LLM 18 Gail Kesslar Cypress Hills Destination Area




Lessons Learned in Marketing show

Summary: This week I talk with Gail Kesslar, Executive Director of the Cypress Hills Destination Area. Cypress Hills Destination Area are nominated for the Gil Carduner marketing award at Tourism Saskatchewan's HOST conference, and the third in a series on the nominees. (Others are Saskatchewan Fashion Week and the Royal Saskatchewan Museum).Gail shares the work she does for the region, how one and a half...