Podcast - She Did It Her Way

Let's dive in. I'll be honest, February I didn't reach majority of the goals I set but that is okay. I always say that whether we're moving an inch or a mile the goal is to be moving forward. And that happened.  I blocked out 9 areas for February (similar to last month - see HERE): Income, Email List, Instagram, PR, Facebook Live, Her Way Challenge Email, Listenership, Operations, Marketing/Content. The ones highlighted in BOLD are the ones that were accomplished. Below I'm going to highlight some areas based on what I learned: Facebook Live: These give me a ton of energy because I am able to meet the people I interview in person and I LOVE that. It also allows me to repurpose content for later use, like a podcast episode! Growing the email list: Almost finished with my first true lead gen: 5 Things You Must Know Before Launching a Business. I'm super excited for ya'll to see it! Will be sending it out no later than Thursday so sign up for the email list HERE! :D  What I realized after reflecting was that instead of look at each area as MUST to focus on, instead focus on the 2-3 areas that produce results for the rest of the areas. Similar to the pareto effect: focus efforts on the 20% that will produce 80% of the results. Alright, now for part deux of today's solocast: How to look at your to-do list and get more of the right stuff done to move your business forward. Last fall I saw Steve McClatchy, author of Decide speak at event I was at. I just started reading his book (which I wish I would have started sooner!) and oh. my. gawd. #gamechanger I hope to share more bits and pieces that I'm learning from the book as I move through it. Okay, I'm going to dive right in... (and everything I'm sharing I took from Steve's book FYI!)... When it comes to anything that we do in life it is either a Gain Task (GT) or a Prevent Pain Task (PPT)...anything and everything!  Characteristics of each: Gain Task produce more positive results than PPT typically never urgent you could technically never complete the task the result of a GT is achieving some form of leadership you can't delegate a GT Prevent Pain Task something that never goes away, you check it off your list and it shows back up! paying bills, laundry, cooking, grocery shopping Look at your to-do list and see which ones are PPT vs GT. If we only cross of PPT's, then we never move forward in business and/or life....it is called maintenance.  You want to have a balanced to-do list...doing only PPT's lead to burnout. Our default is to do the PPT's because they are 1) easier to do and 2) they give us a jolt of satisfaction of accomplishment but they don't sustain us.  Okay, so for this week.....be mindful of your to-do list: which tasks are GAIN TASK and which ones are Prevent Pain Tasks.  I hope you all have a wonderful week! Keep rocking and moving towards your goals!  xo, Amanda

Hi friends! Today is another solocast and I can't wait to share it! I'm currently writing this from Barcelona with a glass of red wine in hand right before heading to bed for another rewarding, intense day tomorrow. More about that later! In today's solocast I hit on a various set of topics including: How I handle my inner critic Learn the meaning of DGAF (don't give a F**k!) Initial steps to start a podcast (I promise you, it is easier than you think!) How I noticed I used eating as a way of procrastination Why not having buffers in your schedule can make you feel overwhelmed Recap of my very first online course What went well What didn't go well or better yet, what I learned from launching it What I might change for next time Be sure to stay tuned for next Monday's solocast....I'll be recapping my monthly goals I set for February, going over the ones I made, changes I plan on making for March and how my mindset has shifted even more so than last month.  Thank you guys for tuning in each week! I am so grateful for each and everyone you for tuning in and follow along.  XO, Amanda

Do the haters got you down? Are you doubting whether you should have invested your time and energy into building your business? How do you keep a level head? Are you becoming your worst enemy? As we head into another check in with Cordova Pleasants, owner of Resolute Boutique & Lifestyle, she encourages listeners to follow their passions and take note of what has always been a source of joy in their life. Once you've started down your path of entrepreneurship, she stresses that you need to look past your haters, which can even be yourself, and know that you are in a state of development. Everything you do will not be perfect, and there may be times when you fail, but that's part of the game. Just keep your head up and know that there is a light at the end of the tunnel. Join us for the latest update with Cordova! In this episode you will... Know how to spot signs you're on the right career path Find out what you need to do to stay focused and be the best boss you can be Learn how integrateyour work with your personal life Generate the confidenceto say ’No’ sooner, rather than later, in your career Figure out tactics and platforms that drive the most sales Know how to focus on the positive individuals in your life, and silence the haters and your inner critic INSIGHTS "Look at what keeps coming back, no matter how many different angles you come back to it. Also listen to what other people are saying that you're good at; [things] you don't even think about...keep your ear to the ground." -Cordova Pleasants "You can say 'yes' to be polite, but you're not doing anyone any favors; especially not yourself. Just be honest." -Cordova Pleasants "I am on a personal level to my subscribers. I am very open and honest with them about what's going on in the business and I think they really appreciate that; and therefore they become really great customers because we have such a good rapport." -Cordova Pleasants "Even if your sales are down, you haven't made any new clients, or you're just having a bum week; hold your head up high and do something for yourself...it's going to get better." -Cordova Pleasants "You keep building off of what you already have and keep it going...anything that you do is basically a rough draft, but the point is you have to do it; and then you can improve on it." -Cordova Pleasants "Giving yourself peace and just knowing that it's okay if it didn't work because you can improve on it and it's going to get better." -Cordova Pleasants Resources Facebook Live Resolute Boutique & Lifestyle Pinterest Resolute Boutique & Lifestyle Youtube Resolute Boutique & Lifestyle Instagram Resolute Boutique & Lifestyle Facebook World of Wearable Art 

