How To Run For Office

Raz Shafer is a veteran political operative with years of experience in political coaching and voter contact. He knows how to Overcome Campaign Chaos! What You'll Learn from Raz Shafer In This Episode: 00:00 Podcast Introduction 07:10 Raz Shafer’s political genesis 12:00 How My Campaign Coach helps Campaigns Win 15:52 What kind of Free Content do you offer campaigns? 17:45 How to identify your campaign’s ‘asymmetrical advantage’ 20:27 Developing your core message with the “Three Whys” 24:00 What is the biggest ground game mistake campaigns make? 31:55 What systems can campaigns use to cut through the chaos? 41:20 Raz Shafer's favorite “Freedom Movement Moment” 44:27 Where is the best place to learn more about My Campaign Coach? 45:54 Wrapping up with Jenn Gray 48:16 What’s new in My Campaign Coach content

It’s hard to run a race if you’re bloated and overweight. Campaigns are the same way. Spencer Sullivan knows how to cut the fat and win with lean campaigns! Timestamp - Section Title Log: 00:00 Podcast Introduction and Spencer Sullivan Bio 02:26 Spencer’s Background in Politics 05:12 You learn more from your losses than your wins 10:54 What are some of the early lessons you think impacted you most? 19:44 How do you establish trust and ownership within a campaign? 24:54 What are bad business-people have to break as candidates? 32:44 What are time-saving systems you recommend every campaign implement? 37:00 Tell us some pre-announcement steps you encourage your clients to take? 46:54 Identify the biggest money-wasters on campaigns for us 50:06 What does Lean Campaign Strategies do for campaigns? 52:02 Where can people find you online? 52:46 Closing thoughts from Spencer Sullivan 53:56 Closing and Podcast outro

Love him or hate him, Trump’s campaign was a new animal. Today we’re talking with his Director of Digital Content about how they won the Presidency! Timestamp - Section Title Log: 00:00 Podcast Introduction & Theresa Hong Bio 02:50 Theresa’s background and how she got connected with President Trump 06:36 Joining the Trump Campaign 10:00 What lessons prepared you to be effective on the Trump Campaign? 14:05 How do you maintain authenticity in social media on the campaign? 22:07 What are some good general rules for content types campaigns need to push? 30:32 What are the top Do’s/Don’ts for a new social media director? 35:20 Make sure your digital content reflects your voice and brand 47:34 What was it like joining the Trump campaign? 52:29 How combined political and non-political experience empowered Trump’s team 55:01 Trump Tweeting = LEEEERRROOOYYYYY JJJJJJJEEEEENNNNNNNNKKKKIIIINNNSSSSSSS 1:01:26 Did you think Trump was going to win in November? 1:06:10 What lessons does Trump’s victory teach us? 1:12:27 What does Political Branding Associates do for campaigns? 1:16:34 Where can people find you online? 1:17:35 Outro and Call to Action

Timestamp - Section Title Log: 00:00 Special Announcement 01:51 Podcast Intro & Jenn Gray Bio 04:15 Jenn’s political journey 06:50 Experimenting with Social Media for Business and Politics 14:34 Keys to communicating the principles of Liberty in the digital realm? 21:40 Tips for campaign fundraising on Facebook 26:30 How to build a campaign connection on Facebook 36:20 Easy guide to understanding Sales or Lead Funnels for campaigns 43:40 What can Jenn do to help your campaign? 48:27 More about the Leading Liberty Podcast 50:46 Closing advice from Jenn Gray 53:40 Where you can find Jenn online 54:41 Closing & Outro

Timestamp - Section Title Log: 00:00 Special announcement 01:33 Podcast Intro and Bonnie Siegel Bio 03:18 Bonnie’s background and how she developed her political branding concept 06:16 Building Ted Cruz’s Brand 12:14 Identifying your brand’s “product discipline” 14:02 Applying corporate branding principles to Ted Cruz’s campaign 22:29 The candidate defines the brand. Building a candidate around a brand won’t work. 28:02 How the Trump, Clinton and Cruz campaign branding impacted the 2016 race 35:28 Making your brand stand out 37:32 How should candidates start working to identify and build their brand? 42:02 You MUST set yourself apart as a unique political force, within your race. 46:32 What do you do after you define your core branding elements? 50:41 How does Political Branding Associates help campaigns? 54:48 Closing advice from Bonnie 55:44 Where can people find you online?

