Rocketship.fm show

Rocketship.fm

Summary: Essential listening for entrepreneurs, product managers and anyone working in tech today. We break down the concepts you need to know, from Product Management to Growth, Sales to Funding, we'll bring you stories that will inspire and insights that will change the way you think about product and business. Rocketship.fm, produced in partnership with Product Collective, inspires hundreds of thousands of entrepreneurs, developers, marketers, product people, and designers each month. Join us as we dive into everything from product management to growth, culture to sales and everything in between. Rocketship.fm has been featured in Forbes, Huffington Post, Inc, Entrepreneur and many more business publications as a top business podcast year after year.

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Podcasts:

 Interview: Ellen Chisa on Product Management Lessons from Microsoft | File Type: audio/mpeg | Duration: 1194

Ellen Chisa, a former Product Manager at Microsoft and current CEO of a stealth product focused startup, talks to us about the history of product management, how she learned about the role at Microsoft and what lessons product managers should take away today. Ellen is one of the few individuals who has worked in product her entire career. It's a unique perspective as most product managers have generally held other positions within an organization. This led Ellen to research the history of Product Management, and how it evolved from the 1930's "Brand Men" into the important role it is today. Learn more about your ad choices. Visit megaphone.fm/adchoices

 Interview: Everette Taylor of GrowthHackers on going from homeless to Forbes 30 under 30 | File Type: audio/mpeg | Duration: 2688

Marketing executive and serial entrepreneur, Everette Taylor, talks to us about being homeless in high school to becoming one of the most sought after marketing minds in todays tech world.When it comes to marketing, Everette Taylor knows his stuff. The Los Angeles-based entrepreneur is the founder and CEO of PopSocial, co-founder of marketing community GrowthHackers, and the Chief Marketing Officer for the transportation startup Skurt.His journey wasn’t always easy. At 17, Taylor, he was forced to live out of his car – which didn’t even run. Determined to rise above, he did some odd jobs for cash before enrolling at the only college he applied to: Virginia Tech. At 19, he started a small entertainment company that would arrange parties and social events.Just a few years later, he befriended entrepreneur and investor Sean Ellis, who helped him break into the tech industry and partnered with him to launch GrowthHackers.Learn more about your ad choices. Visit megaphone.fm/adchoices

 The (Abbreviated) History of Product Management | File Type: audio/mpeg | Duration: 1317

Today we explore the history of the Product Manager from it's early ideation by Neil McElroy to it's growth at Hewlett-Packard thru it's maturation at Microsoft and into today. We talk with former Microsoft Project Manager, Ellen Chisa, Former Microsoft Engineer (and 55th hire), Mark Zbikowski and Matt LeMay, the Author of Product Management in Practice, about this evolution over the past 80 years. For Neil McElroy the Brand Men were essentially his manifesto on what would become a product manager today.  Their responsibilities ranged from tracking sales to managing the product, advertising and promotions. They were to “take full responsibility” for the brands implementation of advertising and sales and take a ‘huge weight’ off of the sales managers who were both ideating and implementing growth strategies.Bill Hewlett and David Packard interpreted the Brand Man ethos as putting decision making as close as possible to the customer, and making the product manager the voice of the customer internally. In the book The Hewlett-Packard Way this is credited with sustaining Hewlett-Packard’s 50 year record of unbroken 20% year-on-year growth between 1943 and 1993.Learn more about your ad choices. Visit megaphone.fm/adchoices

 Interview: Ash Maurya of Lean Canvas on Scaling Lean | File Type: audio/mpeg | Duration: 1828

Today we talk with Ash Maurya, the creator of the Lean Canvas and most recently the author of Scaling Lean.Learn more about your ad choices. Visit megaphone.fm/adchoices

