Rocketship.fm show

Rocketship.fm

Summary: Essential listening for entrepreneurs, product managers and anyone working in tech today. We break down the concepts you need to know, from Product Management to Growth, Sales to Funding, we'll bring you stories that will inspire and insights that will change the way you think about product and business. Rocketship.fm, produced in partnership with Product Collective, inspires hundreds of thousands of entrepreneurs, developers, marketers, product people, and designers each month. Join us as we dive into everything from product management to growth, culture to sales and everything in between. Rocketship.fm has been featured in Forbes, Huffington Post, Inc, Entrepreneur and many more business publications as a top business podcast year after year.

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Podcasts:

 Interview: Seth Godin on Achieving Greatness | File Type: audio/mpeg | Duration: 1937

We talk with Seth Godin about his view of the 10,000 hour rule, his own concept behind achieving greatness, The Dip, and his personal journey to success. After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City. He then met Mark Hurst and founded Yoyodyne. After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of permission marketing.Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake. At Yoyodyne, Godin published Permission Marketing: Turning strangers into friends and friends into customers. In 1998, he sold Yoyodyne to Yahoo! for about $30 million and became Yahoo's vice president of direct marketing.In March 2006, Godin launched Squidoo. In July 2008, Squidoo was one of the 500 most visited sites in the world.Godin is the author of over 18 books. Free Prize Inside was a Forbes Business Book of the Year in 2004, while Purple Cow sold over 150,000 copies in more than 23 print runs in its first two years. The Dip was a Business Week and New York Times bestseller; Business Week also named Linchpin among its "20 of the best books by the most influential thinkers in business" on November 13, 2015. In the early 1990s, he curated a 10-book series for children titled Worlds of Power. Each of the book's plots is based on a video game.Learn more about your ad choices. Visit megaphone.fm/adchoices

 Interview: Andy Rachleff of Wealthfront on finding product market fit | File Type: audio/mpeg | Duration: 1508

Rachleff co-founded Benchmark Capital, a venture capital firm, in 1995. The firm invested in companies including eBay, OpenTable, Snapchat, Twitter and Uber. Rachleff personally led investments in Blue Coat Systems, Equinix and Juniper Networks.In 2008 Rachleff co-founded Wealthfront, an automated investment service, with Dan Carroll. As of March 2018, Wealthfront had more than $10 billion of assets under management.Today we talk with Andy about finding product-market fit (a term he coined 15 years ago) and the three years before Wealthfront found it. Learn more about your ad choices. Visit megaphone.fm/adchoices

 Interview: Scott Harper of Dialexa on Transforming your Companies Product Practices | File Type: audio/mpeg | Duration: 1294

Scott is a serial entrepreneur who has launched multiple technology product companies. He is the winner of the Ernst & Young Emerging Technology Entrepreneurs Of The Year 2016, and in this episode, Scott is sharing his experience around transforming companies internal product production processes.Dialexa is an internationally acclaimed technology and product development company, headquartered in Dallas, Texas. The company helps organizations, government agencies, and businesses conceptualize, design, engineer, and launch innovative and high-quality products and solutions. Learn more about your ad choices. Visit megaphone.fm/adchoices

 Rebroadcast: We F*cked Up: Stories about Product Mistakes | File Type: audio/mpeg | Duration: 1362

Mistakes. We all make them. We all learn from them.From a food delivery startup who's users couldn't find their menu, to Amazon's redesign of Audible and even an emergency support system on 9/11, today we bring you mistakes Product Mangers made, and how, in some cases, they fixed them. Stories from Melissa Perry, Alison Go Product Manger at Facebook and Blade Kotelly Leader of Experience Strategy at Sonos. Learn more about your ad choices. Visit megaphone.fm/adchoices

 Interview: Todd Olson of Pendo on the 5 key metrics you should paying attention to | File Type: audio/mpeg | Duration: 1824

Todd Olson is Founder and CEO of Pendo.io. Olson served as Vice President of Products at Rally Software Development Corp. where he lead the evolution of Rally's proven Agile ALM platform for enabling software and product-driven enterprises to deliver 50% faster to market. Todd talks with us today about the 5 metrics you should be paying attention to and the motivation behind founding Pendo. Learn more about your ad choices. Visit megaphone.fm/adchoices

 Interview: Jackie Bavaro of Asana on Cracking the Product Management Interview | File Type: audio/mpeg | Duration: 1754

