Owning Your Own

  Now you too can finally rent out your toilet to people!  Find out how and other useful tips, tools and fun on Episode 023 of Owning Your Own! The Finger – Rent out your toilet with AirPnP The Toolbox – Fiverr (The Things People Will Do for $5) Search Results May Vary - Local SEO and The Importance of Reviews. Outro Song (Andrew) – Bluestep (Album Version) by Gramatik Send questions, comments, suggestions or love to podcast@owningyourown.com Episode 023 Nugs of Knowledge Neutral comments are welcome (3:10) Largest exchange of Bitcoin was scammed for millions (4:30) Inventor of Bitcoin has supposedly been found (5:15) Barry Schwartz is developing Google Glass apps for the Jewish Community (6:00) Finally an app that lets you rent your toilet (7:30) Mardi Gras is the first test case for AirPnP (8:20) What is number 3? (9:00) Mobile app for Fiverr just came out for Android (12:50) What Fiverr is for (get it?) (13:30) Mastering audio is hard to do well (14:45) We have a few things in CSS and Press Releases we used Fiverr for (16:30) Twins in a twinnish way promoting your product (19:15) You can rate people on Fiverr (20:05) Local SEO is best for businesses with a storefront (21:30) Mobile devices and maps apps are heavy with local search results (21:45) Name Address and Phone number (NAP listings) (22:30) Reviews are the equivalent to links in "traditional" SEO (23:00) Reviewing can be viewed as a "SEOcial" standpoint (23:35) Bruce Clay is a prominent SEO agency (24:00) Ratings and reviews can influence rankings (25:30) Google will show you the highest rated places (26:00) Local listing results are what shows in mobile devices for many searches (27:30) Alice's, Nancy's, ANGIESlist (28:20) Do NOT pay for reviews, but you can encourage people (29:00) Use Schema markup in local (30:45) Look at your industry competitor reviews; sketchy if you have significantly more than the majority in your industry (31:20) Alan's phone makes a noise (33:00) Gramatik makes 2nd appearance on closing song (35:45)

Listen on iTunes | Listen on Stitcher Torrenting for the greater good?  Learn how Gramatik uses torrents to promote his music and other tasty tidbits of knowledge and fun on Episode 022 ! Beginning Of Time - Outdated Tech Terms We May Still Use The Finger – Why Ex-Google Employees Don't Snitch The Toolbox – Unroll.me - Unsubscribe or organize your email subscriptions. Bass Salary - Gramatik and Use of Torrents Outro Song (Alan) – You Don't Understand by Gramatik Send questions, comments, suggestions or love to podcast@owningyourown.com Episode 022 Nugs of Knowledge This was the 3rd take of this episode due to Hard Drive Crash 2014 (1:00) You can now get daily, weekly and/or Bonus content through OYOFan.com or OYOFans.com. (3:30) Ellen crashing Twitter was the update we had for this update. (5:30) Do you still use these technological terms? (6:28) "Vibrate me!" (7:21) 16 Year Olds with stacks of identity papers (9:55) Shot out to Chris and Hurricane the Cat from previous recording (10:20) CRT - Cathode Ray Tubes (10:45) Do you "rewind"? (13:20) Mafia drones (15:10) Perpetual updates make old employees of Google somewhat irrelevant. (16:30) Who is Barry Schwartz ? (17:00) Clean up your inbox by removing (unsubscribing) or grouping them together in one email. (21:15) Gramatik is from Slovenia. (25:35) The album, album art, and bonus content is included in the torrent (27:15)

