The Brand You Podcast with Mike Kim

I am fresh off my trip to Ray Edwards' Permission to Prosper conference held in San Diego, CA. I was challenged, stretched, and encouraged ... and I've got a few things I learned there to share with you today. A Quick Preview of the Podcast: 3 Unforgettable acronyms vital to your success, as taught by Ray and Kary Oberbrunner An update on somer personal "wins" I experienced there Some other fine folks you should check out that may help you in your personal brand journey People mentioned in this episode: Ray Edwards Kary Oberbrunner Jody Maberry, host of the Creating Disney Magic Podcast Ann Vertel, Ph.D. and coach to female entpreneurs and business owners Kirk Bowman of the Art of Value podcast (one of my recent favorites) Dennis McIntee, speaker and founder of Leadership Process Would you review this show? I would consider it a great honor if you would leave a written review on iTunes. It's one of the best way for word to get out about this podcast. I read every single comment ... leave any review you want, as long as it's honest. Thank you!

Personal Branding, Marketing Copywriting, Consulting, Business, Coaching

Cliff Ravenscraft left a successful career in insurance to make a living doing what he loves: podcasting. Cliff is now known as the "Podcast Answerman" and runs a successful personal brand business, but it wasn't an easy journey. In this interview, Cliff shares some great lessons for anyone looking to venture out and make a living doing what they love. A Quick Preview of the Podcast: A real, vulnerable look at how long it took for Cliff to make the transition to his dream job Some of the most important practices Cliff implemented to increase his chances of success How you can start podcasting through Cliff's course, Podcasting A to Z Podcasting A to Z Thinking of starting a podcast? I took Cliff's Podcasting A to Z course. If you register for the course, be sure to use the code "MikeKim" for a $500.00 discount! Want more info on the course? Check out my review: In-Depth Review: Podcast Answer Man Cliff Ravenscraft’s Podcasting A to Z Course. Would you review this show? I would consider it a great honor if you would leave a written review on iTunes. It's one of the best way for word to get out about this podcast. I read every single comment ... leave any review you want, as long as it's honest. Thank you!

Personal Branding, Marketing Copywriting, Consulting, Business, Coaching

We all know the importance of an elevator pitch. But what about the questions that follow? Here are 7 questions every personal brand must absolutely nail. Prepare your answers, practice your response, and you'll see your business grow. A Quick Preview of the Podcast: The 7 questions every personal brand must absolutely nail Some of my own answers to these very questions A small update on other projects I'm working on, including co-hosting CreativeCast with my friend Christopher Hopper Get the 7 Questions Checklist: I strongly suggest you download this episode's resource guide and use it to build your framework of responses to these 7 important questions. Would you review this show? I would consider it a great honor if you would leave a written review on iTunes. It's one of the best way for word to get out about this podcast. I read every single comment ... leave any review you want, as long as it's honest. Thank you!

Personal Branding, Marketing Copywriting, Consulting, Business, Coaching

This episode was inspired by a question left by Dayo Samuel from Audacity to Lead on rebranding. Rebranding can be tricky business, especially for personal brands because it's a pretty labor-intensive process. A Quick Preview of the Podcast: The four reasons you should consider rebranding The one reason you should NOT rebrand A bit of my backstory on why I rebranded my podcast and redesigned my blog And much, much more Thanks for the reviews! Ryan Gray of Medical School HQ Steve Sponseller, business strategist Woodly Zacek Irfan Abdul   Would you review this show? I would consider it a great honor if you would leave a written review on iTunes. It's one of the best way for word to get out about this podcast. I read every single comment ... leave any review you want, as long as it's honest. Thank you!

Personal Branding, Marketing Copywriting, Consulting, Business, Coaching

Pastors are natural content creators. Each week they spend long hours crafting messages and teaching series. Unfortunately, too much of their content is "one-and-done", only to be heard by a live audience that day and just a handful of folks that listen to the recording. Today I interview Dave Shrein, a marketing consultant for churches and non-profits on how pastors can more effectively leverage technology and marketing to increase their impact.   A Quick Preview of the Podcast: The difference between internal and external marketing How much pastors should "be the brand" in relation to their church How pastors can more effectively leverage all their hard work to reach more people And much, much more Connect with Dave Shrein: Check out Dave's blog, Permission To Lead Connect with Dave on Twitter: @DaveShrein Check out Dave's media company, Shrein Media   Would you review this show? I would consider it a great honor if you would leave a written review on iTunes. It's one of the best way for word to get out about this podcast. I read every single comment ... leave any review you want, as long as it's honest. Thank you!

Personal Branding, Marketing Copywriting, Consulting, Business, Coaching

Dilemma: you've got a few people willing to pay you ... but it's not very much money. You need to grow your experience and portfolio, but don't want to devalue your services. I've got the perfect answer in today's (short) episode: How To Establish Your Value (While Taking Lower Paying Clients) A Quick Preview of the Podcast: You'll learn how I'm changing my blogging strategy over the next few months. I'll also show you how I use a simple document you would NEVER expect in order to establish my value while still taking lower-paying clients. Travel Plans: I will attend Ray Edwards' Permission To Prosper event in San Diego, Feb. 20-22, 2015. If you plan to attend, let me know so we can connect there! Get my invoice template: I strongly suggest you download this episode's resource guide. It will show you how I turn this document into a marketing tool. Would you review this show? I would consider it a great honor if you would leave a written review on iTunes. It's one of the best way for word to get out about this podcast. I read every single comment ... leave any review you want, as long as it's honest. Thank you!

Personal Branding, Marketing Copywriting, Consulting, Business, Coaching

How do you land your first clients? What do you do if you haven't yet "established authority" ... but need to get some paying work? In today's episode I cover my initial client acquisition strategies.   A Quick Preview of the Podcast: These are the strategies I used to land my very first clients. From there, my client acquisition snowballed. I talk about the Google principle, what I did to "cold contact" potential leads, and share the one thing you need to BE in order for others to send you referral clients. I also share how I got on the radar of bigger influencers in my field ... and ended up speaking at conferences, getting writing opportunities, and more. Special thanks to Jon Harrison from the Classically Trained leadership blog for leaving a review this week! Other folks mentioned in today's episode: Jared Easley from the Podcast Movement conference Ray Edwards, one of my mentors and favorite podcasters John Kramp from the Riverstone Group, my favorite leadership blog   Would you review this show? I would consider it a great honor if you would leave a written review on iTunes. It's one of the best way for word to get out about this podcast. I read every single comment ... leave any review you want, as long as it's honest. Thank you!

Personal Branding, Marketing Copywriting, Consulting, Business, Coaching

For this first episode of 2015, I cover how to get client testimonials. Testimonials allow you to give future clients the gift of going second.   A Quick Preview of the Podcast: I've used this form for the past two years, and it has been an absolute gamechanger for my business. Sure, setting up a client testimonial form seems mundane, but it is vital to removing objections to clients hiring from you. If you are a freelancer, coach, consultant, or in any sort of business that is highly personal and expensive, this resource is a MUST. I also cover when you should ask your clients for testimonials (it's not what you think). Also, visit my Testimonials Page to see how I've implemented these forms onto my website. Get my client testimonial form: I strongly suggest you download this episode's resource guide. It will save you hours.   Would you review this show? I would consider it a great honor if you would leave a written review on iTunes. It's one of the best way for word to get out about this podcast. I read every single comment ... leave any review you want, as long as it's honest. Thank you!