Owning Your Own

On Episode 008 the tables are turned as WE get interviewed by Barbara Beach, also: The Finger – ClientsFromHell.net The Toolbox – SEMRush Interviewed By Barbara Beach – Andrew and Alan on the other side of the microphones interviewed by Barbara Beach of NMX Radio and Radioactive Broadcasting Outro Song (Alan) – Threw It On The Ground - The Lonely Island (2009) Send questions, comments, suggestions or love to podcast@owningyourown.com Episode 008 Nugs of Knowledge Explanation of our Banter in the beginning of the show (2:40) #plainproblems has 3 Tweets (3:15)  Google set to launch a content recommendation system in the near future (4:49) Klout is going to be acquired for 100 Million (7:37) The Klout Chrome plugin can show you Klout score next to the feed in Twitter. (8:20) "Appsolutely" (9:20) Dumb Starbucks was shut down due to health code violations (10:06) "Make It Pop" or "Make It Sexy" are words designers are not a fan of. (12:30ish) Jim'll Paint It may be mentioned in the future! (14:30) If you want a bad way to code use Microsoft Word to do it. (15:00) We review bearrepublic.com with SEMRush (16:30) CPC is Cost Per Click - a term used in Paid search and paid social. (18ish) Number of domains and number of links is different.  One domain may have several links pointing to you.  Not necessarily a good thing (20:30ish) "Outreach gold" - evaluation of the backlinks of your competition (21:15) Important take away from reviewing data is not the complete accuracy but the trends in traffic, ranking, volume, etc. (24:00) Radioactivebroadcasting.net is Barbara's website.  Visit them for extremely interesting interviews and content. (25:00) Andrew and Alan discuss the origins of how we met and our podcasting endeavors previous and current (27:45) Is this our day job? (29:49) It's important to have a blog or multimedia platform for ANY business (29:54) The studio setup for Owning Your Own explained (32:00) Barbara also has a man-cave like studio (35:00) TIP:  Buy your music gear used if possible (36ish) Audio TIP:  Condenser mics are best for vocals (37ish) Barbara is the Diva of used equipment (39:ish) Domains are a great way to add a lift rather than a long URL (42:00) Don't over solicit but don't be afraid to ask for them (43:00) Miro, Double Twist, and RSS are other methods of syndicating the content (44:ish) Content and pacing are key (48:ish) Special Thank you to Barbara Beach!!!  

Episode 007 features the first OYO appearance of Not-A-Lawyer Matt and features: The Beginning of Time – The History of Bitcoin Website The Finger – Dumb Starbucks The Toolbox – BulletproofOnline.com Not Legal Advice with Not-A-Lawyer Matt – Age Gating, James Dean Estate Sues Twitter and Dumb Starbucks Outro Song (Alan) – 1976 by RJD2 (2004) Send questions, comments, suggestions or love to podcast@owningyourown.com Episode 007 Nugs of Knowledge 007 means obligatory Bond references (0:40) 1000 shows of OYO = Y2K (1:28) Bitcoin started trading around $200 and peaked around $1000 (6:26) People who mined Bitcoin years ago have found hard drives and computers with valid coin worth tons of money (6:55) Crypto-currency is here to stay––it's history unfolding before our eyes (7:15) Bitcoin does not have any centralization (8:04) Dumb Starbucks ripped off everything from a real Starbucks: cup sizes, coffees, branding, colors, logos and everything (11:40) Weird Al is a master of parody (13:00) Parodical is an awesome word (13:20) Let us know if you go to Dumb Starbucks by sending a message or using #OYOShow (15:33) BulletproofOnline.com is an excellent proofing agency to make sure your writing is perfect down to the period (17:00) They will even suggest ways to improve writing and structure (18:05) Not-a-Lawyer Matt is a law student and Andrew's brother who will join the show occasionally to provide insights on legal topics.  He will never provide legal advice (21:21) Matt loves web, business, tech and all of the ways they impact the legal environment (22:58) It is not the law to have an age question on alcohol sites! (24:00) Why would they do this? To appear as if they are making a concerted effort to be safe and in compliance.  Keeps the FTC off their back (25:10) How does this apply to social media content?  Is Coors responsible for young people interacting with their content? (26:00) Facebook has its own policies to self-regulate (26:36) There is a "70 percent target" that considers the majority of people viewing an ad to sure most are over 21 (27:20) Tobacco and firearms are different; cigarette ads are not on TV; more regulation (28:00) Tobacco was less proactive in general than the alcohol industry (28:40) Hard to be underage anywhere and get a gun (29:20) Firearm usage by minors is not illegal (29:30) There are pink guns! (29:40) @JameDean Twitter account is owned by not James Dean, the people that own his rights are suing Twitter to take it down (32:00) James Dean could not be tweeting right now (he is dead), so there is not a strong case against taking the account down (36:00) This is not causing confusion for the general public (36:46) Dumb Starbucks is basically screwed and it's a matter of time until they are shut down (38:00) What is the process of getting sued by Starbucks? (39:50) Dumb Starbucks will get screwed most likely have to pay Starbucks lots of money (42:18) Hit Matt up at @MattGermer on Twitter and submit legal topics and article your find! (42:40) RJD2 is gets mad respect, and the outro song is the ringtone Matt has for Andrew