We talk to Jackie Bavaro about cracking the Product Manager interview, or any interview for that matter. Jackie has amazing tips from the hirers perspective on how you can make a big impact no matter what your situation is. Learn what experiences you need, how to make your existing experience translate, what a great Product Management resume and cover letter look like along with some essential do's and don'ts of interviews you won't want to miss.Jackie Bavaro is currently the Head of PM at Asana and the co-author of Cracking the PM Interview, the best selling book on product management (http://amzn.to/2dLr46H). She was Previously at Google & Microsoft.A huge thank to our sponsor Hover. For Rocketship listeners, you’ll get 10% off your first order with code Rocketship, just go to hover.com/rocketship and use the code Rocketship.Learn more about your ad choices. Visit megaphone.fm/adchoices

 Interview: Claire Vo of Optimizely on Product Testing and Experimentation | File Type: audio/mpeg | Duration: 1189

This week to chat with Claire about Product Experimentation, how to advocate for it in your organization and how to ask the right questions to get your team thinking about what and how they should be testing.Claire is the VP of Product Management at Optimizely, the world’s leader in customer experience optimization. Previously, she was the CEO and co-founder of Experiment Engine which was acquired by Optimizely in 2017. Prior to launching Experiment Engine, Claire led product development for several startups and technology companies including Electronic Arts and BuildASign.com. Claire is an expert in high velocity experimentation programs, product strategy and user experience, and a passionate advocate for women in technology.Learn more about your ad choices. Visit megaphone.fm/adchoices

 Sprint Week Bonus: Day 4 Retrospective with Michael Smart | File Type: audio/mpeg | Duration: 1500

In our final episode of this Sprint Week series, we follow along as the team tests their prototypes with real users. We caught up with Michael Smart after the full day of user testing to find out what they found and more about how they think about user testing, what they're looking for in terms of feedback, and what their next steps will be.Learn more about your ad choices. Visit megaphone.fm/adchoices

 Sprint Week: Day 4 "User Testing" | File Type: audio/mpeg | Duration: 1632

In our final episode of our Sprint Week Series we listen in as Michael Smart and the AJ&Smart team test their prototype with real users. Over the past week, they have ideated, lightening demoed, sketched and prototyped their way to this point in the project journey for Kevin Rose's Zero App. But, after all of this work, what will real users think? Find out on today's episode.Learn more about your ad choices. Visit megaphone.fm/adchoices

 Sprint Week Bonus: Day 3 Retrospective with Michael Smart | File Type: audio/mpeg | Duration: 1044

Go behind the scenes as we catch up with Michael Smart of AJ&Smart after their day of Prototyping Kevin Rose's fasting app, Zero. Michael talks with us about how they approach prototyping, what to look for in a testable prototype and what could go wrong tomorrow when they put this prototype in front of real users.Learn more about your ad choices. Visit megaphone.fm/adchoices

 Sprint Week: Day 3 "Prototyping" | File Type: audio/mpeg | Duration: 1419

Follow along as we bring you behind the scenes as AJ&Smart prototypes the next version of Zero, Keven Rose's fasting app, to test with real users in under 8 hours. There is no room for failure. The user tests are scheduled so a prototype must be completed.Learn more about your ad choices. Visit megaphone.fm/adchoices

 Sprint Week Bonus: Day 2 Retrospective with Michael Smart | File Type: audio/mpeg | Duration: 1358

In this bonus episode, you'll hear more from Michael Smart of AJ&Smart about how he and the team think or organize storyboarding sessions. All week they're working with the Zero App team to determine what their next 6 to 24 month roadmap could be.Learn more about your ad choices. Visit megaphone.fm/adchoices

 Sprint Week: Day 2 "Storyboarding" | File Type: audio/mpeg | Duration: 1344

Join us for day two of Zero apps design sprint with AJ&Smart. Today is all about storyboarding. Listen as the team from AJ&Smart take the ideas generated on day one and start to solidify them. The goal is to sketch an actual UI showing how a user would move through this part of the story — where they click, what info they enter, what they think, etc. This is the step before prototyping and one of the most exciting days of the sprint process. Learn more about your ad choices. Visit megaphone.fm/adchoices

 Sprint Week Bonus: Day 1 Retrospective with Michael Smart | File Type: audio/mpeg | Duration: 1113

At the end of day 1, we caught up with Michael Smart, co-founder of AJ&Smart, to get his inside take on how the first day went.  We learn more about how he thinks about Design Sprints and their process for ensuring everything stays on track each day. Learn more about your ad choices. Visit megaphone.fm/adchoices

 Sprint Week: Day 1 "Gathering Ideas" | File Type: audio/mpeg | Duration: 1497

In this episode, we drop a microphone into the first day of Zero, Kevin Rose's Intermittent fasting app, design sprint with agency AJ&Smart. The goal of the first day is to encourage everyone to share what they already know and develop a common understanding with the rest of the group. Everyone involved in a sprint has different perspectives and different information about the problem they're trying to solve. This is generally done through a series of ideation and sketching exercises, all of which you'll be able to listen in on in today's episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

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