Do you know how to generate clientele in an e-commerce business? Who is your clientele? Where are they located? How do you reach them? How do you know how to develop an invested and loyal customer base? Did you ever think of mentioning chocolate? Well Cordova Pleasants did, and found chocolate is a successful trigger tactic for most female audiences, because who doesn't love chocolate?! Besides the chocolate, Cordova has incorporated other elements into developing her marketing strategy for her online store, Resolute Boutique and Lifestyle, such as fashion, adventure, and family. This is an important step for entrepreneurs and allows you to speak directly to your target customer, generate excitement around your brand, and establish what your brand is about. Join us as we continue to follow Cordova on her journey as a new entrepreneur with a focus this week on the best way to spread the word about her business! In this episode you will... Learn how she developed a marketing plan for her online store Get your target audience interested in your core offer Discover what advertising avenues work best for your business Figure out what marketing elements trigger your target audience Drive traffic by engaging your target audience Establish standard operating procedures when handling business collaborations INSIGHTS: "Having a higher frequency is important. If someone sees your ad once [they'll] keep scrolling by but if they see it three or four times, they might remember the logo, or the image." -Cordova Pleasants "When you spend the time to create your custom audiences, you're serving your ad up to people who actually care about it and want to see it." -Cordova Pleasants "I like the details because they point me in the direction of what I see is working, but I also find I can take a step back and look at it objectively and keep focusing on my big picture goal." -Cordova Pleasants "I will have a heavy use of social media and I'm going to be using the 80/20 rule, 80% is useful information and 20% is sales pitch. Relevant information includes: fashion, food, travel, adventure, pets, family and chocolate." -Cordova Pleasants "Chocolate is one of those topics that women just love so when you combine chocolate with one of your other topics, you're hitting two points and people gravitate toward that." -Cordova Pleasants Resources Co-Schedule Resolute Boutique and Lifestyle PinterestYoutube, Instagram, Facebook, Blog XtraTuf Boots Shopify Online Marketing for Small Businesses by Julia Doherty Woo Box, and Pagemodo Alaska Dispatch Travel Juneau Travel Alaska ResoluteBoutique.com/she Screw the Nine to Five

So now that your business is up and running, how do you know how well you're doing?  Do you have immediate access to your analytics? And once you get those numbers, what and how do you adapt? Have you figured out what works best for your business operationally? You've finally become the boss, but maybe you're facing  unanticipated challenges? Well, you're not alone, and Cordova Pleasants, owner of Resolute Boutique and Lifestyle, understands as she progresses with her new business as well. In her first 30 days of business, she's discovering how to brand her boutique and blog simultaneously, what practices and customer service tactics respond well with customers/clientele, and much more. Listen in as we help you fine tune your business once the doors are open!  In this episode you will... Find avenues to gain business analytics and adjust operations accordingly Know what platforms work for your business and you Learn to not let your mood and personal life be influenced by the day-to-day numbers Become adept to spotting areas of opportunity Balance your business with your personal life Incorporate elements of what you love into your business Quotes "I was letting my mood be influenced by everyday numbers...there was nothing for like a week and I was all low...I really had to tell myself it's okay and you do not need to get all worked up or let your mood be influenced by the day-to-day. You're in it for the long haul. You're in it for the big picture and you need to expect that."-Cordova Pleasants "Listen to what other people tell you you're good at. Go with it , investigate and see if you could make a business out of it."-Cordova Pleasants "I am no longer the ambassador I am the owner."-Cordova Pleasants Resources Shopify Mendenhall Glacier Ice Caves in Winter Resolute Boutique Resolute  Blog Resolute Boutique & Lifestyle Facebook Resolute Boutique & Lifestyle Pinterest Resolute Boutique & Lifestyle YouTube Channel