Episode 006 highlights a tech company that accepts barters for its products and covers the following: The Beginning of Time –  A Year in Stitcher Stats The Finger – #SochiProblems The Toolbox – Infogr.am Open Up AAAA – Bartering for Goods With Nomad Outro Song (Alan) – Another Brick in the Wall (Part II) by Pink Floyd (Waters) - 7:08 - Earls Court, London on 21st of October, 1994 (Live version) Lead vocals: David Gilmour and Guy Pratt Send questions, comments, suggestions or love to podcast@owningyourown.com Episode 006 Nugs of Knowledge #PlainProblems is different than #PlaneProblems (0:00) John Lee Dumas is insane in a great way (1:00) A year of Stitcher listening and publishing stats infographic can be found here (5:00) #SochiProblems is the hashtag gather all of the issues with this year's Winter Olympics (10:00) US bobsledder Johnny Quick ended up trapped in a bathroom (10:45) His exit looked a lot like the Kool-Aid Man (12:ish) The opening rings had a major issue (13:00) Thanks to Jon Henshaw, the co-founder of Raven Tools, for supporting us on Twitter (16:00) Visualizing data should always start with a simple Excel sheet or spreadsheet (17:50) We want to be among the first to know when Infogr.am has their video graphic creator available! (23:08) Nomad accepts barters for their tech products (23:37) All things have relative value, let the market deal with anything that has value (24:54) They have already exchanged products for coffee, beer and veggies! (26:08) Andrew's first job was flipping a "Christmas Tree Lot" sign on corner of a major intersection in his hometown (30:03) The CD "Pulse" had blinking light on it... (33:00)

Episode 005 completes the first week of episodes and covers the following: The Beginning of Time – Most Important Moments of Internet History (5 Years Ago) The Finger – Hackers Hijack Users And Make Them Bitcoin Miners The Toolbox – Raven Tools (SEO + Social + Content + PPC) Open Up And Say AAAA – Interactive Video Sales Letters Outro Song (Alan) – Peroxide by Flykkiller (2007) Send questions, comments, suggestions or love to podcast@owningyourown.com Are Interactive Sales Videos The Webinar Killer? http://t.co/XhAXo3gJQf Smart idea via @justinbrooke — Raven Tools (@RavenTools) February 7, 2014   Episode 005 Nugs of Knowledge Synchronicity is a theme this episode (1:55) Stitcher is in the house! (4:20) Stitcherlove.com is the way to support the show.  Give us a review! (8:15) OYOFan.com to sign up for listener updates (10:00) Part of the official list of universities Facebook first opened at. (11:05) Facebook opened at USC and UC Santa Barbara - Alan and Andrew's alma maters respectively (12:05) By the way what you're reading is called "Nugs of Knowledge" (12:44) ARPANET was founded in 1966 basically the beginnings of the internet.  1 Million dollars in funding (13:54) .com is "administrative entities.(15:21) Speakeasy of geeks = Geekeasy (15:54) How do you say GIF? (16:22) 1990 brought forth "www". (17:00) Finger to our selves; we forgot to actually give a finger last episode.  Thumbs down (18:50) Srini Rao has another great podcast (21:10) High level view of what Bitcoin is (21:55) There's a politician that accepts Bitcoin donations. (24:25) First Middle Finger on the show (27:00) Raven Tools combines monitoring for SEO, Social Media, PPC and Content Marketing (28:00) This episode's meat segment was inspired by a series of Tweets by various awesome people. (38:ish) "Choose your own adventure" on videos! (41:20) We did not do a coin toss in the beginning hahaha (46:20)    