00:00 Podcast Introduction and Ross Kecseg Bio 01:30 How Ross got started in politics 04:35 You can’t change the policy unless you change the politicians 08:27 How can candidates prepare better to interview for endorsements? 15:47 Your “Why” Matters 20:31 Why running for local office is important 27:12 How to fundraise for local or state level races 35:54 Planning early may not make campaigns easy, but it’ll make them much more simple. 39:15 What should future candidates do TODAY to prepare for a run in the future? 44:30 Preview of “Questions to Ask BEFORE You Run For Office” free download 48:46 What does Empower Texans do for activists and candidates in Texas? 52:34 Closing thoughts from Ross Kecseg 54:32 Where you can find Ross online 55:07 Podcast closing and outro

Important Topics and Time Stamps from the Podcast: 00:00 Podcast Introduction and Scott Beebe Bio 02:10 Scott Beebe’s background and how he ended up playing as a starter for the USC Gamecocks. 09:05 How’d you get involved in coaching and what role does it play in business success? 13:21 How can business coaching wisdom help political campaigns? 18:27 Why having a Vision, Mission and Values matters for your campaign - even more than your business! 34:25 The importance of understanding your own personality and abilities 46:45 How does building effective campaign systems supercharge your race? 49:35 Where can people find you online? 50:38 Conclusion and Podcast Outro

Timestamp - Section Title Log: 00:00 Free course offer 00:50 Podcast Intro and Dan Tripp Bio 03:12 How did you get started in politics? 14:12 What does Ground Game Strategies LLC do for campaigns + Important ground game tactics 29:37 What sets Ground Game Strategies LLC apart from other vendors? 36:54 What were some of the initial steps you took before you ran for office? 43:56 How do you approach picking staff for campaigns? 51:52 Closing advice for candidates 53:22 Where can folks find you online? 54:00 Podcast closing and outro

Important Time Stamps and Notes: 00:00 Podcast Introduction 00:25 Councilman Brian Byrd Bio 01:36 Brian Byrd’s background and how he got involved in politics 03:40 What was involved in your process of deciding to run for office? 08:55 How did the campaign impact your relationship with your wife and what role did she play in the campaign? 14:27 How did you approach building the campaign plan? 17:36 What are some of the ways that the My Campaign Coach Advanced Candidate Course helped prepare you for the campaign trail? 26:14 How did your knowledge of voter concerns, from your thousands of conversations at their doors, influence your race? 33:00 How did you approach fundraising in your race? 38:18 What were some of the big hurdles that faced you on the campaign and how did you overcome them? 47:50 What are some of the most important things for candidates to know as they’re starting their campaigns? 52:56 Podcast Closing and Outro

Timestamp - Section Title Log: 00:00 Podcast Introduction 00:54 Ian Swanson Bio 01:58 How did you get involved in politics? 05:17 What factored into your thought process as you decided to run for office? 11:19 How did you communicate the contrast between you and your opponent, especially in light of the fact that it was a “non-partisan” race? 13:00 What was the process you went to when you started building your campaign plan? 14:26: How did you build out your block-walking/canvassing program? 15:24 What do you feel like went very well on the campaign? 17:28 What made your block-walking program so successful? 26:30 How did you approach fundraising for your campaign? 32:00 “3 things I did in every fundraising call.” - Ian Swanson 34:35 What are some areas you think you should have done better during the campaign? 37:54 What types of resources do you wish you’d had access to when you were planning your campaign? 42:38 Making an impact at the door 48:18 Closing thoughts and Outro