We debut a new segment "Flies on the Wall," where Andrew and Alan take a backseat on Owning Your Own and let three professional women from three different backgrounds give their take on questions submitted from listeners. Get a raw and candid women's perspective on business, sexuality, marketing, life, love and more!  Submit a question here! Introductions and Updates Flies On The Wall – Red, Blond and Bru Give Their Takes on Business, Marketing and Sex Outro Song – "Drop Down" - Eightz and Afaar Send questions, comments, suggestions or love to podcast@owningyourown.com Episode 021 Nugs of Knowledge We are big kids now, 21st Episode (1:00) The featured women on the show had great ideas to start a show but weren't sure where to start. (2:30) New member of OYO Alan Jr (Alan Bush the co-host is not his dad) is helping as a Production Assistant. (3:20) Alan Jr. worked as a marketing intern and then on a podcast with Andrew back in the day and ventured off to Japan (4:00). Andrew and Alan step into the background and moderate the discussions with RedBlondandBru (14:30) Blond is a mid-western pageant queen and reads physics books (16:15) Bru (nette) is from the east coast and has an anonymous Sex Blog (17:00) Red is marginally rich and a naturally red-headed African-American (17:25) The anonymity is for the allowance of open candid communication without judgement, and furthers the creativity without too much interference in their personal lives. (18:40) Contribute to the sum of the world's knowledge. (20:30) Marketing perspectives; be authentic, make strong positive emotions. (21:30) Be Multi-faceted and if you throw something pink for the sake of it, you know nothing about your audience (22:40) Companies that are a turn-off, are ones that objectify women (23:35) Victoria's Secret for example is something Bru isn't a fan of, but Skinny Girl Margarita does it tastefully. (23:00) Red disagrees to a point, female form holds attention, but if has nothing to do with the product then it's annoying. (Go Daddy) (25:20) Bru associates Danica Patrick with Tera Patrick (26:20) Marketing Wood (26:55) Adriana Lima was in a Kia Optima commercial as the checker-flag girl. (28:10) 85% of all consumers are women. (30:05) Bic pens for women (pink). (30:45) Dr. Pepper for men?  (34:00) Cut me off in traffic and I'll cut you (35:20) Dating, Relationships, Sex (36:30) How many partners and how many have taken nude photos? (37:40) Smartphones allowed naked photos to be more prevalent (40:00) "Three hands" (40:31) How to get a woman to allow you to take photos (41:00) 15 Minute Orgasm (42:00) Write story to accompany the picture (43:30) Young, dumb and full of...bad decisions (44:30) Professional photographer in the room (45:30) What you can do with corn syrup (46:00) Rotten oysters (48:00) Nice guys still can circulate photos - frat boys (50:00) Dirty girl in bedroom but not public about it (52:00) Wrap up (Always Wrap It Up) (54:00)  

What can you learn from the porn industry? Find out by listening to this and more on episode 020! The Finger – DHL Punks UPS and TNT The Toolbox – Tinder - Casual Dating Phone App Two Mics, One Cup - How the Porn Guys Do Things Outro Song (Alan) – Particles of Passing by Neil Cabana Send questions, comments, suggestions or love to podcast@owningyourown.com Episode 020 Nugs of Knowledge Namaste brand beer by Dogfish Head (1:15) There are 58 different genders according to Facebook. (6:00) There are many different "trans". (6:30) Alan was always "other" in the racial background checkboxes on the SATs (7:20) DHL cleverly uses temperature controlled paint in the prank (10:30) One UPS guy covers the message in tape (12:15) Tinder device drops (15:10) What's the difference between this and other dating websites?  Requires Facebook (16:45) When you are a verb, you are super successful (19:15) Many users of Tinder put their Instagram profiles on there (22:30) Andrew is not a tattoo guy (26:00) USD Ad club is where Andrew speaks occasionally (27:00) The topic of this episode's Two Mics, One Cup segment is the origin thought behind the segment. (28:00) Justin Brooke (surprise to Andrew) wrote the article related to the topic. (28:20) Adult industry pioneered many website marketing related items. (29:ish) Someone ironically, "Squeeze pages" as a term isn't typically used by the adult industry, who basically founded the concept. (32:00) Porn industry has many different variables with fairly simple things (37:20) Most common price for a porn membership (38:00) There could be parts Six through Nine of this topic (40:00) The people in the porn industry, especially bigger companies are smart and (surprisingly) professional (41:00) Competitive edge sets you apart (42:45) Affiliate programs are large if not the primary source of marketing for many adult sites (43:45) Menage-a- song; all the instruments are MIDI or live, no samples. (49:10)