What do you do when you have a huge idea, but are clueless on the execution? How do you figure out how to segment your target market? Is there even a place for your dream in the marketplace? Our guest today, Corielle Laaspere, had the same questions when starting her own marketplace, Lift Uplift. Corielle always had a fire inside of her fueled toward uplifting women. She never knew what to do with her fire, until  she heard a story of a 19 year old computer science entrepreneur, Afreen Rahman,  and a reflective walk with her dog. She decided to create an online network for women to come together and help each other prosper. Stay tuned as we find out how Corielle became the head of her very own alliance of powerful women!  In this episode you will... Find a way to hone your big ideas without giving up a fundamental service Learn how to recognize and act on your ambition to lead See how to spot a need for a business in an industry Know when to take the leap into entrepreneurship Be aware of what to consider when starting an ecommerce business Understand what technologies work best for your new business INSIGHTS: "If there were more female perspectives in consumer culture growing up, I would have had a much more empowered view on myself as a woman and a girl."-Corielle Laaspere "The time was right. I hadn't really been financially preparing to become an entrepreneur. I was sort of overwhelmed by passion. I was really so enthusiastic about this and felt like I was doing what I was meant to do with my life and I haven't regretted it."-Corielle Laaspere "It's an alliance of powerful women, it's not just women entrepreneurs. We've created something that is bigger than the marketplace...so it's this very complex global and local system of women combining their power in a way that uplifts them and their communities."-Corielle Laaspere Resources LiftUPlift Website LiftUPlift Worldwide LiftUPlift Facebook LiftUPlift Twitter LiftUPlift Instagram Ms. Tech

Did you take the first steps in starting your business only to have them fall through? Or were you able to make some headway only to be confronted with the overwhelming reality of what it means to be your own boss? Regardless, did that fire in your soul and the determination in your heart ever die? We didn't think so! And even if your confidence was shaken, we've got just the cure you need. We check back in with Cordova Pleasant, owner of Resolute Boutique and Lifestyle, and she chronicles the major problems she's faced as her online store takes flight. She reminds aspiring entrepreneurs to find joy in their discouraging and stressful times when starting out, because those problems are born out of being the boss and dictator of your own business. Join us as we give you tips on how to enjoy your lemonade when life hands you lemons! Takeaways: In this episode you will... Learn to develop the mindset of an effective problem solver as an entrepreneur Take rejection as a learning experience and grow from it Know how to conduct business relationships and partnerships and become business savvy Be encouraged to stand your ground when dealing with business negotiations Make sure you know the ins and outs of your business Find the courage to start your business by yourself How to generate content for your business yourself and on a budget  Remember to do your research when coming up with a trademark Insights: "When you're working for other companies...you don't really care about it...but when it's your own business...you can do a happy dance because your problems are exactly what you want to be dealing with" "I had received such support from female entrepreneurs and people wanting to collaborate...it's been such a great experience so far. Everyone wants to help each other out" "Content generates itself as long as you put in the work" "If you're somebody who's listening right now and you're on the fence...if you do one thing a day...you will be so much further ahead." "I love my business problems! Take a step back and look at your problems and analyze them. Are they the kind of problems that you're okay dealing with or are they not? If they're not, maybe you need to readjust and move and find problems that you like to solve."

Hi friends! Another solocast today and I'm so excited to share these 10 things. I've rounded up some of the things I believe no one tells you about entrepreneurship plus I reached out to other female entrepreneurs in my network as well. I hope you're finding these solocasts helpful! Thank you to everyone for the positive feedback as well. You have no idea how much I appreciate y'all for tuning in each week too. :) Real quick, real talk. Went to Hamilton the musical Tuesday night this week. Absolutely amazing. Officially on the Hamilton train - woot woot! Okay, now back to regular programming ;) Here are the 10 things no one tells you about entrepreneurship: You eat what you kill. You've heard me say this before but a friend of mine took it a step further. You only get what you ask for. It can be insanely lonely. You're constantly in experimenting. You watch your bank account like a hawk You must get out of your own way. Be patient. Make money is a good thing. You get really good at solving problems. You will be emotionally tested. Don't forget to tune in Monday for Cordova's journey, part 2. Also, we are having a LIVE Q&A at 7pmCST with Cordova on Monday, February 13th on the She Did It Her Way Facebook page. If you can't make it, don't worry, we're going to make an episode out of it! As always, thank you guys for tuning in! With gratitude, Amanda Text

