Cause Talk Radio: The Cause Marketing Podcast
Summary: Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics and need-to-know news with Engage for Good’s Megan Strand in this weekly podcast.
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Podcasts:
Regular Joe Waters joins Megan Strand to talk 2019 highlights, 2020 predictions and whether Robert Reich’s statement that corporate responsibility is a sham is valid.
JetBlue’s Icema Gibbs talks about the airline’s commitment to employee engagement and their major milestone in having crew members volunteer more than one million hours.
Save The Children’s Kevin McAndrew talks social innovation, transformational partnerships and co-creation in 21st century corporate partnerships.
The Royal Bank of Canada (RBC) and WE have teamed up in a new initiative called WE Are Social Entrepreneurs to empower youth to follow their entrepreneurial dreams. Here’s how they’re doing it and why.
The last episode of 2019 is the perfect episode for Joe Waters to join in for The Joe Show! Megan and Joe talk GivingTuesday and top purpose trends for 2019.
In this episode, BGCA’s Chad Royal Pascoe brings holiday cheer, sharing how corporate partners like Kohl’s, Family Dollar and Neiman Marcus are using cause to engage consumers in a busy holiday season.
Megan talks to Mastercard’s Cheryl Guerin about their True Name feature that allows transgender and non-binary individuals to allow their true names to appear on cards without the requirement of a legal name change.
In this GivingTuesday episode, Megan talks to PayPal’s Oktay Dogramaci about how they power giving, both on this special post-Thanksgiving event as well as throughout the year. Hear about giving trends on PayPal and predictions for 2020.
The influencer-led #TeamTrees initiative has taken the internet by storm with major CEOs and YouTube creators jumping in to pledge their support to help reach the goal of planting 20 million trees by 2020. Megan talks to the Arbor Day Foundation’s President Dan Lambe to get the real scoop on how this incredible effort came about.
It’s the Joe episode! Joe Waters joins Megan Strand to talk about influencers, which campaigns made an impact on Veterans Day and brainstorm ways to leverage the ‘Ok, Boomer’ meme for good.We wrap up talking about sustainable practices in cause marketing and cause products.
In this episode of Cause Talk Radio, I talk with Clark Sweat, Chief Revenue Officer and Julie Breckenkamp, Managing Director of Corporate Partnerships with Children’s Miracle Network Hospitals and hear how round-up campaigns are gaining traction with their corporate partners like Casey’s General Stores and ACE Hardware, how partners like Panda Express are engaging their employees in donation efforts, how their corporate partners are starting to integrate charitable asks into their apps and what trends they’re watching in 2020 and beyond.
For 43 years, Macy’s has hosted the nation’s largest Fourth of July celebration in New York City. This year, they launched more than 70,000 shells over the Brooklyn Bridge. But Macy’s support of military families, veterans and active duty military extends far beyond fireworks.
The Walt Disney Company has launched a major new $100 million initiative to reinvent the patient and family experience in children’s hospitals across the globe as part of their ‘Team of Heroes’ social impact program. Here’s the inside scoop from Disney’s Elissa Margolis.
Joe waters is back, crashing the cause party for his monthly conversation with Megan about Venmo, GoFundMe, Guns and so much more.
This week Megan talks with Karri Schildmeyer, Senior Director of Corporate Alliance Marketing for Nationwide Children’s Hospital and Niki Shafer, Senior VP of Outreach for the Nationwide Children’s Hospital Foundation about children’s mental health and what they’ve learned in year one of the ‘On Our Sleeves’ initiative.