Brand and Content Marketing Strategist Craig Stern paints a historic story of internships, content and brand strategy, entrepreneurship, and the 1balance of fun and business. Introductions and Updates In-Person Interview – Craig Stern (Content Strategist, Branding Consultant and Entrepreneur) Outro Song – "Be" - Common (2005) Send questions, comments, suggestions or love to podcast@owningyourown.com Episode 019 Nugs of Knowledge What is "Chock"? (1:04) Craig brought beer to the studio (Lagunitas IPA) (4:20) Started as a personal fitness trainer while in college in the Bay Area; worked at 24 Hour Fitness (6:20) Client feedback was the impetus for going private; working for himself. (7:30) "Hella Foggy" (8:50) Some days look amazing but we may not feel up to par, and strenuous days are amazing. (10:30) Was a server part-time but got a marketing internship that allowed him to leave the server job (13:15) The internship was a bit sketchy, so backed away with no back-up plan but took the chance (14:40) Found an ad on Craigslist that someone was looking for a Powerpoint presentation; basically what Craig learned in college. (17:00) The person he built the presentation for needed him to explain things so he brought him with him. (18:10) Are you the guy for the job? (18:40) What am I doing here? (20:15) Craig interacted with his mentor about food and basketball (23:00) SOLO Eyewear - The Story (24:20) SOLO Eyewear gives proceeds to give glasses or help with corrective surgery for those in need. Also made from Bamboo (25:20) Vision To Give (28:15) A guy that hired Craig was at an insurance company but was someone that worked with the NFL on marketing campaigns (30:10) Kickstarter project allowed them to make 30K in 30 days (33:10) No live Pandas were used, you can pay an adult in a Panda onesie (33:30) Emotional response gets people to share (35:00) 20% of the people give you 80% of the referrals (35:15) High quality content! (36:00) You are always better than you know (36:40) How to convince clients to believe in themselves (39:00) If you won an award, what would it be in? (40:00) Brand is about associations (41:20) Build Constellations - Touchpoints being consistent to form a shape or design (42:00) Has a tight team and forming his own consultancy agency. (45:00) Learned a few things from Brian Tracy. (46:40) Seriously Fun (48:00) Day rate - What is that? (50:40) Learning from Audi about branding. (51:20) Value shift - Following dreams is not the end result, it was the means to the end of building relationships (54:00) Finding balance with money and family (55:00) Trust factor is key for building relationships (58:00) Scarcity mentality can be inhibiting at times (58:30) The belief shift led to more referrals; power of belief was apparent (59:10)  

Google and American Idol start a loving relationship on Episode 018 of Owning Your Own, which also features: Beginning of Time - Twitter Age Verification The Finger – Donkey Cutts and Madoogle The Toolbox – Streak - Discover when someone opens your email Open Up And Say AAAA - Google and American Idol Are Flirting Outro Song (Alan) – Unstoppable by One Never Ends Send questions, comments, suggestions or love to podcast@owningyourown.com Episode 018 Nugs of Knowledge It's officially "On" (4:40) Asking if you're 21 or over is not a legal requirement.(5:40) Alan had to verify he was old enough to view a brewery's Twitter account (and follow them) (6:15) Twitter does not require age to join, Facebook does. (7:20) Andrew and Alan say "Interesting" simultaneously (9:30). Madoogle is a parody of Angry Birds.  Donkey Cutts is a parody Donkey Kong (featuring Google Man Matt Cutts) (12:00) The Madoogle features Matt Cutts, Lisa Barone, Barry Schwartz, and Rand Fishkinput together by Kettle Whistle.(12:40) Someone has patented the "twig" as a dog toy. (14:50) Banana Tag lets you know if someone has read an email; the app Streak does it on a deeper level with built in CRM management (15:30) Streak is free while in Beta. (17ish) Outreach is a huge part of SEO and Email marketing lead nurturing. (18:00) Expect people to know when you have read the email message or not (18:30) Andrew never expected to discuss American Idol on the show (22:30) Fox partnered with Google SEARCH to have the ability to vote within the SERPs (23:00) Google wants as few steps as possible for a user to find answers. (25:20) Theory - People who are watching the show that do not have a G account, are encouraged to join Google. (26:10) Could this open the flood gates for other brands? (29:00) One Never Ends (O.N.E.) is Alan's producer persona.

