Rocketship.fm show

Rocketship.fm

Summary: Essential listening for entrepreneurs, product managers and anyone working in tech today. We break down the concepts you need to know, from Product Management to Growth, Sales to Funding, we'll bring you stories that will inspire and insights that will change the way you think about product and business. Rocketship.fm, produced in partnership with Product Collective, inspires hundreds of thousands of entrepreneurs, developers, marketers, product people, and designers each month. Join us as we dive into everything from product management to growth, culture to sales and everything in between. Rocketship.fm has been featured in Forbes, Huffington Post, Inc, Entrepreneur and many more business publications as a top business podcast year after year.

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Podcasts:

 Interview: Austin Bales of Facebook on Building and Managing Product Teams | File Type: audio/mpeg | Duration: 2441

Today we welcome Austin Bales, Director of Product Design at Facebook, to talk about leading product teams, building trust with your teammates andgives us poignant tips on how to interpret data through real product stories from Facebook. In his career to-date, Austin has worked has worked for Do.com, Odopod, and Carnegie Mellon. Learn more about your ad choices. Visit megaphone.fm/adchoices

 Interview: Laird Hamilton on Big Risks and Big Rewards | File Type: audio/mpeg | Duration: 2725

Today on the show we welcome the infamous big wave surfer, Laird Hamilton. We talk to Laird about his journey to greatness, the struggles along the way and what it’s like to take huge risks, for huge rewards. Laird Hamilton is best known as an American big-wave surfer and pioneer in the world of action water sports. In addition to his affinity for the water, Laird is labeled as an inventor, author, stuntman, model, producer, TV host, fitness and nutrition expert, husband, father and adrenaline junkie. Laird is a world-renowned “waterman.” He is known as the guiding genius of crossover board sports and is largely considered the primary influence behind many surfing innovations, including tow-in surfing, stand-up paddle boarding, and hydrofoil boarding. Surfer Magazine has labeled Laird as, “the sport’s most complete surfer, displaying almost unnerving expertise in a multitude of disciplines, and flat out surfing’s biggest, boldest, bravest, and the best big wave surfer in the world today, bar none.” Learn more about your ad choices. Visit megaphone.fm/adchoices

 Interview: Blair Reeves of SAS on Enterprise Product Management | File Type: audio/mpeg | Duration: 1764

We welcome Blair Reeves to the show to discuss Enterprise Product Management tips and techniques from over 15 years working in product.  Blair Reeves is a Principal Product Manager at SAS Software, and has previously held senior product and leadership roles at Demandware (now a Salesforce company) and IBM.   He speaks, writes, and consults on product management in enterprise software, remote workforces, and other topics. Follow him on Twitter at @BlairReeves. Learn more about your ad choices. Visit megaphone.fm/adchoices

 Mastering Jobs To Be Done Interviews: The Results | File Type: audio/mpeg | Duration: 1478

In part three of our mini-series on Jobs To Be Done we dive into the results of the interviews. What did Mike ands Paul end up changing as a result and did they learn about their product? We turn the mic on them to learn what impact Jobs To Be Done had on their planning of Industry 2018 and the most surprising things they learned from the interviews. Adding Jobs to be Done to your bag of tricks gives you a leg up in the product world. We breakdown Bob Moesta’s exclusive interviews with actual customers of Industry conference. The best way to learn is by unpacking real decisions that consumers have actually made and this is a rare opportunity to learn from the Bob Moesta himself. Learn more about your ad choices. Visit megaphone.fm/adchoices

 Interview: Alison Go of Facebook on product mistakes and the disciplines that make up strong product teams | File Type: audio/mpeg | Duration: 2272

Alison Go is a season Product Manager currently working at Facebook and formerly of Amazon where she worked on Audible. Alison shares with us the recipe for a perfect product team. What disciples do you need to bring together as the product leader to create a powerhouse product team? Alison shares with us how teams are structured at Facebook, one of the most product-driven organizations today. She also shares with us some mistakes she’s made (as we all do) as a product manager and how she quickly turned them around. Learn more about your ad choices. Visit megaphone.fm/adchoices

