Rocketship.fm show

Rocketship.fm

Summary: Essential listening for entrepreneurs, product managers and anyone working in tech today. We break down the concepts you need to know, from Product Management to Growth, Sales to Funding, we'll bring you stories that will inspire and insights that will change the way you think about product and business. Rocketship.fm, produced in partnership with Product Collective, inspires hundreds of thousands of entrepreneurs, developers, marketers, product people, and designers each month. Join us as we dive into everything from product management to growth, culture to sales and everything in between. Rocketship.fm has been featured in Forbes, Huffington Post, Inc, Entrepreneur and many more business publications as a top business podcast year after year.

Join Now to Subscribe to this Podcast

Podcasts:

 Jobs to be done: "The Full Moesta" Pt 3 | File Type: audio/mpeg | Duration: 1404

We go behind the scenes as Bob Moesta, the co-creator of the Jobs to Be Done (JTBD) Framework completes a full interview with Matt Ragland of ConvertKit on why he attended INDUSTRY 2017. In part three we discuss what Mike Belsito learned from this interview and what they've changed because of it.  Whether you’re interested in JTBD or you’re already conducting JTBD interviews, learning from one of the masters is one of the best ways to improve your technique.  Learn more about your ad choices. Visit megaphone.fm/adchoices

 Jobs to be done: "The Full Moesta" Pt 2 | File Type: audio/mpeg | Duration: 2630

Part two of our JTBD Bonus content. We go behind the scenes as Bob Moesta, the co-creator of the Jobs to Be Done (JTBD) Framework completes a full interview with Matt Ragland of ConvertKit on why he attended INDUSTRY 2017. Whether you’re interested in JTBD or you’re already conducting JTBD interviews, learning from one of the masters is one of the best ways to improve your technique.  Learn more about your ad choices. Visit megaphone.fm/adchoices

 Jobs to be done: "The Full Moesta" | File Type: audio/mpeg | Duration: 2283

We go behind the scenes as Bob Moesta, the co-creator of the Jobs to Be Done (JTBD) Framework completes a full interview with Matt Ragland of ConvertKit on why he attended INDUSTRY 2017. Whether you’re interested in JTBD or you’re already conducting JTBD interviews, learning from one of the masters is one of the best ways to improve your technique.  Listen to part one of two of the completely uncut JTBD interview. Learn more about your ad choices. Visit megaphone.fm/adchoices

 Two Steps Forward, One Look Back: Season 4 Finale | File Type: audio/mpeg | Duration: 1911

In our Season 4 finale, we revisit some of our favorite stories from Audibles product redesign debacle to interviewing people who confessed their love for a product on Twitter. Season 4 was not short on stories, inspiration or insight. We hear from Alison Go of Facebook, Blade Kotelly of Sonos, writer Michael Jamin, Josh Anon and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

 Building a killer product team: How great managers lead their team to success | File Type: audio/mpeg | Duration: 1519

One of the most import roles as a product owner is building the right product team. In part two of this two-part mini-series, we take a look at what high performing product managers and product leaders are doing inside of their organizations to manage and lead a high-performing product team. In this episode, we dive into the strategies that managers use to lead their teams successfully. It's not easy and we're not all Steve Jobs (although most of us think we are from time to time) so what do high performing managers from Facebook and Box do?  That's the question we answer in this episode.  Featuring Alison Go, PM at Facebook, Austin Bales, Director of Product Design at Facebook, Sam Goertler PM at Kickstarter, Ty Ahmad-Taylor, VP of Product Marketing at Facebook, Jeetu Patel, Chief Product Officer & Chief Strategy Officer at Box, & Sebastian Speier, Director of Design at Nike. Learn more about your ad choices. Visit megaphone.fm/adchoices

 Interview: Jeetu Patel of Box on leadership and strategy in the new age of enterprise product | File Type: audio/mpeg | Duration: 1816

We welcome Jeetu Patel, the Chief Product Officer, and Chief Strategy officer at Box to the show today.  He leads the company's overall product and platform strategy, driving Box's long-term roadmap and vision for cloud content management in the enterprise. Have you ever wondered how companies like Box approach emerging technologies like machine learning and artificial intelligence? Well, today is the day you find out. He also gives amazing advice on building effective product teams, the magical number for the size of a product team, when and how you should decide to build a new feature and how Box guards against disruptors. Learn more about your ad choices. Visit megaphone.fm/adchoices

 Building a killer product team: pipeline tips from high-performing managers | File Type: audio/mpeg | Duration: 1266

Have you ever wondered how VP's at Facebook, Directors at Nike or Product Managers at Asana approach hiring? We did too. So we hit the streets to find out. One of the most import roles as a product owner is building the right product team. In this two-part mini-series, we take a look at what high performing product managers and product leaders are doing inside of their organizations to hiring and lead a high-performing product team. In this episode, we dive into pipeline strategies and how networking can help you find candidates before they even hit the job market. This can be a huge competitive advantage in finding the best people to work for you. Featuring Alison Go, PM at Facebook, Austin Bales, Director of Product Design at Facebook, Sam Goertler, PM at Kickstarter, Ty Ahmad-Taylor, VP of Product Marketing at Facebook, Jeetu Patel, Chief Product Officer & Chief Strategy Officer at Box, & Sebastian Speier, Director of Design at Nike. Learn more about your ad choices. Visit megaphone.fm/adchoices

 Interview: Austin Bales of Facebook on Building and Managing Product Teams | File Type: audio/mpeg | Duration: 2441

