Content Inc with Joe Pulizzi
Summary: Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.
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- Artist: Content Marketing Institute(CMI) Podcast Network
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Podcasts:
Episode 17: We Fail When We Lead With Product First {with Jay Acunzo}
Episode 16: Build The Base, Then Diversify Content {with Jon Loomer}
Episode 15: How To Launch A Product (Hint: Audience First) {with Brian Clark}
Episode 14: Breaking All The Rules: Copyblogger Origin Story {with Brian Clark}
Episode 13: Why You Need To Care About Content Competition {with Jay Baer}
Episode 12: 4 Ways To Dominate Your Market With Publishing
Episode 11: Why It's Time To Ditch The Office
Episode 10: Why Your Business Needs A Cause
Episode 9: Top 5 Ways To Get More Speaking Gigs
Episode 8: 7 Strategies To Focus Your Content Inc. Approach
Episode 7: How To Start The Business Book of Your Dreams
Episode 6: Two Storytelling Lessons From My Grandfather
Episode 5: 8 Content Steps To Making Millions
Episode 4: The Risk of Being A Full-Time Employee
Episode 3: The Content Marketing Mission Statement
