Cause Talk Radio: The Cause Marketing Podcast
Summary: Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics and need-to-know news with Engage for Good’s Megan Strand in this weekly podcast.
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Podcasts:
Hate and discrimination aren’t pretty but USA Network isn’t afraid of taking a stand, especially with an army of nonprofits backing their efforts.
This week on the show, Megan and Joe speak to Chuck Scofield, the Chief Development Officer of Share Our Strength, the Washington D.C. based anti-hunger organization.
Today Joe and Megan dig into the cause marketing closet of Joi Gordon, CEO of Dress for Success. Joi shares how this leanly-staffed nonprofit approaches their cause marketing partnerships and how they've managed to recruit and retain partners such as Dress Barn, JCPenney, Puffs and more.
This week on CauseTalk Radio, Megan and Joe talk to George Weiner, founder of Whole Whale and former CTO of DoSomething.org, about technology and data for non-profits.
The tragic shootings at Sandy Hook Elementary School in December has brought national and widespread attention to the issue of children's mental health. Today Megan interviews Dr. Harold Koplewicz, Founding President of Child Mind Institute, the only nonprofit dedicated to this very cause.
On today's show, Megan and Joe talk to Alex Gold, Director of Partnerships at Carrotmob, about the power of buycotts - campaigns in which a group of people offer to spend their money to support a business.
An abundance of small, cause-branded products flood the market each year, most of which you'll never see again because they lack a solid business strategy.
In today's episode of Cause Talk Radio, Megan and I talk to Craig Bida, Executive Vice President of Cause Branding at Cone, about lessons learned in 2012, and how cause marketers will need to adjust their course in 2013.
Today on Cause Talk Radio, Megan and Joe have some fun with the season's Christmas cause marketing promotions.
What is the holiday season about if not hope? Joe and Megan wade knee-deep into the concept of hope in today's episode with guest Shaun King, CEO of HopeMob.
To bring a little holiday cheer to this week's episode of Cause Talk Radio, Megan and Joe are joined by JC Penney's Vice President of Philanthropy, Miki Woodard.
On today's show, Megan and Joe talk to Jason Hincks, Chief Operations Officer of Movember, about the mustache-growing phenomenon that is sweeping the world.
Today Joe and Megan get a uniquely Canadian perspective from cause pioneer Jocelyn Daw, consultant and author of 'Breakthrough Nonprofit Branding'.
The great thing about having a guest like David Neff on CauseTalk Radio is that you'll never run out of things to talk about.
As October comes to a close, Joe and Megan take one more look at Pinktober with Fenton's Susan McPherson, and then dive right into November and a new movement afloat called Giving Tuesday.
