Content Inc with Joe Pulizzi
Summary: Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.
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- Artist: Content Marketing Institute(CMI) Podcast Network
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Podcasts:
Episode 198: The New Media Buyer
Episode 197: Measure Twice
Episode 196: Minimum Viable Audience
Episode 195: Content IS the Differentiator
Episode 194: Finding Your Crazy
Episode 193: Find Your Leverage
Episode 192: What Diversification Really Means
Episode 191: Why Mixing Media Could Be A Terrible Idea
Episode 190: Focus On What You Do Have and What You Can Do
Episode 189: Is Technology Killing Your Storytelling?
Episode 188: The Media Is Handing You An Opportunity
Episode 187: Your Content Is Probably Not Very Good
Episode 186: Naming Your Content Is Critical
Episode 185: Why Your Content Play Never Worked
Episode 184: Time To Question Marketing