Are you ready to take the leap but don’t really know where to start? Maybe you’ve heard parts of entrepreneurs stories that inspired you and pushed you in the right direction, but what comes next? Most of the time, you aren’t able to follow someone’s journey from day one to the successful spot they end up in. We’ve changed all of that. Now, you are able to follow a lady boss on her journey as a owner of a lifestyle boutique in Alaska! Starting this week, we will have a series of episodes with Cordova Pleasants, owner and creator of Resolute Boutique & Lifestyle . Day one we talk about how she started her journey and get into the nitty gritty details of her business plan outline. Listen in so you can get organized and use Cordova’s journey as tool to embark on your own entrepreneurial voyage. Also, Cordova has created a special place for She Did It Her Way listeners can take advantage of on her site. Click HERE. Some topics we explore in this episode… Customer pains Marketing Product sourcing Avatars Financial Projection Budgeting RESOURCES: Resolute Boutique & Lifestyle Resolute Boutique & Lifestyle Facebook Resolute Boutique & Lifestyle Instagram Resolute Boutique & Lifestyle Pinterest Cordova's LinkedIn INSIGHTS: "If you love it that much, and you’ve got that passion behind it, I don’t think it’s going to be difficult.”- Cordova Pleasants "You have to outline exactly what you’re going to do and make it happen.”-Cordova Pleasants “Create the plan. Make it happen. Before you know it, you did it.”-Cordova Pleasants

Hi friends! Amanda here with another solocast. In today's episode I walk you through the goals we set for January and share with you ones that we made, didn't make and some reasons why, along with internal reflection of being a business owner and tools for productivity. Here is a list of categories for goals I set: Income Her Way Challenge Email List She Did It Her Way Email List Listenership Instagram Operations Marketing I use Megan Minns Goal Planning worksheets - I had to tweak them a bit to fit my needs but super easy to use and extremely helpful. Plus, they're only $9! Tune in to hear more of the breakdown and actual goals set! February focuses: Conducting a marketing audit from email list to our brand Onboard interns Increase listenership by 50% How I get into alignment in the morning: Use a self made tracker with a short list of things that give me energy like meditate, water, journaling (5 Minute Journal), limited to no eating of carbs or any alcohol consumption. Every time I complete a task I get to cross it off as accomplished. Then at the end of the month I can use that information and compare it to my productivity and patterns. Tim Ferriss - Tools of Titans - perfect bite sized information to prime my mind for the day Tools for Productivity: Facebook Newsfeed Eradicator for Google Chrome Turn phone onto airplane mode for more concentrated time Listen to a song on repeat Inbox Pause for Gmail Schedule out my days using time blocks Headspace for meditation That is it my friends! Be sure to stay tuned for next Monday's 6-part episode launch of Behind the Scenes of Business with Cordova, founder of Resolute Boutique! And mark your calendars for our Facebook Live Q&A with Cordova on Monday, February 13th. Join Her Way Challenge, private Facebook Group: Her Way Challenge and follow along on Instagram by using hashtag #HerWayChallengeFeb Let me know if this solocast was helpful or not! That way I can either continue doing more or get back to interviews :) With gratitude, Amanda

