Cause Talk Radio: The Cause Marketing Podcast show

Cause Talk Radio: The Cause Marketing Podcast

Summary: Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics and need-to-know news with Engage for Good’s Megan Strand in this weekly podcast.

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Podcasts:

 16: Cause Marketing Legal Advice to Keep You Out of Jail | File Type: audio/mpeg | Duration: 00:24:03

Today on Cause Talk Radio, we chat with legal experts Kristalyn Loson and Jonathan Pompan, both lawyers in the advertising and nonprofit practice at Venable LLP.

 15: Does Cause Marketing Work? The Proof is in the Brand | File Type: audio/mpeg | Duration: 00:21:11

Does cause marketing really allow companies to do well AND good? Find out the answer on today’s show!

 14: Cause Marketing, Cause Branding, CSR: What's the Difference? | File Type: audio/mpeg | Duration: 00:26:44

Today Joe and Megan chat with Craig Bida to clarify, once and for all, what the difference is between CSR, cause marketing and cause branding.

 13: Events, Cause and Mobile Collide with MoZeus | File Type: audio/mpeg | Duration: 00:23:10

Today on Cause Talk Radio, Megan and Joe chat with MoZeus COO Charles Jones about effectively engaging consumers at events.

 12: Phil McCarty, Godfather of Cause Talks Nonprofit Branding, Corporate Alliances | File Type: audio/mpeg | Duration: 00:21:18

In this episode of CauseTalk Radio, Megan and Joe talk with Phil “The Godfather of Cause Marketing” McCarty about the signature cause marketing program he helped create, St. Jude’s Thanks and Giving.

 11: Carol Cone, Mother of Cause Marketing, Talks Power of Purpose | File Type: audio/mpeg | Duration: 00:25:53

In this episode of CauseTalk Radio, Megan and Joe talk with Carol "The Mother of Cause Marketing" Cone about a new study Edelman has just released on the state of cause and social purpose in the world.

 10: Atlantic BT Talks Mobile, Nonprofit and $25k Contest | File Type: audio/mpeg | Duration: 00:24:19

In this episode of CauseTalk Radio, Megan and Joe talk to Tonia Zampieri, Mobile Strategist, Atlantic BT about how mobile technology is changing nonprofit communications and cause marketing partnerships.

 9: March of Dimes Stakes Claim to Cause Marketing with imbornto | File Type: audio/mpeg | Duration: 00:22:14

In this episode of CauseTalk Radio, Megan and Joe talk to Chad Royal-Pascoe, Vice President, National Strategic Alliances, March of Dimes about its new cause marketing initiative called Imbornto (I'm Born To).

 8. Nonprofit Technology Conference: Mobile Rules, Pinterest Drools | File Type: audio/mpeg | Duration: 00:20:38

In this episode of Cause Talk Radio, Megan and Joe talk with Frank Barry, Director of Digital Strategy at Blackbaud, about this week's Nonprofit Technology Conference (NTC) in San Francisco.

 7: Automated Giving … Super Strategy or Slacktivism? | File Type: audio/mpeg | Duration: 00:21:34

In this episode of Cause Talk Radio, Megan and Joe chat with John Ludlow, Chief Strategy Officer for Snoball about automated giving.

 6: Raise Money, Awareness with These Three Nonprofit Contests | File Type: audio/mpeg | Duration: 00:20:07

Nonprofit contests are a dime a dozen, it seems. Today, Joe and Megan highlight three great contests that are either open for submissions currently or will be taking place in the near future.

 5: SxSW's Homeless Hotties | File Type: audio/mpeg | Duration: 00:25:26

This week, Megan and Joe chat with homeless advocate Mark Horvath and Cause Media Group CEO Chris Noble about SxSW.

 4: Bikinis that Give Back and Cities that Give Big | File Type: audio/mpeg | Duration: 00:22:26

In this episode of Cause Talk Radio, Megan and Joe talk with Geoff Livingston, author and Vice President at Razoo.com.

 3: Platforms, Pinterest, and Pictures | File Type: audio/mpeg | Duration: 00:20:31

Megan and Joe talk (online) platforms, Pinterest (again) and (motion) pictures.

 2: Pinterest for Nonprofit Marketing | File Type: audio/mpeg | Duration: 00:24:01

Social media consultant and Pinterest Superuser Noland Hoshino joins Joe and Megan to discuss the phenomenal growth of Pinterest as a social platform and how companies, causes and cause marketers can reach its 10 million+, primarily-female users to visually capture their brand story and why they’d want to.

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