Content Inc with Joe Pulizzi
Summary: Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.
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- Artist: Content Marketing Institute(CMI) Podcast Network
- Copyright:
Podcasts:
228: Game Theory and the Million-Dollar Sweet Spot
227: Dabbling Need Not Apply
226: The Power of Answering Customer Questions (with River Pools)
225: Audience-Building Tips from Queen
224: Playing a Different Game
223: How I Almost Quit Our Non-Profit Foundation
222: You Should Be Like the Chicken Whisperer
221: Consistency and The Hook (is all you need)
220: How George Lucas Outsmarted Hollywood
219: A Detailed Content Purchasing Strategy (clip from The Will to Die)
218: Content Marketing Success Comes from These Seven Traits
217: You Need a Subscriber Plan Stat!
216: Believe in Your Content Marketing? You Better.
215: Exploiting Your Content Marketing Hedgehog
214: Out-of-Work Writing Talent Means Huge Opportunity for You
