The Brand You Podcast with Mike Kim

Personal Branding, Marketing Copywriting, Consulting, Business, Coaching

In today's episode, I open up about some of the doubts and fears I have heading into 2015. I also share some of the victories from this past year, and some personal updates regarding my job and career. Episode Resource: In this episode, I mention Michael Hyatt's Best Year Ever goal-setting course. I was skeptical to take this course, but a mastermind group I'm a part of wanted to go through it together, so I caved. It had a much stronger effect than I anticipated. The course gave me a framework to review my year, identify my fears, and determine my preferred future for 2015. Thank you for allowing me to be a part of your journey each week on the Brand You Podcast. Here's to an amazing 2015!

Personal Branding, Marketing Copywriting, Consulting, Business, Coaching

I'm not a designer ... in fact, I'm pretty clueless when it comes to Photoshop, InDesign, or any other fancy design tools. Good news is that I know someone who does. Jason Clement (Twitter @JasonJClement) is a bona fide graphic and web designer and president of Red Letter Design, a marketing and design firm based in the 1000 Islands region of New York. Jason's clients include Cold Stone Creamery, Cici's Pizza, hundreds of small business and personal brands, including popular marketing guru Ray Edwards and ... yours truly! Yep, Jason designed my brand, blog, and podcast art. Today we chat about some design basics, including layouts, fonts, and how to start a design from scratch. We also talk about some of his more recent work, including doing custom web design work on Michael Hyatt's popular Get Noticed! WordPress theme. Do you need help with your copywriting or web design? Jason and I have partnered together on over 30 projects to date. Give us a shout via email at mike [at] mikekim [dot] tv or just head over to redletterdesign.com. This Episode's PDF Download: To catch a glimpse of some of the fonts, layouts, and other design elements Jason and I discussed in today's episode, click the button below. Would you review this show? I would consider it a great honor if you would leave a written review on iTunes. It's one of the best way for word to get out about this podcast. I read every single comment ... leave any review you want, as long as it's honest. Thank you!

Personal Branding, Marketing Copywriting, Consulting, Business, Coaching

In today’s episode I cover the most important tactic in closing sales. Unfortunately, not many people do this, and it's to their detriment! I actually think you'll be surprised at what it is. Find out by listening to the episode. A Quick Preview of the Podcast: The one simple thing you need to do to increase your sales conversion rate ... especially if you are a freelancer. A real-life example of how I applied this principle in a recent product sale. Details on next week's episode of the Brand You Podcast. Download Screenshots On How To I Used This Tactic on A Webinar: I strongly suggest you download this episode's resource guide. It will help you visualize how to apply this tactic.   Would you review this show? I would consider it a great honor if you would leave a written review on iTunes. It's one of the best way for word to get out about this podcast. I read every single comment ... leave any review you want, as long as it's honest. Thank you!

Personal Branding, Marketing Copywriting, Consulting, Business, Coaching

In today's episode I cover 4 basic pricing models for your personal brand because let's face it -- if you don't have a pricing model, you won't profit! A Quick Preview of the Podcast: 4 pricing models every personal brand should know about. My personal favorite pricing model, which rewards you for getting better at what you do. The all important "bonus sandwich" and how it reduces buyer resistance. Episode Resources: The Consulting Bible by Alan Weiss Value-Based Fees by Alan Weiss   Would you review this show? I would consider it a great honor if you would leave a written review on iTunes. It's one of the best way for word to get out about this podcast. I read every single comment ... leave any review you want, as long as it's honest. Thank you!

Personal Branding, Marketing Copywriting, Consulting, Business, Coaching

This week I share a quick episode on what rebranding has done for me and how it has impacted my profits. This can all be traced back to a decision to "niche down" and focus on my ideal client. A Quick Preview of the Podcast: How rebranding really helped take my business to the next level. Two easy steps towards rebranding to increase profits. How niching down has made content creation infinitely easier.   Would you review this show? I would consider it a great honor if you would leave a written review on iTunes. It's one of the best way for word to get out about this podcast. I read every single comment ... leave any review you want, as long as it's honest. Thank you!

Personal Branding, Marketing Copywriting, Consulting, Business, Coaching

Personal Branding, Marketing Copywriting, Consulting, Business, Coaching

Personal Branding, Marketing Copywriting, Consulting, Business, Coaching

Personal Branding, Marketing Copywriting, Consulting, Business, Coaching

Personal Branding, Marketing Copywriting, Consulting, Business, Coaching