Owner of RichSnippets.com Jason Kreidman drops knowledge about Semantic markup language, eCommerce, consulting and balancing business with family. Introductions and Updates In-Person Interview – Jason Kreidman from Richsnippets.com Outro Song – "Rebel Without a Pause" - Public Enemy (1988) Send questions, comments, suggestions or love to podcast@owningyourown.com Episode 017 Nugs of Knowledge Send multiple people to OYOFans.com (3:20). Jason also gives the parental perspective of balancing business with family. (4:00) Jason may want to sleep in studio on a couch older than Andrew (5:30) Grew up in an entrepreneurial family and obtained a masters degree in entrepreneurship in grad school (SDSU) (7:00) His mom is an established author and speaker (8:00) Started an application hosting company (cloud)..similar to Citrix for example. (8:30) Did a lot of SEO with a lot of focus on e-Commerce. (9:00) Alan, Andrew and Jason worked together at a previous agency. (9:20) Throughout the years, Jason ran eCommerce sites on the side. (9:54) Having children and significant other are important to make time for.  Schedule time during the days aside from the work.  (10:30) Exciting part of building business is the energy, information gathering (13:45) Can one only grow so big in a business?  Depending on type of business (14:15) There are different phases of growing a company (14:30) Knowing what you ARE NOT good at is important to understanding what you need to outsource (15:15) Perceptions of businesses is they all have to be millionaires. (16:00) At times, one can potentially make more money being a consultant (16:15) Document things; what you are spending time on, (accounting, sales, marketing..) (18:30) Project based consulting is best with people you have a rapport with.  Newer clients may need to be billed hourly. (20:00) Perception of lawyer or a doctor is that their time is valuable, so they respect that.  In the marketing world, our time isn't as valued in the same manner unless you're an expert in your field. (21:00) Rich Snippets relates to the semantic markup language (schema.org) (22:20) Jason shared office space with people working with similar products, and notified them that richsnippet's.com was available but they passed on the domain so Jason bought the domain (24:00) Examples of semantic markup and how rich snippets are given is star ratings, knowledge graph, author images on blog posts in the search, etc... (24:40) Structured Markup defined (25:30) Extra information is called a rich snippet (26:30) Bing has "rich captions" (27:40) It's a SEO-related item but also related to development (Markup language) (28:00) Wordpress and other CMS are starting to incorporate it but helps to have a specialist (29:00) Google has to choose whether or not to show it (29:30) Just because it doesn't show the search results, doesn't mean it's not reading it. (30:00) Code has to be in-line visible (31:00) Days of doing what you need to do are over, start following guidelines and you'll be more successful. (33:00) Mobile is a necessity for eCommerce sites.  (33:50) Kreidman.com, Richsnippets.com, to get a hold of Kreidman. (34:00)    

SEO nostalgia with SEOmoz DVD's from 2008! Also featured on Episode 016 of Owning Your Own: Beginning of Time - SEOmoz DVD's from 2008 The Finger – @BarackObama - "Parody" Twitter Account? The Toolbox – Family Matters- Create separate conversations with Family and Friends on Facebook. Open Up And Say AAAA - World Brain The Movie Outro Song (Alan) – Zeds Dead - Cowboy (Germer Remix) Send questions, comments, suggestions or love to podcast@owningyourown.com Episode 016 Nugs of Knowledge Sacagewea is the First Lady of OYO. (3:50) Rand Fishkin is the CEO and founder of Moz (formally SEOmoz) (5:40) Alan's mom was given DVD's from job. (7:35) Many of the talking points from the set of DVD's are relevant today. (some are not). (8:00) Moz is a great resource for those wanting to learn; high quality blogs and guest blogging. Rand generates "Whiteboard Fridays"; often imitated video recorded lessons. (9:25) Barack occasionally tweets but does not often tweet from @BarackObama Twitter handle. (10:40) Can you have someone representing you on social media without disclosing it? We had to make sure so we redid the Finger segment Pinky then "The Thinker" fist is given.  First finger without a finger. Family Matters (not the TV Show) is a Facebook App allows different discussions than friends on Facebook. Did I Do That? We are on LinkedIn Now! Speculated 60% of the books Google has been scanning are copyrighted and did not get permission. 1930's collection of short stories by HG Wells "World Brain", is where the allusion to Google's endeavors comes from. Collection of world's knowledge is something we have to deal with now. Having digital and cloud-based knowledge resource is great but if it's a REPLACEMENT for tangible that is worrisome. 1984 ish implications are the fear. Tangible assets need to be a part of our society as an alternative to "cloud-based" assets.  Cash, books, DVDs, etc... 14 Euros is about 20 American Dollars    