 The Exit - This New Economy | File Type: audio/mpeg | Duration: 00:27:45

The Exit. Liquidity. Acquihire. Merger. No matter the name, it’s a milestone in any entrepreneurs life. Today we take a look at the real stories behind acquisitions, when people aren’t always “killing it” and when the outcome isn’t quite what you read about in Techcrunch with stories from Andy Sparks, former COO of Mattermark, Courtland Alves VP of Product & Mentorship at Bloc and Morris Wheeler, DrummondRoad Capital founder and principal. Sponsors: CloudSponge. CloudSponge is the easiest way to import your users contacts into your app. Used by AirBNB, Yelp, Nextdoor and many more. Deploy CloudSponge into production you'll be entered to win a free Parrot SWING Minidrone plus you get a 3 month extended trial. Go to http://www.cloudsponge.com/rocketship to get started for free. Freshbooks. The all-new FreshBooks is the #1 cloud accounting solution specially designed for small business owners. Join 10 million people using FreshBooks and spend less time on accounting and more time doing the work you love. Go to http://www.freshbooks.com/economy to get a 30 day unrestricted trial.

 Diversity in Tech (Pt 2) | File Type: audio/mpeg | Duration: 00:32:32

In Part Two of our look at Diversity in Tech we hear from how Stripe increased their percentage of underrepresented candidates in their internship program from 10% to 40% in one year. How Crowdfunder fixed their gender pay gap problem and how VC Arlan Hamilton is investing millions into underrepresented founders at Backstage Capital. Sponsors: Vervoe Vervoe seamlessly automates the interviewing process, and allows all candidates to show their skills and style through online simulations. With Vervoe, hire the right candidates in 4 days, not 40. Go to http://vervoe.com/rocketship and get 50% off your first 3 months. CloudSponge. CloudSponge is the easiest way to import your users contacts into your app. Used by AirBNB, Yelp, Nextdoor and many more. Deploy CloudSponge into production you'll be entered to win a free Parrot SWING Minidrone plus you get a 3 month extended trial. Go to http://www.cloudsponge.com/rocketship to get started for free. Freshbooks. The all-new FreshBooks is the #1 cloud accounting solution specially designed for small business owners. Join 10 million people using FreshBooks and spend less time on accounting and more time doing the work you love. Go to http://www.freshbooks.com/economy to get a 30 day unrestricted trial.

 Diversity in Tech (pt 1) - This New Economy | File Type: audio/mpeg | Duration: 00:21:57

Diversity can be a difficult issue to discuss, but the truth is the tech industry has a problem. Even a brief look at the data collected by the Equal Employment Opportunity Commission reveals huge racial disparities in the tech workforce compared to the private sector overall. Tech companies and investors should be concerned: Evidence strongly suggests that a racially diverse tech sector could translate into stronger financial performance. A McKinsey report on diversity showed a correlation between racial and ethnic diversity and a company’s financial performance. “For every 10 percent increase in racial and ethnic diversity on the senior-executive team,” the report stated, “gross earnings rose 0.8 percent.” So why aren’t our workforces more diverse?  Why is it so hard for companies like Apple and Microsoft to build a workforce that better represents the customers they’re selling to? Sponsors: Jumpchart. Jumpchart takes the pain out of website planning. Get on the same page with the whole team. Clients, designers, copywriters, devs, and project managers. Where’s the stuff we need to build the website? It’s in Jumpchart. Go to http://www.jumpchart.com/rocketship to get started absolutely free. Freshbooks. The all-new FreshBooks is the #1 cloud accounting solution specially designed for small business owners. Join 10 million people using FreshBooks and spend less time on accounting and more time doing the work you love. Go to http://www.freshbooks.com/economy to get a 30 day unrestricted trial.

 The Napster Effect - This New Economy | File Type: audio/mpeg | Duration: 00:43:56

We look at the changing music industry and how it's effecting the most important people involved, artists. We bring you three stories today, from Denver Colorado's the Simulators, Soundcloud darling Oliver Tank and Jazz & Funk legend Galt MacDermot about their experiences with music and the music industry, it's decline, and how it's evolved with the internet. Sponsors: Vervoe Vervoe seamlessly automates the interviewing process, and allows all candidates to show their skills and style through online simulations. With Vervoe, hire the right candidates in 4 days, not 40. Go to http://vervoe.com/rocketship and get 50% off your first 3 months. Jumpchart. Jumpcart Jumpchart takes the pain out of website planning. Get on the same page with the whole team. Clients, designers, copywriters, devs, and project managers. Where’s the stuff we need to build the website? It’s in Jumpchart. Go to http://www.jumpchart.com/rocketship to get started absolutely free. CloudSponge. CloudSponge is the easiest way to import your users contacts into your app. Used by AirBNB, Yelp, Nextdoor and many more. Deploy CloudSponge into production you'll be entered to win a free Parrot SWING Minidrone plus you get a 3 month extended trial. Go to http://www.cloudsponge.com/rocketship to get started for free. Freshbooks. The all-new FreshBooks is the #1 cloud accounting solution specially designed for small business owners. Join 10 million people using FreshBooks and spend less time on accounting and more time doing the work you love. Go to http://www.freshbooks.com/economy to get a 30 day unrestricted trial.

