Summary: Timestamp - Section Title Log:<br> 00:00 Special announcement<br> 01:33 Podcast Intro and Bonnie Siegel Bio<br> 03:18 Bonnie’s background and how she developed her political branding concept<br> 06:16 Building Ted Cruz’s Brand<br> 12:14 Identifying your brand’s “product discipline”<br> 14:02 Applying corporate branding principles to Ted Cruz’s campaign<br> 22:29 The candidate defines the brand. Building a candidate around a brand won’t work.<br> 28:02 How the Trump, Clinton and Cruz campaign branding impacted the 2016 race<br> 35:28 Making your brand stand out<br> 37:32 How should candidates start working to identify and build their brand?<br> 42:02 You MUST set yourself apart as a unique political force, within your race.<br> 46:32 What do you do after you define your core branding elements?<br> 50:41 How does Political Branding Associates help campaigns?<br> 54:48 Closing advice from Bonnie<br> 55:44 Where can people find you online?
