Lessons Learned in Marketing

This week my guest is Kathy Wagner, co-founder of Content Strategy Incorporated in Vancouver. I really enjoyed this chat, and Kathy shares a lot of gems, starting with why should we create content at all and the difference between good content and bad. We touch on how to target your audience and the most important thing you need to do to create relevant content.Kathy shares some common mistakes...

This week on Lessons Learned in Marketing I talk with Rory Capern, Managing Director of Twitter Canada. Joining the conversation is  Kevin Hayes Digital and Media Strategist at the Phoenix Group.Rory shares what's new at Twitter Canada.It's fascinating (and delightful) to hear about Twitter's commitment to their own brand and their self-discovering of what they do differently. Rory shares...

This week I talk with Gail Kesslar, Executive Director of the Cypress Hills Destination Area. Cypress Hills Destination Area are nominated for the Gil Carduner marketing award at Tourism Saskatchewan's HOST conference, and the third in a series on the nominees. (Others are Saskatchewan Fashion Week and the Royal Saskatchewan Museum).Gail shares the work she does for the region, how one and a half...

Joining me on the podcast this week is Jill Sveinson from Saskatchewan Fashion Week. SFW is one of the nominees for this year's Gil Carduner Marketing Award at the Tourism Saskatchewan Host conference. Our conversation reviews the marketing SFW did in 2016 to earn the nomination. Jill shares their blogger outreach campaign, how they used a ticket survey to guide their marketing and the lessons...

On this week's episode enjoy a conversation with Carl Weger, President and CEO of Sleek Signs. The conversation with Sleek is about growing a business and B2B marketing. Carl talks about how Sleek Signs successfully competes with litho houses across Canada, how they have grown their business and a few thoughts on what's most important when you are marketing business to business. And most...

On this week's episode, enjoy a conversation with Miriam Johnson, Marketing Director for the Saskatchewan Roughrider Football Club. It's never dull to be marketing the Saskatchewan Roughriders, but this year presents some unique challenges. The new stadium will mean an entirely new experience for every Rider fan. As the club enters into the unknown, I ask Miriam about their approach. Miriam...

On this episode, we take a close look at Linkedin.Jennifer Urbanski is the Government and Consultant Lead for Linkedin in Canada. Our conversation covers what Linkedin is today, how people are using it and where they spend time. Jennifer shares Linkedin's member-first philosophy, how to use Inmail and sponsored content and how to effectively reach people.Jennifer's very open with what is...

This week Ryan Holota from the Saskatchewan Science Centre joins me for a conversation that ranges from book recommendations to online video. Ryan shares what his team is doing at the Science Centre, where they are finding success and, a great story about something that didn't work out as well as expected.Enjoy the conversation!You can subscribe on iTunes.Connect with Ryan on LinkedIn.Also on...

This week on Lessons Learned in Marketing, Ashley Kilback tells us about NarCity.com, the Storyteller's Club and Closet Space. Ashley is a content creator, writer and blogger, She shares what NarCity is about—the Buzzfeed of Canada. As well, her start-up Storyteller's Club—helping small business define and tell their stories. And last, Ashley shares her passion project Closet Space. And...

On this week's show, a conversation with Phoenix Group Director of Digital and Media Strategy. Kevin Hayes shares a recent campaign for STC. The campaign was entirely digital and focused on having people sign-up for STC's Ride Rewards program. Kevin talks about the strategy, the media buy and results. Also we talk about what worked well to build on for the next time, and what tactics were a...

Welcome to the new year, and my conversation with Associate Professor, Lisa Watson. Lisa tells us about the new marketing research lab at the University of Regina School of Business, and we talk about her recent research in social marketing. Her recent paper compares the effects and responses to advertising messages of shame, fear and positive appeals. If you'd like to explore the paper, you can...

This week join my conversation with the President and CEO of Great Western Brewing. Michael shares his insights on challenges facing the beer industry, trying to keep up with the changing tastes of millennials and lessons learned with Great Western. He has advice on storytelling how Great Western has brought its unique story to life, in all aspects of the business. Most of all, he shares the...

A special episode on what makes great radio advertising. My guests are Mike Tennant and Dan McMannus.Mike has created hundreds of campaigns, won every award I can think of, conceived, produced and co-wrote two very popular CBC Radio series O'Reilly on Advertising and The Age of Persuasion, and co-written a bestselling book based on advertising.Dan McMannus is a voice director and producer with...

Global Ag Risk Solutions is a Saskatchewan company that has very quickly grown to be an international success. I had a great conversation with Grant Kosior, a storyteller, salesman, and entrepreneur. He tells us how his company has grown and his approach to marketing. Including how he advertises to farmers in western Canada, the best media to get brand recognition and the power of Twitter in...

The Canadian Western Agribition, is the largest livestock show in Canada. Last year Canadian Western Agribition was recognized for marketing and promotions at the Paragon Awards and won the Marquee Event of the Year at the Saskatchewan Tourism Awards of Excellence.  Its attendance and economic output is mind boggling. In 2015 attendance was the highest it’s been in six years with over 130,000...