 Mastering Jobs To Be Done Interviews: The Interview | File Type: audio/mpeg | Duration: 1345

Part two of our mini-series on Jobs To Be Done today. We welcome back Bob Moesta who spent hours with us recording real interviews with Industry attendees and unpacking the conversations to answer the question - what Job does Industry serve for it’s attendees. Today, we get to hear one of those interviews as Bob shows us some of the essential techniques of Jobs To Be Done interviews.  Adding Jobs to be Done to your bag of tricks gives you a leg up in the product world. We breakdown Bob Moesta’s exclusive interviews with actual customers of Industry conference. The best way to learn is by unpacking real decisions that consumers have actually made and this is a rare opportunity to learn from the master himself. Learn more about your ad choices. Visit megaphone.fm/adchoices

 Interview: Melissa Perri of Product Institute on Managing Up and other Essentials Strategies for PMs | File Type: audio/mpeg | Duration: 1680

Melissa Perri is the CEO of Produx Labs and the creator of the online product management school ProductInstitute.com. Her mission is to help make Product Managers and their organizations awesome. She talked to us today about how she manages both the CEO relationship and her relationships with the rest of the team to create clear communication across all disciplines, an essential skill for product managers. She also shares lessons she’s learned as a PM consultant from working with companies large and small.  There are common mistakes and pitfalls that we would all like to avoid and Melissa shares a few of them with us today. Learn more about your ad choices. Visit megaphone.fm/adchoices

 Interview: Brent Tworetzky of The Knot on The Product Manager Superpower User Science | File Type: audio/mpeg | Duration: 1495

Brent Tworetzky is the Executive Vice President at the XO Group (The Know, The Bump) where he leads XO Group's 50 person product group (product mgmt, design, user research). Today we talk with Brent about User Science. User Science includes the vast fields of User Research and Analytics. Product User Research encompasses a range of tools to directly learn from users: hands off observation, direct inquiry, putting products in users hands, and the many forms in between. Product Analytics ranges from A/B testing to exploratory analysis (searching for patterns) to predictive analysis. Most product manager skills can be found in many fields–Strategic Thinking, Sufficient Technicals, Collaboration, Communication, and Detail Orientation. User science is a special domain-specific skill that great product managers needs to learn. According to Brent, “user science has been the difference between product failure and a massive user hit.” Learn more about your ad choices. Visit megaphone.fm/adchoices

 Mastering Jobs To Be Done Interviews: The Preparation | File Type: audio/mpeg | Duration: 1134

There is no substitute for the real thing. Today on the show we welcome back Bob Moesta who spent hours with us recording real interviews with Industry attendees and unpacking the conversations to answer the question - what Job does Product Collective's Industry do for it’s attendees. Adding Jobs To Be Done to your bag of tricks gives you a leg up in the product world. We breakdown Bob Moesta’s exclusive interviews with actual customers of Industry conference. The best way to learn is by unpacking real decisions that consumers have actually made and this is a rare opportunity to learn from the master himself. Learn more about your ad choices. Visit megaphone.fm/adchoices

 Interview: Dan Olsen on The Lean Product Playbook | File Type: audio/mpeg | Duration: 1411

Dan Olsen is an entrepreneur, consultant, author, speaker, and expert in product management and Lean Startup. At Olsen Solutions, he works with CEOs and product leaders to help them build great products and strong product teams, often as interim VP of Product. Dan has worked with a range of businesses, from small, early-stage startups to large public companies, on a wide variety of web and mobile products. His clients include Facebook, Box, Microsoft, YouSendIt (now HighTail), Epocrates, Medallia, XING, Financial Engines, and One Medical Group. Prior to consulting, Dan worked at Intuit, where he led the Quicken product team to record sales and profit. He also led product management at social networking pioneer Friendster, and was the cofounder and CEO of YourVersion, a TechCrunch award-winning personalized news startup. Dan began his career designing nuclear-powered submarines. Dan wrote the bestseller The Lean Product Playbook, published by Wiley. He lives in Silicon Valley, where he hosts the monthly Lean Product & Lean UX Meetup. A frequent speaker at business and tech events, Dan enjoys sharing ideas and comparing notes with as many people as he can. He also gives public and private workshops. Learn more about your ad choices. Visit megaphone.fm/adchoices