Chic CEO founder Stephanie Burns gives us an insightful interview pertaining to business, entrepreneurship, and male and female dynamics. Introductions and Updates In-Person Interview – Stephanie Burns from Chic-CEO.com Outro Song – "Too Darn Hot" - Mel Tourme (1948) Send questions, comments, suggestions or love to podcast@owningyourown.com Episode 015 Nugs of Knowledge First wine episode in the studio (wine is chic)! (4:20) Stephanie is from Nebraska, went to college in South Dakota because she was awarded a music scholarship...she wanted to be an opera singer. (5:40) Obtained 2 bachelor's degrees (7:40) Randomly, a friend went with her to Chicago but took spring break in San Diego.  Been there ever since. (7:45) Worked with Valley View Casino (7:55) Realized a lot of her friends were asking similar questions so she put 15 of her friends in a room together and asked their needs and the "why" and discovered there was a necessity for a market that was not being served. (8:20) Chic-CEO was a grad school project and the only project that the dean said they would invest in. (10:50) Stephanie is a regular contributor to Forbes.  (12:00) Business women are stereo-typed; being risk adverse, emulating qualities of men or being more fashion or craft oriented (14:40) All questions are answered by Chic-CEO to lower the risk when starting a business. (15:00) 4 Ways of staring a business are on her website.  Some were a SEO decision. (16:20) Although female focused, the site can be used by men. (18:40) There is a tone of the website that makes one feel like they are talking to their best girlfriend. (22:ish) Woman called from Dubai and stated she found in 20 minutes what took 8 months. (25:30) Women can be multi-national corporate CEO's but still be feminine.(26:00) Target demographic is 30-35 yrs female. (26:30) 50,000 in chic-ceo's network!  (27:30) One stop free resource and in layman's terms.  (27:40) Cheryl Edison and chic-ceo (Stephanie) will be launching online courses on the site. (28:10) Chic-CEO will be going through a re-design in tandem with the online courses. Also took about a year to conceptualize and place the website.  (30:00) Attention span is hard after 3 minutes. (32:00) Things essential before going "live" - follow your passion isn't the main focus.  SOLVE A PROBLEM is the first and foremost when starting a business. (35:00) Understand what you are really good at.  (35:56) How Stephanie met Cheryl. (37:00) Not opposed to men, work with men to forward the women. (39:00) All men military - needed women to change the energy (42:30) Approximately 5% of all VC companies are male dominated. (44:00) Bootscrapping (45:00) It's possible to guest write for large scale websites if you just ask and provide great content. (50:00) Last year's South by Southwest Stephanie had a fan that recognized her. (51:00) Life Automation by Entrepreneurs Stephanie is moderating the panel. (51:30) Automate - do not waste decision making capabilities on small things. (52:00) Dave Asprey - Butter Coffee! (52:30) Manesh Sethi - Hack The System (53:00) Event created XX for the women of South By Southwest (54:ish) 3 Day Start - Right place to get started (55:00) Andrew likes entrepreneurial women (especially on Tinder) (57:ish) The official woman of OYO is Sacagawea! (1:00:00)  

