Summary: Episode 009 is dedicated to an outstanding interview with marketing consultant, teacher and musician Andrew Begin: Introductions and Updates In-Person Interview – Andrew Begin (Marketing Consultant, Teacher and Musician) Live Studio Session Outro Song – "System" by Andrew Begin (2014, recorded live in the Owning Your Own studio) Send questions, comments, suggestions or love to podcast@owningyourown.com Episode 009 Nugs of Knowledge OYO is pronounced "Oh-Yo" (1:00) First In-Studio Guest - Andrew Begin (2:15) Main segments are by-passed to speak with our guest (3:30) Andrew and Andrew met at Mingle Bells, San Diego Ad Club's yearly Christmas event. (4:00) AGBegin has a degree in Marketing from University of Maryland. (6:ish) AGBegin started 7 months ago to Own His Own (7:00) "We have to continually jump off cliffs and build our wings on the way down" - Kurt Vonnegut (paraphrase) (7:37) SEO reaches everything so you can't contain it all; you have to give a client tools to help themselves (8:45) Give clients tools to effectively utilize social media (9:30) AGBegin teaches social media marketing at USD. Someone who "gets it" in the offline sense, has a good sense of what to do online (11:ish) Don't be afraid to click on things (13:00) First step - Dispell myths about social media, SEO and other internet marketing tactics. (14:20) Who are you trying to reach? (15:00) Don't be the guy with a bunch of discounts and have nothing else to say (16:15) How to handle (or how not to handle) Crisis in Social Marketing (17:20) Social Media is a magnifying glass (19:30) Sentiment analysis; great at times but can be misleading so it requires human analysis. (20:00) Service Design - Hitting all customer or client touch-points. What is their experience? (25:00) People may pay more for a better client experience Chipotle - Food With Integrity Big challenges with working in an agency environment you don't get to choose who you want to work with. Get clients to work with their best fit too. Getting from San Diego to Guatemala in a Camry is possible, but we may need to some things to the car to make the trip better and more efficient; you don't necessarily need a new car. (31:33) Work with great people with integrity; believe in what you (and they) are doing (32:00) Access to a stable of like-minds is ideal (for us anyway) (33:50) Owning Your Own is scary but worth it. Link minded people validate your "existence"; who you are and what you're doing. Career and life intertwine; getting personal and professional aligned is key. What does Andrew Begin HAVE to do? Andrew Begin's dog is a Malawa-Husky mix. Music is a passion for all us. Shot out to Brad Wray - Andrew Begin's musical influence. AGBegin Plays a great song written by himself (he thinks is called "System"). Special thanks for AGBegin for dropping marketing, business, music and life knowledge with us in studio!