Episode 004 answers the first question from a listener, discusses Google's move to cutoff some link networks, and introduces Traffic Travis to The Toolbox. The Beginning of Time – Ours and Others' First Facebook Posts The Finger – Google Crushes Another Link Network (Buzzea) The Toolbox – Traffic Travis (SEO Research Tool) AAAA – Answering Our First Listener Question About Social Media Outro Song (Andrew) – Summertime (Doin' Time) by Sublime (1997) Send questions, comments, suggestions or love to podcast@owningyourown.com Today we're taking action on a French link network that violates our quality guidelines (Buzzea). — Matt Cutts (@mattcutts) January 29, 2014 Episode 005 Nugs of Knowledge The Sacagawea coin is the official coin of OYO (2:08) Microsoft has a new CEO named Satya Nadella (5:45) Gates will do more mind blowing charity work - most likely (6:00) Gates does not have a Scrooge McDuck vault of money (6:48) Microsoft invested $15 million in Foursquare (7:15) MySpace (that is all) Facebook used to be "THEFacebook" (10:39) Andrew may share some of his LiveJournal blogs (12:20) Matt Cutts (Google man) answered one of Alan's questions in a Q&A Webinar. (15:23) What is a link network? (16:11) Traffic Travis provides ranking for free as well as several other useful SEO features (including competitive analysis and backlink finder) (22:23) Estimated that 80% of people don't go to the 2nd page of search results. (24:50) We are in SoCal (27:00) Top 3 Social Networks for local service based businesses according to OYO (29:21) Don't search "Los Angeles Lactose Tips" if you can help it (33:39) Alan has a friend that was cured from lactose intolerance (35:09) Owning Your Own is on Stitcher!  (37ish) StitcherLove.com is the easy way to leave a review for OYO! (37ish)

Episode 003 introduces the first edition of the beer-themed segment "Simultaneous Clink" and gives props to a woman who quits her job on live TV. The Beginning of Time – Facebook Turns 10 Years Old The Finger – Gwen Quits Her Job on GoDaddy Super Bowl Commercial The Toolbox – BuzzSumo.com (Content and Influencer Research Tool) Simultaneous Clink – Taking a Look at the Bear Republic Website, Makers of Racer 5 IPA Outro Song (Alan) – Welcome to the Jungle by Guns N' Roses (1987) Send questions, comments, suggestions or love to podcast@owningyourown.com Episode 003 Nugs of Knowledge Episode brought to you by Bear Republic's Racer 5 (3:58) We have OYOLove.com as a reminder.  Show the Love..(5:20) Facebook turns 10 years old. (6:14) Facebook started in Mark Zuckerberg's dorm room (6:25) Facebook originally was only for schools and the UC System was the first school system allowed to use it outside of Stanford. (6:47) Andrew joined Facebook 2004 (7:28) People used to use Facebook for classes (8:01) I Joined Facebook (insert date) #OYOShow on Twitter to let us know when you first joined Facebook (8:38) Andrew and Alan are the Fire and Ice (12:17) Get 30% of Hosting by going to x.co/oyoshow - Godaddy Sponsorship! (12:26) Gwen, the winner from the Godaddy commercial was a U.S. coast guard member (14:02) Puppetsbygwen.com - Thumbs Up to the woman Owning Her Own! (15:46) Buzz Sumo came up in research related to influencer outreach.  (19:33) Google + Shares, Facebook Likes, LinkedIn Shares, Twitter Shares,  are metrics associated with Buzzsumo's article ranking system. (20:45) Superbowl search #1 - Puppy Love commercial by Budweiser got 92 G+ shares but 150K Facebook likes (22:23) Renee Fleming's operatic rendition of the national anthem was #2 with 3291 G+ shares, 100K Facebook Likes.  Interesting switch of distribution.  (23:00) "Owning Your Own" search in Buzz Sumo had #1 being 6 Music apps to help you be a DJ. (24:51) A couple of Buzz Sumo's strategic uses by Alan (25:55) It's free "Whilst" in beta (27:32) Bear Republic's Racer 5 Stats: brews in Healdsberg, 7% ABV, IPA, IBU 75 (30:12) Suaree is "party" (32:05) Bearrepublic.com's website analysis (33:35) Untappd - Beer meets Foursquare (37:20) Email Podcast@owningyourown.com Welcome To The Jungle by Guns N' Roses - Alan's favorite song of early high school days, first heard by video recorded on a VCR. (42:00)

