Lessons Learned in Marketing

We connect up with Jennifer Urbanski from LinkedIn. It's a look back at highlights and lessons learned in 2017 and a look forward at what's coming from LinkedIn.Enjoy the conversation!

This week we welcome Eric Dillon, CEO of Conexus to the podcast.  Conexus is coming through a transformation, and Eric shares their bold new position. It's a perfect example of a brand finding a market position that is meaningful, ownable and unique to Conexus.  You'll hear how Conexus will measure success and how they have radically changed their approach—right down to how financial...

What's it like to open a major project for Saskatoon, Saskatchewan, and Canada?Alison Murawsky is Director of Marketing for the Remai Modern, and walks us through the opening and getting ready for a new operation.Alison shares the breadth of programming that occurs at the Remai, which highlights the marketing challenge her small team faces.We talk about target audiences and messages for those...

David reconnects with Beverley Theresa, a social media coach, speaker, and advisor. Beverley shares some things to look at and consider exploring for 2018, starting with micro-influencers.What are micro-influencers, why you might want to reach out to micro-influencers and where to find them?Beverley is also shares thoughts on Facebook Messenger Chatbots. How you might try it this year.Linked in...

This week we hear from one of Saskatchewan's top ag minds. Kristjan farms 11,000 acres near Moosimin and is also a much sought-after speaker for his 5% rule. He shares his thoughts on progressive farming and business. We talk about how he works with peer groups, and avoids group thinking. There's good farm advice that applies to all of us, like, "at some point, everyone has to shovel." I...

What is conversational marketing? And how is artificial intelligence opening this up to marketers? And why is better to talk to your customers, rather than just monitor them.Andy Mauro is the CEO of Automat.ai, a Montreal company applying artificial intelligence through messaging, for brands to communicate and connect with customers. Andy talks about the state of conversational marketing, and...

This month Data for Good opened a new chapter in Regina. David talks with Canadian Data for Good founder Joy Robson, Calgary's Data for Good lead, Geoff Zakaib and Regina's founder Kevin Hayes.You'll hear about how Data for Good started, how they work with data and with charities. As a volunteer, or as a charity, what you cna expect from Data for Good. And Kevin shares with us what Data for Good...

Meet Nicole Siemens. Entrepreneur, founder of fix coffee, a business advisor with Women Entrepreneurs Saskatchewan and board member for Saskatchewan Young Professionals and Entrepreneurs. We talk about starting a business from Nicole's first-hand experience, and her experiences through Women Entrepreneurs Saskatchewan.Enjoy the conversation!

Rick Lewchuk is Senior VP of Creative Marketing and Brand Standards for CNN Worldwide. Our conversation covers Rick's journey from North Battleford, Saskatchewan to the head of creative for CNN.Rick speaks about his philosophy around creative and strategy, how his father's advice "Wash the dishes", led to leading the creative team at CNN. We talk Emmy's, celebrities, Pokemon, and how to get things...

On this episode we talk rebranding with a non-profit. Saskatchewan Express is in the midst of a transition with Danny Balkwill taking over Artistic Direction from the legendary Carol Gay Bell.The transition provided the organization an opportunity to refresh their image. Cory shares the process they went through, from seeking approvals, managing the brand discovery and working with a partner to...

This episode we talk start-ups with Jasmine Gray from Square One. This is a national business resource centre with local branches, so even if you're not from Regina, you can learn about Square One and its mission. From market research to advisors to checklists, it's where to go when you are starting from square one!Enjoy the show!

This week we're talking music with Gerry Krochak from Country Thunder music festivals. Gerry walks us through the name change, and we talk about the ins and outs of marketing a festival. There are 4 Country Thunder festivals now and Gerry notes they each have their own unique quirks.Enjoy the show!  Photo credit: 620 CKRM

Les Holmlund, Digital Marketing Consultant from Tourism Saskatchewan is David's guest this week on the podcast, Lessons Learned in Marketing. Tourism Saskatchewan is a leader in digital, and Les shares insights into what they do, how they manage channels, choose channels and perhaps the biggest challenge of all, how they source a distribute content.The conversation ranges from collecting content,...

This week another ABEX marketing award finalist joins David on the podcast. Craig Zawada is a partner and lawyer at WMCZ, where they're doing some very non-traditional legal firm advertising. You'll hear about the firm's philosophy and how the Internet has changed legal practices.In addition to being active of Twitter, Facebook and LinkedIn, WMCZ is creating videos, blog posts and have even...

This week's podcast guest, Darby Sieben Vice-President Strategy and Partnerships with Yellow Pages.Yellow Pages are in a transformational moment — just like the businesses they serve — and Darby shares insights into not only thier move from digital to web to mobile, but also talks about how small business is making the move, what to focus on and what to avoid.Kevin Hayes, Phoenix Group's...