 The Weird World of Fantasy Sports (Part 2) - This New Economy | File Type: audio/mpeg | Duration: 00:24:15

In the second part of our look at the weird world of fantasy sports, we dive deep into the journey's of Draft Kings and FanDuel, two of the biggest DFP apps on the market today. If you thought Fantasy Sports was high stakes, wait till you throw venture capital behind it. And find out what happens when two behemoths join forces to lobby for their right to exist, together. Sponsors: Jumpchart. Jumpcart Jumpchart takes the pain out of website planning. Get on the same page with the whole team. Clients, designers, copywriters, devs, and project managers. Where’s the stuff we need to build the website? It’s in Jumpchart. Go to http://www.jumpchart.com/rocketship to get started absolutely free. CloudSponge. CloudSponge is the easiest way to import your users contacts into your app. Used by AirBNB, Yelp, Nextdoor and many more. Deploy CloudSponge into production you'll be entered to win a free Parrot SWING Minidrone plus you get a 3 month extended trial. Go to http://www.cloudsponge.com/rocketship to get started for free. Freshbooks. The all-new FreshBooks is the #1 cloud accounting solution specially designed for small business owners. Join 10 million people using FreshBooks and spend less time on accounting and more time doing the work you love. Go to http://www.freshbooks.com/economy to get a 30 day unrestricted trial.

 The Weird World of Fantasy Sports (Part 1) - This New Economy | File Type: audio/mpeg | Duration: 00:23:16

It’s draft day.  The day when even the most miserable sports teams have a glimmer of hope.  Make the right pick for your team — and you can turn around the entire franchise.  It doesn’t matter if you’ve gone winless the entire year and can never seem to right the ship. Today, things can change.  Anything can happen. We're  talking about fantasy sports.  Fantasy football, to be more precise.  And as far as fantasy football drafts go, Mike Belsito is a wily veteran.  Trading up.  Trading down.  Making high stakes picks and sometimes, big letdowns as well.  Today we dive deep into the weird world of Fantasy Football.

 Achieving Greatness (w/ Laird Hamilton) [Part 2] - This New Economy | File Type: audio/mpeg | Duration: 00:31:08

Laird Hamilton is known as one of the greatest big wave surfers in the world. He's the co-inventor of tow-in surfing, and an occasional fashion and action-sports model. In this episode we dive into the circumstances in his life that allowed him to achieve greatness. It's a fascinating look at the early days of the surfing industry as we know it today and the sacrifices and dedication it took Laird to accomplish what he has so far in life. Sponsors: CloudSponge. CloudSponge is the easiest way to import your users contacts into your app. Used by AirBNB, Yelp, Nextdoor and many more. Deploy CloudSponge into production you'll be entered to win a free Parrot SWING Minidrone plus you get a 3 month extended trial. Go to http://www.cloudsponge.com/rocketship to get started for free. Freshbooks. The all-new FreshBooks is the #1 cloud accounting solution specially designed for small business owners. Join 10 million people using FreshBooks and spend less time on accounting and more time doing the work you love. Go to http://www.freshbooks.com/economy to get a 30 day unrestricted trial.

