018: Detect When Your Emails are Opened, SEO Video Games and American Idol Loves Google

Summary: Google and American Idol start a loving relationship on Episode 018 of Owning Your Own, which also features: Beginning of Time - Twitter Age Verification The Finger – Donkey Cutts and Madoogle The Toolbox – Streak - Discover when someone opens your email Open Up And Say AAAA - Google and American Idol Are Flirting Outro Song (Alan) – Unstoppable by One Never Ends Send questions, comments, suggestions or love to podcast@owningyourown.com Episode 018 Nugs of Knowledge It's officially "On" (4:40) Asking if you're 21 or over is not a legal requirement.(5:40) Alan had to verify he was old enough to view a brewery's Twitter account (and follow them) (6:15) Twitter does not require age to join, Facebook does. (7:20) Andrew and Alan say "Interesting" simultaneously (9:30). Madoogle is a parody of Angry Birds.  Donkey Cutts is a parody Donkey Kong (featuring Google Man Matt Cutts) (12:00) The Madoogle features Matt Cutts, Lisa Barone, Barry Schwartz, and Rand Fishkinput together by Kettle Whistle.(12:40) Someone has patented the "twig" as a dog toy. (14:50) Banana Tag lets you know if someone has read an email; the app Streak does it on a deeper level with built in CRM management (15:30) Streak is free while in Beta. (17ish) Outreach is a huge part of SEO and Email marketing lead nurturing. (18:00) Expect people to know when you have read the email message or not (18:30) Andrew never expected to discuss American Idol on the show (22:30) Fox partnered with Google SEARCH to have the ability to vote within the SERPs (23:00) Google wants as few steps as possible for a user to find answers. (25:20) Theory - People who are watching the show that do not have a G account, are encouraged to join Google. (26:10) Could this open the flood gates for other brands? (29:00) One Never Ends (O.N.E.) is Alan's producer persona.