Justin Brooke joins the show to discuss interactive VSLs and we pack in a full agenda of other content, including: The Finger – Apple iBeacon: geolocation implementation at live sports events The Toolbox – Asana - Project management and team collaboration tool. Interview with Justin Brooke  - Discussion about Interactive VSL's with entrepreneur and marketer Justin Brooke Outro Song (Alan) – Enemy - Days of the New (1999) Send questions, comments, suggestions or love to podcast@owningyourown.com Episode 014 Nugs of Knowledge We will soon have a glossary (1:05) If you know the answer to Sacajewea's baby holder hit us up #oyoshow (3:00) San Diego Petco Park and Miami Dolphin's stadium is where Qualcomm is powering the technology for the geolocation sports related app iBeacon is first rolled out. (9:05) Buying stuff at the team store is for suckers (14:17) iBeacon integrates with different apps (14:25) Teamwork without email (16:05) All project management tools are the same; it's the input of the users (16:40) Dropbox, Uber, Virginia Tech among others are users of Asana (18:00) Asana has a great mobile application and is free up to 15 users (19:05) Time tracking  (20:00) Justin got started in 2005 but surfaced more in 2007 where he interned with a millionaire. (25:20) Interactive Video Sales Letters from the evolution of direct mail sales letters  (26:20) Customized content, segmentation and automation (27:30) Video Sales Letter vision; based on answer, the presentation changes customized by user interface. (28:30) Industries that benefit most are B2B. (29:45) Justin threw into the ether the idea of making Video Sales Letters...the idea is very new. (31:45) Technology is out there, just have to combine it in a more dynamic way. (33:00) The implications are endless; Hollywood level production to a survey (35:45) Hey World!  This is possible! (38:00)  

Model, Mermaid, Painter, Rapper, Acrobat, Belly Dancer, Stilt Walker… Adelaide Marcus embodies the essence of Owning Your Own, with every facet of her art as an asset to her profession. Introductions and Updates In-Person Interview – Adelaide Marcus Outro Song – "Imagine That" - Rapalaide featuring The Piper (2013) Send questions, comments, suggestions or love to podcast@owningyourown.com Episode 013 Nugs of Knowledge Adelaide came to the studio on a unicycle. (3:00) ArtbyAdelaide.com has all of her skills listed. (4:25) Psychology was her original intention when going to school.  (5:00) She has never had a regular job; she has only done her artwork and craft.  Ties in her psychology background.  (5:20) Adelaide's dad was a big inspiration for her art, he's a successful artist in El Paso Texas. (8:00) Her mom is a dancer. (10:00) She visited Peru and gained true inspiration to actually take her art and make it a tangible way to  (10:30) Belly Dancing is the only routine thing she does weekly; Adelaide teaches belly dancing in Ocean Beach. (12:00) Expression of thoughts and ideas through paintings (13:00) Mermaid entertainment is done with sister and hired for parties in Malibu and various areas for water-themed events. (14:09) Current website features the second iteration. (16:40) Shimmysisters - Adelaide and sister's belly dance company. (19:00) Standard pricing keeps the value of what you do consistent.  Undercutting others devalues what you do. (20:00) The facets are all under the umbrella of ART. (22:30) Personal relations to art through poetry coupled with the painting.  (25:00) GOOD CONTENT is key - Adelaide shares her art with various social networks, media and website. (25:30) Rapalaide - her rap "persona" (26:00) Now getting into "merch" (27:00) "Intentions" has the meanings behind the paintings on her blog. (28:00) 23 Videos on Vimeo. (29:00) Imagine That - Rapalaide Video (30:ish) Her "Characters" are different facets of her art (31:00) Art about Art (34:30) Imagine That - Featuring the Piper (2013)  