Have you had a moment of passion when you decided you can't just talk anymore, you need to take action? Maybe you're scared to take the next step because of the doubts that fill your head and may even come from the people around you? You can take action and once you do, it's important to stay hungry, stay humble and always hustle. Today's guest, Julie Harris, is the Founder and CEO of the Exceptional Women's Network (EWN). Julie shares her moment of passion that set the EWN in motion to help women fulfill their ultimate potential. In this episode you will... Discover her moment that created the driving force behind EWN Learn why she chose a nonprofit instead of a for profit See what it's like to start something without having a background in it Uncover Jill's experience with building brand partnerships Recognize why there should be more education on salary negotiations for women Realize how Jill balances two jobs RESOURCES: She Did It Her Way Podcast She Did It Her Way Twitter She Did It Her Way Facebook Exceptional Women's Network Exceptional Women's Network Twitter Exceptional Women's Network Instagram Exceptional Women's Network Facebook Exceptional Women's Network Pinterest "Half the Sky" by Nicholas Kristof & Sheryl WuDunn "Knowing Your Value" by Mika Brezezinski INSIGHTS: “We really want to see women fulfill their ultimate potential.”-Julie Harris “You have to not be afraid to just go with your instincts and what you feel most passionate with in your career and then test drive that to the max in the beginning, because that’s when you have the most time to really make all of those juicy mistake you need to find your purpose.”- Julie Harris “Not everyone finds their career or passion right away, but it’s really important to be proactive about it and find out what you need in order to be confident about your skill sets and go in that direction as quickly as you possibly can.”-Julie Harris “Milton Berle said, if opportunity doesn’t knock, you build a door.”-Julie Harris “It’s really critical to be proactive and hungry, to stay as hungry as possible in your hustle.”-Julie Harris “Stay hungry, stay humble and always hustle.”-Julie Harris “You have one life, you can definitely play it safe but there’s always another option. I say be a risk taker and be bold.”-Julie Harris “In today’s world, it’ so important to funnel all the resources you can back into the nonprofit to support advocacy.”-Julie Harris “You really can do whatever you set your mind to do, if you put in the time and hours.”-Julie Harris “I needed to have that mindset of closing my ears to that criticism and saying you know what I can.”-Julie Harris “If you have a really intimate relationship with fear, then you are able to go that much further in your potential.”-Julie Harris “Listen to yourself more than others and your gut will tell you what is right."-Julie Harris

Hi She Did It Her Way listeners! Amanda here. Thank you as always for tuning in - I am so grateful you are here! Typically I bring on a guest to share the behind the scenes of her business but this week I wanted to record a solocast on the "10 Things I wish I would Have Done Sooner in My Business." If you're thinking of starting a business or recently did, this one is for you! Tune in to hear about some of my mistakes and how to avoid them, how to save time by implementing processes and why I wish I would have started sooner. #justdoit

Do you ever wonder what it’s like to be involved in politics? Have you wanted to get a behind the scenes look into the life of a female politician? How hard is her job, how does she find peace in the fast paced environment and how has her values shifted from when she started to now? And maybe you are even wondering how you can become involved in some way too? Today’s guest and fellow Iowan, Abby Finkenauer, is the youngest woman in the House of Representatives for Democrats. In this episode you will… Hear about Abby's life as a State Representative Uncover how to get involved in policy Know the benefits of interest groups Discover the hardest part of her job Identify how her values have shifted Learn what it's like being a young woman in a fast-paced political environment RESOURCES: She Did It Her Way Podcast She Did It Her Way Twitter She Did It Her Way Facebook Abby Finkenauer government website Abby's Twitter Abby 4 Iowa House Facebook “The Four Agreements” by Don Miguel Ruiz INSIGHTS: “At first, a lot of candidates would not want to have really great primary opponents because that’s scary but I really look back on it and I’m thankful for that.”-Abby Finkenauer “There’s really no typical day which I actually really appreciate.”-Abby Finkenauer “Not just fighting against things, but being able to tell the story of what we want to fight for as well.”-Abby Finkenauer “I genuinely really like people.I have a real curiosity about why someone feels the way they feel and if they’re struggling why are they struggling.” “I’m all about reading stats and research and all of that, but I think there’s something to be said about actually living it and talking to people going through it.”-Abby Finkenauer “The hardest part is when you can’t do something that you really feel in your heart that needs to be done to help people and you see the effects of what it has when you can’t get it done.”-Abby Finkenauer “I still have all the core beliefs that I came in with, there’s just other things I care about now that I didn’t know I was going to care about before.”-Abby Finkenauer “When you’re running for the first time you have your story...then you hear other people’s stories and that becomes part of your narrative. There’s just certain things you can’t unhear and certain things then become a part of who you are and what you’re fighting for.”-Abby Finkenauer “It’s really important to step back.”- Abby Finkenauer “You have to be able to remove yourself and step back; my peace comes from being able to do that.” Abby Finkenauer “Figure out what it is you care about and then go be around it.”-Abby Finkenauer “Sometimes your best is not always 100% and always the same every single day. You do your best at where you’re at.”- Abby Finkenauer “I did do this basically single and I didn’t wait to have it all together to do it... I didn’t wait until I was married and had the picket fence and had it all together.”- Abby Finkenauer “If you know it and you’re smart and you care about something, it’s important to just go do it.” -Abby Finkenauer