Episode 002 keeps the fun rolling with the main segment featuring an interview with a world champion flair bartender live from the floor of a Las Vegas casino. The Finger – Paper, The Standalone App from Facebook The Toolbox – IFTTT.com (Connect Your Favorite Websites and Apps) Live Interviews – from the casino floor of The Quad at The New Media Expo and Podcast Awards 2013 Bonus Content – Three additional interviews from the casino floor are available exclusively to those who have signed up for our email updates Outro Song (Alan) – Holdin On (feat. Freddie Gibbs) - Flume (Deluxe Edition) Send questions, comments, suggestions or love to podcast@owningyourown.com Episode 002 Nugs of Knowledge Facebook's Paper app is going to be huge and something we will be discussing for years to come (8:47) Facebook Messenger app is the first example of their new model (9:50) IFTTT.com taps into existing API's in order to create "if this, then that" statements that help automate and create cool new functionalities across platforms (16:02) You can see examples of ways to use IFTTT "recipes" here IFTTT can only be used with the applications they support (19:33) Phillips HUE lighting can tie be used by IFTTT (20:30) Learn more about The Quad Hotel in Las Vegas where Andrew and Alan stayed Watch a video of interview guest and flair bartender Matt Maze competing live at the 2007 Pourwars Sign up for email updates to access the UNCENSORED BONUS INTERVIEWS that didn't make the show      

Episode 001 explains where OYO came from, introduces an amazing brainstorming tool, and explains how Google's latest updates will affect guest blogging in 2014. Beginning of Time – Where Did Owning Your Own Come From? The Finger – B.J. Novak Releases Latest Book on Instagram The Toolbox – Popplet (Our Favorite Brainstorming Tool) Search Results May Vary – The Future of Guest Posting for SEO Outro Song (Andrew) – GT40 by Lindsay Lowend Send questions, comments, suggestions or love to podcast@owningyourown.com Episode 001 Nugs of Knowledge Andrew and Alan used to work together in an agency where they started a podcast and created 115 episodes (10:10) Using pictures of text is not SEO friendly (13:02) Popplet can be used to connect ideas, build mindmaps and more (17:58) Using a tool like Popplet activates the same parts of the brain as a whiteboard or pacing (20:19) Popplet can be used to build: sitemaps, functional flows, ideas, decision trees, etc. Popplet includes 5 free "popples" to get started (21:44) Send questions to Andrew and Alan at podcast@owningyourown.com Matt Cutts is the head of Google web spam (29:ish) Alan is referencing the SEO article here Google cannot decipher between a guest blog and a normal blog post (31:ish) Google can detect spun content or poor grammar (31:ish) SEO and Google are in a perverted tango (31:08) Be NATURAL when you guest blog, do not do it solely to build links (36:01) Give authority to outside sites (37:19) Do NOT post the same article on multiple sites (37:28) Link to your Google+ profile and implement Google Authorship (38:11) Don't post guest blogs under a pseudonym (38:48) To leave a review, visit OYOLove.com and write anything positive! (40:01) If you are looking for an iTunes alternative, use Stitcher on desktop or mobile and leave OYO a review! (40:15)