Shared Practices | Your Dental Roadmap to Practice Ownership

"Dr. T" purchased a 40-year-old practice in September 2020. With four out of the eight operatories just sitting there--yes eight operatories--this practice has huge potential. But it won't go anywhere without Dr. T assuming the proper leadership role. Will he keep a mere manger mindset, or will he conquer these very common mindset hurdles? puw@sharedpractices.com

After two years associating, our guest "Justin" is ready to move on. He wants to acquire and grow into a group practice. With an opportunity in his sights, will this seven-operatory be worth his time? Justin's excited about it. Tyler wants to give him the green light, but you'll want to listen through the outro for the whole truth here.

Lindsay Cash did a startup through Covid. Every growth decision she's made in the last year has been crucial to her recent success. It starts at the very beginning; she could not have grown the way she wanted to if she went the acquisition route. Why her vision didn't allow for an acquisition, the team that gave her the freedom to shop suppliers, and all the marketing she did before opening her doors.

A lot of our clients start out asking the same questions. Today we're addressing the most common. Our very own Caitlin Shoemaker joins Suzanne. Her practice management experience is a perfect fit for her role at Shared Practices. To help our clients absorb the most value from coaching, she and Suzanne address these FAQs once and for all in the first ever: Coaches' Corner. puw@sharedpractices.com

Picking up right after Part I, we're discussing systems with Parth Patel. His goal was never to work clinically, but rather build businesses that work for him. Focusing more on what TO do rather than last weeks' what to avoid, the real meat of today's episode is in the vision he has for the industry as a whole, and the systems he's built that bring him freedom and empower those around him.

We don't know who needs to hear this but: You don't have to be ranking organically to benefit from google ads. You have one focus when paying for ads on Google: Cost per Call. A few things you MUST track when paying for ads: Call tracking, negative keywords, and to drive the point home: Cost-per-Call. Grab a pen and paper as Michael shares more growth gems.

Leah's acquisition is now on track to collect $800k/yr. The next step? Systems, systems, systems. Listen as we help Leah implement bulletproof systems now to get this dusty old acquisition even further off the ground. puw@sharedpractices.com

New owner--and Wharton graduate--Parth Patel has had his share of failures. Also familiar with success (he made a video sharing app in high school and a non-profit in college) he knew he had to start his ownership journey early. Now he shares what NEVER to buy, and how ALWAYS to do it.

We welcome back CMO of Productive Dentist Academy: Regan Robertson. Armed with an undying curiosity about marketing, Regan's now sharing the the core competency behind all sales, touching on the Job-to-be-Done, and most importantly: the colossal ROI of staying true to the mission.

Longtime listener, gritty realist, and new practice owner Leah joins Suzanne. She bought a practice doing $300k/year in revenue, and treated it like her own pseudo-startup--immediately implementing massive changes. But since she bought, we still find a doctor-dependent practice that needs more changes than she thought. Can Leah transform this dusty monolith into something profitable? puw@sharedpractices.com

With seven locations, Loren shares how to recreate culture from one practice to another. But it comes with a balance; he shares what to keep (and what to throw out) when buying goodwill. Plus, the dangers of ignoring the negatives when considering a practice purchase.

Broken Door Media CEO Cassidy Torrey joins us. The power of visual storytelling is not going away. Listen as he shares his mission and vision of bringing dental marketing to new. nigh-cinematic, emotional levels. Consumers are starting to expect this of dentists. Are you expecting it of your marketing?

George and Alex continue digesting Suzanne's conversation with our real-guest-fake-name Tim. Suzanne breaks through Tim's less-than-perfect mindset and tell shim he needs to increase his capacity by getting his hygiene days to 10, minimum. Plus, she explains why he shouldn't market aggressively until after he learns to best serve the abundance of patients he already has.

Loren Israelsen, the oft-requested multi-practice owner, joins Tyler and Payton. With seven locations, Loren stresses that picking the right partner is key (read Rocket Fuel for more on that). Plus: the difference between Visionary and Integrator.

While Richard shares about his practice ownership journey, George drops a bomb of an announcement on us. Meanwhile we hear exactly what it took to have Richard leave his equity behind in his other practices.