Are you curious about how to run an e-commerce business? Do you ever wonder what is the best way to acquire consumers? Maybe you’re ready to find a business that’s your perfect fit? Today’s guest and Co-founder, Alex Batdorf, helps people find their perfect brand fit with Zipfit Denim. In this episode you will Identify how Zipfit Denim has changed in 5 years Establish why Alex gets good response from mailers Analyze the trends of repeat customers See the benefits of ordering in real time rather than stocking up on retail Realize the cheapest way to acquire ecommerce consumers Learn Zipfit Denim’s revenue model RESOURCES: She Did It Her Way Podcast She Did It Her Way Twitter She Did It Her Way Facebook ZipFit Denim ZipFit Denim Twitter ZipFit Denim Facebook ZipFit Denim Pinterest Alex Batdorf LinkedIn Alex Batdorf Twitter "Leadership Dojo" by Richard Strozzi-Heckler "Assholes" by Aaron James INSIGHT: “When you lose your lead, that signals to other investors that something’s wrong here.”-Alex Batdorf “We always look at channels that are producing a good chunk of revenue for the lowest cost.”-Alex Batdorf “It is so expensive, when you’re a startup, being pure e-commerce.”- Alex Batdorf “Before I buy a product I have to look at reviews, because if I don’t I have no feedback.”-Alex Batdorf “Less than 10% of apparel purchases happen online so that in person component is still so important.”-Alex Batdorf “If you’re an entrepreneur, you are always having to explain CAP to your investors and you’re investors are always going to push you on making that as cheap as possible, so your customer acquisition cost, the lower you can get it the better it is.”-Alex Batdorf “Our whole goal for our customer, in general, is that we are going to make sure you understand what brands fit you and across their different fits.”-Alex Batdorf “Men typically love to buy in bulk the same exact color.”-Alex Batdorf “Instead of stocking on inventory, we stock samples.”-Alex Batdorf “When you’re an entrepreneur, I feel like five years feels like 50.”-Alex Batdorf “Sometimes I think we get so used to feeling busy when we don’t feel that, we’re like ‘i’m not doing enough.”-Alex Batdorf “There are so many people who are assholes along the way, especially to female entrepreneurs.”-Alex Batdorf

Are you ready to take your entrepreneurship to the next level? Maybe you've met someone along the way whose passions and business ideas align with yours? It's possible to turn your passionate ideas into a clear vision and maintain a happy business partnership. Today's guests, double the lady boss insight, are Jillian Lorenz & Ariana Chernin. They are the fierce fitness Co-Ceos and founders behind The Barre Code. In this episode you will... Discover how their business plan started at a NYE party Understand the transition from leaving their jobs to starting their company Learn the strategy behind their growth Hear how they maintain a happy business partnership Compare the difference between a roadmap plan versus a 3-5 year business plan Uncover two things that give them a clear vision RESOURCES: She Did It Her Way Podcast She Did It Her Way Twitter She Did It Her Way Facebook The Barre Code The Barre Code Twitter The Barre Code Instagram The Barre Code Facebook Forbes article about Ariana and Jill "A New Earth" by Eckhart Tolle "Kushiel's Dart" by Jacqueline Carey INSIGHT: “Our vision ultimately is to have a positive impact on women everywhere.” Jill Lorenz “It’s really about making that leap of faith and being confident in what you have in reserve.” Jill Lorenz “It definitely was fearful. It’s a hard transition and you have to be prepared for it and you have to think of the worst case scenario.” Jill Lorenz "When you are an entrepreneur, you have to look at all aspects of your life." Ariana Chernin "There's never a 'right time' but you have to also just know what's going on in your life to make sure that it makes sense and what your fall back is." Ariana Chernin “If you understand your purpose, passion’s gonna kind of ebb and flow with tough days, if you can kind of know this is the purpose, it’s ok to loose some passion here and there, especially in the beginning that’s going to drive you to stay positive and motivated- Ariana Chernin “Now that we are a much larger company and a much more crowded industry, for us it’s about understanding our landscape.” Jill Lorenz “It’s really about us understanding what our road map looks like and being able to anticipate any roadblocks that come up, and putting in an infrastructure that enables us to pivot and change as needed to stay market leaders in the industry.” Jill Lorenz “There is no failure. A failure is really a win, so we call them fins.” Jill Lorenz "We can’t be stuck in a way to get from A to Z, it’s about being able to pivot and finding the best, fastest, most quality way to get there."Jill Lorenz “It’s always different and that’s what really keeps us excited, motivated and growing. So that is one of the pros of being an entrepreneur.. But sometimes it can be frustrating as well.”-Ariana Chernin “Stay hungry, especially in our industry and as entrepreneurs it’s about evolving.” -Jill Lorenz