Important Time Stamps and Notes: 00:00 Podcast Introduction 00:24 Matt Mackowiak Bio 01:22 Matt’s background in politics 12:41 What do you look for in clients? Who do you like to work for vs won’t work for? 18:35 What are some good ways to prepare Candidates in communication fundamentals? 25:12 What exercises do you walk candidates through to help prepare them for media interviews, debates, etc? 33:48 Dealing with Wave elections and looking back at the Trump phenomenon 44:05 Do you think has truly changed after 2016 vs what will go back to normal? 51:46 Talking about the Travis County GOP Chair craziness in 2016 55:21 Where can folks find you online? 56:25 Adios and outro

Sean Davis Interview Notes: 00:00 Episode Introduction 01:03 Sean Davis Biography 02:00 Sean’s background in politics 12:28 What does a Policy Advisor do on a campaign? Sean’s experience on the Rick Perry for President 2012 campaign. 26:06 What can campaigns that don’t have the budget for full time policy advisors do to improve issue education? 25:18 How should candidates prepare to communicate their message to voters and the media? 32:54 Personnel is Policy. Make WHAT you believe clear by WHO you hire. 38:00 Sen. Tom Coburn’s Hiring Matrix 39:12 What are some of the key lessons you’ve learned as a campaign observer and covering campaigns in the media? 50:21 What are y’all up to at The Federalist and where can folks find you online? 52:18 Final words of wisdom for candidates running for office: Know why you’re running and knock doors! 52:39 Conclusion and Podcast Outro

Timestamp - Section Title Log: 00:00 Podcast Introduction and Matt Robbins Bio 01:33 Welcome to the Podcast, Matt! 02:14 How did you get started in politics? 08:00 Running for Office is, at its core, a simple affair. Not easy, but simple. 17:20 Can you articulate WHY you are running for office? 24:10 What are you doing to help conservatives and campaigns today? 34:50 What are the primary indicators you look for to determine the health of a campaign? 43:23 If you want to run for office, there are plenty of opportunities. 45:05 What are the top systems that candidates need to put in place before they run? 47:12 “Really? He is running for office?!” 52:40 We need good, principled people to run for office and help others do so! 54:42 What are some of the most common pitfalls that first time candidates fall into? 59:48 Your spouse needs to be your biggest fan. Take care of your family! Listen to how Matt Krause puts his family first! 1:03:48 Where can folks find you online, Matt? 1:04:30 Farewell to Matt Robbins and Podcast Outro

Important Time Stamps and Notes: 00:00:00 Shoutout to My Campaign Coach and Fort Worth City Councilman-Elect, Dr. Brian Byrd 00:00:54 Podcast Intro 00:01:20 Laura Fillault Bio and Introduction 00:02:46 What got you started in politics and how did you move towards running for office? How Laura got plugged in with conservatives across the movement, Managing Steve Toth’s State Senate Race. 00:17:44 Digging Into Local Politics and Killing Bonds 00:20:34 Getting approached about running for office and considering the decision... 00:28:18 Pulling the trigger and Running for Office, plus, Lessons Learned During the Campaign! 00:56:48 Working the Election Polls and Earning Votes at the Finish Line 01:06:56 Coping with Winning and Losing 01:16:04 Always tell voters the truth + Making Tough Votes 01:24:30 Wrapping up and where listeners can find Laura online!

Important Time Stamps and Notes: 00:00 Podcast Introduction 02:40 Ellen Troxclair’s political background 06:34 Had you run campaigns before your own? 08:14 How did you build your campaign plan? 13:36 How did you come up with your campaign budget? 14:28 Running in a one-of-a-kind race 17:58 The Role of yard-signs in local races 20:04 What kind of ground game did you run? 24:44 The Candidate sets the campaign tempo! 27:04 Focusing on Voters AND Donors! 28:42 How did you prepare for candidate forums? 34:26 Overcoming Age-ism as a candidate 36:04 What was it like once you became a Council Member? 40:26 Where can folks find Ellen Troxclair online? 41:14 Closing Wisdom and Outro