 Achieving Greatness (w/ Seth Godin & Dennis Crowley) [Part 1] - This New Economy | File Type: audio/mpeg | Duration: 00:32:36

We would all love to achieve greatness, if only in one skill in our entire life. Most of us will fall into the realm of expert in something in our lifetime – but what differentiates the good from the great? The experts for the masters? In his book Outliers, Malcom Gladwell examines the work of K. Anders Ericsson, a Swedish psychologist who wrote the paper The Role of Deliberate Practice in the Acquisition of Expert Performance which inspired the book. In the paper K. Anders Ericsson states that in order to achieve greatness in a field, one must put in 10,000 hours of deliberate practice – thus the phase 10,000 hour rule. In this episode, we take a look at the stories behind the 1000 hour rule and the sacrifice it takes to achieve greatness. Sponsors: Freshbooks. The all-new FreshBooks is the #1 cloud accounting solution specially designed for small business owners. Join 10 million people using FreshBooks and spend less time on accounting and more time doing the work you love. Go to http://www.freshbooks.com/economy to get a 30 day unrestricted trial. Slidebean. Pitch deck templates for startups. Create a deck in minutes. Track investor activity on your slides. Professionally curated templates are the fastest and most stunning way to present your ideas: deliver powerful messages that stand out. Go to http://www.slidebean.com/rocketship to get started for free.

 The Untold Story of Books.com [Part 2] - This New Economy | File Type: audio/mpeg | Duration: 00:21:21

In the second and final episode of our look at Books.com, we discover what happens when Charlie Stack is faced with competition from Amazon.com and a multi-million dollar buy out offer on the table. We also learn more about what Charlie is up to currently and how the Books.com legacy has lived on. Sponsors: CloudSponge. CloudSponge is the easiest way to import your users contacts into your app. Used by AirBNB, Yelp, Nextdoor and many more. Deploy CloudSponge into production you'll be entered to win a free Parrot SWING Minidrone plus you get a 3 month extended trial. Go to http://www.cloudsponge.com/rocketship to get started for free. Freshbooks. The all-new FreshBooks is the #1 cloud accounting solution specially designed for small business owners. Join 10 million people using FreshBooks and spend less time on accounting and more time doing the work you love. Go to http://www.freshbooks.com/economy to get a 30 day unrestricted trial.

 The Untold Story of Books.com [Part 1] - This New Economy | File Type: audio/mpeg | Duration: 00:30:27

The year was 1992. The location… Cleveland, Ohio. The birthplace of online commerce. That’s right. Cleveland Ohio. Not Silicon Valley, Not San Francisco. Not even Seattle Washington. This is the story of Books.com, the internet’s very first e-commerce store, its founder, Charlie Stack, a lawyer-turned-self taught software developer — and what happened when they created internet history… and later… faced a new entrant in Jeff Bezos and Amazon.com. Sponsors: Freshbooks. The all-new FreshBooks is the #1 cloud accounting solution specially designed for small business owners. Join 10 million people using FreshBooks and spend less time on accounting and more time doing the work you love. Go to http://www.freshbooks.com/economy to get a 30 day unrestricted trial. CloudSponge. CloudSponge is the easiest way to import your users contacts into your app. Used by AirBNB, Yelp, Nextdoor and many more. Deploy CloudSponge into production you'll be entered to win a free Parrot SWING Minidrone plus you get a 3 month extended trial. Go to http://www.cloudsponge.com/rocketship to get started for free. Slidebean. Pitch deck templates for startups. Create a deck in minutes. Track investor activity on your slides. Professionally curated templates are the fastest and most stunning way to present your ideas: deliver powerful messages that stand out. Go to http://www.slidebean.com/rocketship to get started for free.

 Can Basic Income Save Us? [Part 2] - This New Economy | File Type: audio/mpeg | Duration: 00:28:39

Basic Income is the idea that we should provide a base level of support for our nations poorest and most exposed. This the second episode we take a look at the benefits of lifting up the poor and what it would take to fund such a program. We talk with Dylan Matthews of Vox.com, Basic Income Advocate Scott Santens and Economists Martin Farley and Priya Kothari. Sponsors: Freshbooks. The all-new FreshBooks is the #1 cloud accounting solution specially designed for small business owners. Join 10 million people using FreshBooks and spend less time on accounting and more time doing the work you love. Go to http://www.freshbooks.com/economy to get a 30 day unrestricted trial. CloudSponge. CloudSponge is the easiest way to import your users contacts into your app. Used by AirBNB, Yelp, Nextdoor and many more. Deploy CloudSponge into production you'll be entered to win a free Parrot SWING Minidroneplus you get a 3 month extended trial. Go to http://www.cloudsponge.com/rocketship to get started for free.

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