including trends in fulfillment and experiential retail.

 #46 Tractor Supply creates a winning online experience | File Type: audio/mpeg | Duration: 23:28

Tractor Supply Company (which does not sell tractors), celebrates its 80th anniversary this year, and SVP and CIO Rob Mills says that 70 percent of its customers today shop on a mobile device for gardening equipment, supplies for animals, hardware and apparel. In this episode, Mills discusses how the company extends the product expertise it’s known for to the digital world, creating an award-winning online customer experience.

 #45 Natural talent: How spreading wellness grew a business | File Type: audio/mpeg | Duration: 19:49

The joy of life, as Kate Ross LeBlanc feels, is being well. As CEO and Co-Founder of Saje Natural Wellness, her mission is to care for a devoted community through her line of all-natural products. LeBlanc shares her passion and some Peppermint Halo with Retail Gets Real, and outlines why service is a core pillar of her phenomenally-successful business.

 #44 Entrepreneurship’s role in social change | File Type: audio/mpeg | Duration: 20:04

Soles4Souls was established as a way to help those affected by catastrophic natural disasters. Since 2006, the non-profit social enterprise has distributed over 30 million pairs of shoes in 127 countries and all 50 U.S. states. In this episode, CEO Buddy Teaster discusses how the organization serves communities in crisis, as well as entrepreneurs in developing countries.

 #43 Using data to shape the shopping journey | File Type: audio/mpeg | Duration: 20:09

With all the new advancements in retail technology, it’s important for retailers to know how it applies to their business. In this episode, Salesforce SVP of Retail Industry Shelley Bransten and PwC Partner Ian Kahn discuss how retailers can leverage data to seamlessly merge the omnichannel shopping experience.

 #42 Inside Walmart's next-gen tech incubator | File Type: audio/mpeg | Duration: 19:56

Walmart’s Store No 8 incubates cutting-edge retail technology to help people save money and live better. Lori Flees, Walmart’s SVP of Next Generation Retail and Principal of Store No 8, makes sure that America’s second largest retail company is investing in the right retail technology.


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