Daryl Urbanski is a #1 bestselling author, business coach and entrepreneur who is truly Owning His Own!  We dedicate this entire episode to an knowledge-packed interview with him. Introductions and Updates In-Person Interview – Daryl Urbanski Outro Song – "Go Get It" by T.I. (2012) Send questions, comments, suggestions or love to podcast@owningyourown.com Episode 012 Nugs of Knowledge Daryl is part of a mastermind group Andrew is a part of (3:00) Daryl is a #1 Best Selling author, martial artist and marketer; true renaissance man. (3:25) Marketing on some level is spam. You have to interrupt someone and introduce yourself.  (6:00) Hitchhiking when your 6'4" and a broke martial artist is a relatively safe endeavor (7:30) Earthship.org - Garden and water conserved housing. (8:00) Trained and traveled in Japan (12:00) Seven Seas Consulting - A training that opened the eyes and shook up the norm (14:00) After not getting the job, Daryl wrote an e-card to the hiring manager at Seven Seas for 10 months until he got an audience (15:00) Daryl started a martial arts school in a small niche community but grew within ; local domination (15:50) After making a decision of wanting to go back to Japan, he sold 10k trips to Japan which paid for travel costs (17:09) Here's what I got, here's what it will do for you, here's what it will do next if you want to get involved. (20:40) Manipulation tactics is not the way to go...find people that WANT what you are selling. (21:30) Uncle was a property manager and was a positive influence...like a non-mobster Godfather. (23:00) Hang out with people that are doing what you want to do and how long have you been doing what you have to be doing?  Be around people that will push your competitive edge (25:30) Be good at what you're doing rather than too much of a jack of all trades. (27:00) B2B was a viable option not previously pursued (28:30) Blank Units x Blank Price = 1 Million Dollars (29:40) Target a niche can end up being very lucrative in the bigger picture (31:00) Daryl wrote 3 books on marketing specializing in different interests (32:30) Catch 22 of marketing is selling people what they want, not necessarily what they need (35:00) Japanese for Busy People - Inspiration (36:ish) Took books off paid list and put on free list to find niche and not have to compete to heavily with people that owned the #1 spot in paid (37:30) Walk upstream and out why the people are in the water (39:10) VA's = Virtual Assistants; find those that are high rated if possible. (41:10) Daryl's book hit #1 for Marketing and Sales on Amazon. (42:00) Time management is a big obstacle for many broad thinkers.  If you want to make 300 dollars an hour you can't be doing 10 dollar an hour work (43:40) Don't expect people to change (46:30) Pay what it takes to get an expert to do it (48:30) How would you handle 10,000 "x" (49:00) The whole point of business is to scale, the black box is the fulfillment of what your promise is.  If the results are of value, you need to get as many people as possible through that system...scalability through that black box is CRUCIAL (49:15) GO GET IT!!! (52:30)  

Episode 011 debuts Two Mics, One Cup; the adult segment of OYO that features topics of a mature nature that offer something of value to apply to business and marketing.  This episode also features some of our regular segments, including: Beginning of Time - YouTube's First Viral Video The Finger – Uber's Valentine's Day Sky Writing Campaign The Toolbox – Stereomood.com - Turn your mood into music! Two Mics, One Cup - Sex With Glass Outro Song (Alan) – Run On- Moby (1999) Send questions, comments, suggestions or love to podcast@owningyourown.com Episode 011 Nugs of Knowledge Shot out to Mike and BSqueegee for Stitcherlove.com reviews! (3:50) Kickstarter got hacked; they took 4 days to alert customers. (5:40) Lazy Sunday by the Lonely Island is the first "viral" video in 2005 (7:35) Andrew purchased this video in 2005. (8:00) Lazy Sunday was viewed 5 million times on YouTube before NBC asked them to take it down (9:25) Winnebago Man - Unintentionally hilarious outtake video that went viral (10:40) South Park's "Spirit of Christmas" was also a viral video on VHS. (11:00) Jorma Taconne and Akiva "Kiv" Schaffer are the other members of The Lonely Island group in addition to Andy Samberg (12:50) Uber Sky Option was a featured added for their promotion on the actual app (16:45) #Skysthelimit was the Valentine's Day Uber App hashtag promotion (17:10) Uber gets four thumbs up for tying skywriting and their ride-sharing (19:20) Stereomood.com aggregates blogs rather than scraping YouTube or similar (21:20) Mood often is the most powerful way people resonate with music. (24:00) Stereomood is FREE!  (27:45) Debut of Two Mics, One Cup; explained (29:18) "Ok Glass, Pull Out" (32:00) "Glance" is another version of the app mentioned (33:45) Google Glass specifically blocks "porn apps" but the developer defended it by stating it's not JUST sex-based.  (34:50) POV = Point of View (38:10) Adult industry does not post a lot of data related things (41:20) RSS listeners, check out our button at the top of the page!

