Lessons Learned in Marketing

Welcome to Episode 5 of Lessons Learned in Marketing. A conversation with Deborah Rush from Economic Development Regina about the recent Great Canadian Pulse Off. We talk about how the event came about, its partnerships and promoting a new event. Enjoy the conversation! Subscribe over at iTunes.You can leave comments on our blog.You can connect with me directly on Facebook,Or on Twitter,Or...

Welcome to Episode 4 of Lessons Learned in Marketing. A conversation with Jill Sveinson from Saskatchewan Parks, Culture and Sport about the Royal Saskatchewan Museum. We talk about the challenges of marketing on a limited budget and about the museum’s success on social media. Enjoy the conversation! Subscribe over at iTunes.You can leave comments on our blog.You can connect with me directly...

Welcome to Episode 3 of Lessons Learned in Marketing. A conversation with Mark Watson, Vice President of Marketing for Great Western. Mark and I start by looking back at how he arrived in Western Canada working with Great Western. That history in consumer packaged goods influences the work he is doing with Great Western. We wind our way to creative briefs, and Mark shares his strong belief in...

Welcome to Episode 2 of Lessons Learned in Marketing. A wide-ranging conversation with Kip Simon, from the origins of 22fresh to Kip’s philosophy of investing in people. You’ll hear how 22fresh reaches its audience, and how today more than any time it’s easier for brands to collaborate with other brands. But most of all, it’s fascinating to hear Kip’s metaphor of baseball and...

For the first episode I talk with an old friend, Trevor Boquist of Bennett Dunlop Ford. Trevor is the President and CEO of Bennett Dunlop Ford and the Driving Change Automotive Group. Trevor is a great leader in the community, motivator and coach. He's one of those people that you know probably receives 300 emails a day, but will always take time to talk with customers and friends. Trevor...