Today we welcome Austin Bales, Director of Product Design at Facebook, to talk about leading product teams, building trust with your teammates andgives us poignant tips on how to interpret data through real product stories from Facebook. In his career to-date, Austin has worked has worked for Do.com, Odopod, and Carnegie Mellon. Learn more about your ad choices. Visit megaphone.fm/adchoices

 Interview: Laird Hamilton on Big Risks and Big Rewards | File Type: audio/mpeg | Duration: 2725

Today on the show we welcome the infamous big wave surfer, Laird Hamilton. We talk to Laird about his journey to greatness, the struggles along the way and what it’s like to take huge risks, for huge rewards. Laird Hamilton is best known as an American big-wave surfer and pioneer in the world of action water sports. In addition to his affinity for the water, Laird is labeled as an inventor, author, stuntman, model, producer, TV host, fitness and nutrition expert, husband, father and adrenaline junkie. Laird is a world-renowned “waterman.” He is known as the guiding genius of crossover board sports and is largely considered the primary influence behind many surfing innovations, including tow-in surfing, stand-up paddle boarding, and hydrofoil boarding. Surfer Magazine has labeled Laird as, “the sport’s most complete surfer, displaying almost unnerving expertise in a multitude of disciplines, and flat out surfing’s biggest, boldest, bravest, and the best big wave surfer in the world today, bar none.” Learn more about your ad choices. Visit megaphone.fm/adchoices

 Interview: Blair Reeves of SAS on Enterprise Product Management | File Type: audio/mpeg | Duration: 1764

We welcome Blair Reeves to the show to discuss Enterprise Product Management tips and techniques from over 15 years working in product.  Blair Reeves is a Principal Product Manager at SAS Software, and has previously held senior product and leadership roles at Demandware (now a Salesforce company) and IBM.   He speaks, writes, and consults on product management in enterprise software, remote workforces, and other topics. Follow him on Twitter at @BlairReeves. Learn more about your ad choices. Visit megaphone.fm/adchoices

 Mastering Jobs To Be Done Interviews: The Results | File Type: audio/mpeg | Duration: 1478

In part three of our mini-series on Jobs To Be Done we dive into the results of the interviews. What did Mike ands Paul end up changing as a result and did they learn about their product? We turn the mic on them to learn what impact Jobs To Be Done had on their planning of Industry 2018 and the most surprising things they learned from the interviews. Adding Jobs to be Done to your bag of tricks gives you a leg up in the product world. We breakdown Bob Moesta’s exclusive interviews with actual customers of Industry conference. The best way to learn is by unpacking real decisions that consumers have actually made and this is a rare opportunity to learn from the Bob Moesta himself. Learn more about your ad choices. Visit megaphone.fm/adchoices

 Interview: Alison Go of Facebook on product mistakes and the disciplines that make up strong product teams | File Type: audio/mpeg | Duration: 2272

Alison Go is a season Product Manager currently working at Facebook and formerly of Amazon where she worked on Audible. Alison shares with us the recipe for a perfect product team. What disciples do you need to bring together as the product leader to create a powerhouse product team? Alison shares with us how teams are structured at Facebook, one of the most product-driven organizations today. She also shares with us some mistakes she’s made (as we all do) as a product manager and how she quickly turned them around. Learn more about your ad choices. Visit megaphone.fm/adchoices

 Mastering Jobs To Be Done Interviews: The Interview | File Type: audio/mpeg | Duration: 1345

Part two of our mini-series on Jobs To Be Done today. We welcome back Bob Moesta who spent hours with us recording real interviews with Industry attendees and unpacking the conversations to answer the question - what Job does Industry serve for it’s attendees. Today, we get to hear one of those interviews as Bob shows us some of the essential techniques of Jobs To Be Done interviews.  Adding Jobs to be Done to your bag of tricks gives you a leg up in the product world. We breakdown Bob Moesta’s exclusive interviews with actual customers of Industry conference. The best way to learn is by unpacking real decisions that consumers have actually made and this is a rare opportunity to learn from the master himself. Learn more about your ad choices. Visit megaphone.fm/adchoices

 Interview: Melissa Perri of Product Institute on Managing Up and other Essentials Strategies for PMs | File Type: audio/mpeg | Duration: 1680

Melissa Perri is the CEO of Produx Labs and the creator of the online product management school ProductInstitute.com. Her mission is to help make Product Managers and their organizations awesome. She talked to us today about how she manages both the CEO relationship and her relationships with the rest of the team to create clear communication across all disciplines, an essential skill for product managers. She also shares lessons she’s learned as a PM consultant from working with companies large and small.  There are common mistakes and pitfalls that we would all like to avoid and Melissa shares a few of them with us today. Learn more about your ad choices. Visit megaphone.fm/adchoices

 Interview: Brent Tworetzky of The Knot on The Product Manager Superpower User Science | File Type: audio/mpeg | Duration: 1495

Brent Tworetzky is the Executive Vice President at the XO Group (The Know, The Bump) where he leads XO Group's 50 person product group (product mgmt, design, user research). Today we talk with Brent about User Science. User Science includes the vast fields of User Research and Analytics. Product User Research encompasses a range of tools to directly learn from users: hands off observation, direct inquiry, putting products in users hands, and the many forms in between. Product Analytics ranges from A/B testing to exploratory analysis (searching for patterns) to predictive analysis. Most product manager skills can be found in many fields–Strategic Thinking, Sufficient Technicals, Collaboration, Communication, and Detail Orientation. User science is a special domain-specific skill that great product managers needs to learn. According to Brent, “user science has been the difference between product failure and a massive user hit.” Learn more about your ad choices. Visit megaphone.fm/adchoices

Comments

Login or signup comment.