Episode 010 debuts Bass Salary, the music segment of OYO that is dedicated to learning how people make a living doing something in the music industry while keeping their balance in life.  This episode interviews musician Kompozart: Introductions and Updates In-Person Interview – Harley "Kompozart" Blumenthal (Musician and Visual Artist) | SoundCloud | Facebook | Twitter Outro Song – "Open Channel" by Kalya Scintilla (2013) Live Studio Session Mix – Exclusively Delivered in Our Free Episode Updates Send questions, comments, suggestions or love to podcast@owningyourown.com Episode 010 Nugs of Knowlede The episode will be dedicated to the first edition of Bass Salary with guest Kompozart (6:09) The name Kompozart came from a drive with his girlfriend when they saw a bumper sticker that said KOMPOZER on the license plate during a trip from Chicago to San Diego (9:15) This happened around the same time he began to produce music and art professionally (10:05) The name is VERY SEO optimized (13:25) Alan and Andrew have a respectful jealousy of him living his musical dream (20:00) He uses an APC40 and MPD24 as his hardware and Ableton Live as his software (22:13) His main teacher is Charlie Hustle (Young Hustle) One of his first pieces of hardware was a Korg KP3 (24:00) He has a wide variety of musical influences: Bob Marley, Kalya Scintilla, Led Zeppelin and Greek music (his ancestry) (26:ish)

Episode 009 is dedicated to an outstanding interview with marketing consultant, teacher and musician Andrew Begin: Introductions and Updates In-Person Interview – Andrew Begin (Marketing Consultant, Teacher and Musician) Live Studio Session Outro Song – "System" by Andrew Begin (2014, recorded live in the Owning Your Own studio) Send questions, comments, suggestions or love to podcast@owningyourown.com Episode 009 Nugs of Knowledge OYO is pronounced "Oh-Yo" (1:00) First In-Studio Guest - Andrew Begin (2:15) Main segments are by-passed to speak with our guest (3:30) Andrew and Andrew met at Mingle Bells, San Diego Ad Club's yearly Christmas event. (4:00) AGBegin has a degree in Marketing from University of Maryland. (6:ish) AGBegin started 7 months ago to Own His Own (7:00) "We have to continually jump off cliffs and build our wings on the way down" - Kurt Vonnegut (paraphrase) (7:37) SEO reaches everything so you can't contain it all; you have to give a client tools to help themselves (8:45) Give clients tools to effectively utilize social media (9:30) AGBegin teaches social media marketing at USD. Someone who "gets it" in the offline sense, has a good sense of what to do online (11:ish) Don't be afraid to click on things (13:00) First step - Dispell myths about social media, SEO and other internet marketing tactics. (14:20) Who are you trying to reach? (15:00) Don't be the guy with a bunch of discounts and have nothing else to say (16:15) How to handle (or how not to handle) Crisis in Social Marketing (17:20) Social Media is a magnifying glass (19:30) Sentiment analysis; great at times but can be misleading so it requires human analysis.  (20:00) Service Design - Hitting all customer or client touch-points.  What is their experience? (25:00) People may pay more for a better client experience Chipotle - Food With Integrity Big challenges with working in an agency environment you don't get to choose who you want to work with. Get clients to work with their best fit too. Getting from San Diego to Guatemala in a Camry is possible, but we may need to some things to the car to make the trip better and more efficient; you don't necessarily need a new car. (31:33) Work with great people with integrity; believe in what you (and they) are doing (32:00) Access to a stable of like-minds is ideal (for us anyway) (33:50) Owning Your Own is scary but worth it. Link minded people validate your "existence"; who you are and what you're doing. Career and life intertwine; getting personal and professional aligned is key. What does Andrew Begin HAVE to do? Andrew Begin's dog is a Malawa-Husky mix. Music is a passion for all us. Shot out to Brad Wray - Andrew Begin's musical influence. AGBegin Plays a great song written by himself (he thinks is called "System"). Special thanks for AGBegin for dropping marketing, business, music and life knowledge with us in studio!