 Interview: Noah Kagan of Sumo on product mistakes and playing the long game | File Type: audio/mpeg | Duration: 1617

Today we talk with Noah Kagan, the founder and CEO of Sumo. Noah has a long a long career working in startups and he shares some of his mistakes, and how he quickly turned things around.  In late 2005, Kagan joined Facebook as employee #30 where he served as product manager for eight months. After being fired from Facebook, he then joined Mint as the director of marketing. At Mint, Kagan developed the initial marketing strategy for the launch of the website. Noah was with Mint.com for 10 months and left the company prior to the product's launch in September 2007 at TechCrunch. After Mint, in June 2007, Kagan founded KickFlip, a payment company for social games. In March 2010 Kagan founded AppSumo, a daily deals website and later launched Sumo, which makes tools for growing an online business. Learn more about your ad choices. Visit megaphone.fm/adchoices

 Disruption vs Innovation | File Type: audio/mpeg | Duration: 1543

It seems like all we hear about today is disruption, disruption, disruption. Everybody is disrupting something -- from Transportation to Hospitality -- all anyone wants to do is blow everything up. So what is the difference between Disruption and Innovation?  Well, Disruptors are innovators, but not all innovators are disruptors. Disruption and Innovation are often different sides of the same coin. Today we explore how companies are approaching innovation and disruption in the Healthcare industry. We talk with Joshua Landry of Figure1 and Sasha Bhatia, the Director of Women’s College Hospital Institute for Health System Solutions and Virtual Care in Toronto. Learn more about your ad choices. Visit megaphone.fm/adchoices

 Persona Alchemy: What we learned bringing user personas to life | File Type: audio/mpeg | Duration: 1429

A user persona is a fictional representation of your ideal customer. Today, we take two of those fictional representations and bring them to life.   Mike Belsito has ventured out to find several real-life personas, interview them and bring you what we've found. How accurate are our personas? What are we often missing from them that would help us build better products?  A persona typically has a name, a picture, relevant characteristics such as age or income group, behavioral traits, common tasks, and a goal that describes the problem the persona wants to see solved or the benefit the character wants to achieve. This information is traditionally based on direct observation, interviews, and other qualitative market research. Personas should help you develop empathy for your users and customers. They encourage you to embrace a user-centered approach: Putting the users first and building a product that truly benefits them. This avoids the fallacy of a solution-centric approach: worrying more about the product and its features and technologies that the reason people would want to buy and use it in the first place. Alan Cooper pioneered personas in product development in the 1990ies. Today every product manager and product owner should be able to create and work with personas. Learn more about your ad choices. Visit megaphone.fm/adchoices

 Interview: Oli Gardner of Unbounce on Product Awareness Month | File Type: audio/mpeg | Duration: 1586

Oli Gardner has dedicated this Janurary to writing 30 articles in 30 days, all about Product, Product Marketing and Unbounce. We caught with him to see how this all got started, what he was hoping to get out of it and what's next. Learn more about your ad choices. Visit megaphone.fm/adchoices

 How to tell compelling product stories | File Type: audio/mpeg | Duration: 1184

You may be tired of writing product stories and pitching product ideas that fall flat.  Here we break down how to tell compelling product stories by understanding the basic of storytelling itself.  Jack and beanstalk may not be part of your everyday standups, but its the perfect way to breakdown the essential elements of a story. From screenwriter Michael Jamin to Product Manager and former Technical Director at Pixar, Josh Anon, we show you how you can use basic story writing techniques to better convey product ideas, initiatives and marketing.  Learn more about your ad choices. Visit megaphone.fm/adchoices

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