The Brand You Podcast with Mike Kim

Personal Branding, Marketing Copywriting, Consulting, Business, Coaching

Do you have a product to sell? This episode gives you a behind-the-scenes look at a recent product I sold. I learned some pretty interesting things -- and I'm hoping these lessons will serve as actionable items for you to consider in your own product sales. A Quick Preview of the Podcast: five takeaways you can implement into your own products sales the interesting thing I discovered about my email list and who actually purchased my product the rationale behind my price points, value, and more Featured In This Episode: Rebecca Livermore from Professional Content Creation Dennis McIntee from Leadership Process Gumroad, which I used to sell my product Would you review this show? I would consider it a great honor if you would leave a written review on iTunes. It's one of the best way for word to get out about this podcast. I read every single comment ... leave any review you want, as long as it's honest. Thank you!

Personal Branding, Marketing Copywriting, Consulting, Business, Coaching

Many people view email marketing as a "necessary evil" but it's actually one of my favorite things in all of marketing (I'm weird, I know). Regardless of how you feel about email marketing, one cliche rings true: "the money is in the list." In this episode, I share two simple ways to improve your email open rates (hint: both have to do with the "headline" of your email). A Quick Preview of the Podcast: two ways to improve your email marketing in under five minutes several samples of headlines I've used as a copywriter the open rates of my email marketing (and how many people I have on my list) Featured Resource: Check out my brand new resource, 49 Email Subject Headlines: A Copywriter's "Cheat Sheet" To Marketing Emails That Get Opened. These are actual headlines I've written that have worked wonders for email marketing -- both my own business and my clients. Get it free today. Would you review this show? I would consider it a great honor if you would leave a written review on iTunes. It's one of the best way for word to get out about this podcast. I read every single comment ... leave any review you want, as long as it's honest. Thank you!

Personal Branding, Marketing Copywriting, Consulting, Business, Coaching

In this episode, I take you behind-the-scenes of my latest blog design. Several months ago I rolled out a new, more modern look. Some of these changes are helping me grow my email list and readership, and most are fairly simple to do. A Quick Preview of the Podcast: 3 simple tweaks I made that have allowed me to gain readers 4 tweaks I want to do in the future Screenshots: The Right-Aligned photo (and no date): The "Liked this post?" related articles: Resources mentioned in today's episode: Canva - a web-based graphic design tool Unsplash - for free, non-stock looking stock photos Jason Clement of Red Letter Design - my web designer Kathleen Ann Thompson - Finding Your Groove podcast Would you review this show? I would consider it a great honor if you would leave a written review on iTunes. It's one of the best way for word to get out about this podcast. I read every single comment ... leave any review you want, as long as it's honest. Thank you!

Personal Branding, Marketing Copywriting, Consulting, Business, Coaching

Today's episode was created in response to a question I received: "How can I rebuild my personal brand/credibility in the community when someone in the community has lied about my character?" At some point, all of us will face negative press or even a public relations crisis in our business. Following these 3 steps will help you weather the storm. A Quick Preview of the Podcast: 3 steps in dealing with a PR crisis One vital tactic when crafting your response to a PR crisis Some personal and professional updates, including an upcoming course Mentioned in today's episode: Christopher Hopper and Creativecast, a podcast dedicated to artists and creatives Creative Results Management and Keith Webb, coach and coach trainer Would you review this show? I would consider it a great honor if you would leave a written review on iTunes. It's one of the best way for word to get out about this podcast. I read every single comment ... leave any review you want, as long as it's honest. Thank you!

Personal Branding, Marketing Copywriting, Consulting, Business, Coaching

You can't build a brand all by yourself. Eventually, you'll need to outsource work or even bring on a business partner. But what should you look for? I share a few personal preferences I look for in partners, as well as some examples when things haven't gone as I wished they had. A Quick Preview of the Podcast: My mantra for deciding how to bring on partners 5 simple things I look for in hiring freelancers and bringing on partners A personal example of a hire ... gone wrong. Would you review this show? I would consider it a great honor if you would leave a written review on iTunes. It's one of the best way for word to get out about this podcast. I read every single comment ... leave any review you want, as long as it's honest. Thank you!

Personal Branding, Marketing Copywriting, Consulting, Business, Coaching

In this episode, I interview certified life coach Charlie Vensel on how to utilize coaching principles to gain clarity in our personal and professional lives. If you're unfamiliar with "coaching" (or think it's a scam) this is an episode you won't want to miss. A Quick Preview of the Podcast: The difference between coaching vs. consulting or counseling Why you can still move forward, while rowing backwards The power of relational leadership vs. positional leadership, and why that works for building your brand and much, much more One of the best resources I've found online: Charlie's "3-Step Clarity Continuum Timeline" is honestly one of the most useful, valuable tools I've found online -- and it's absolutely free. Just click here to get it.put this powerful resource to work. Want to connect with Charlie? Reach him here: Web:  charlievensel.com Twitter:  @chasvensel LinkedIn:  charlievensel Would you review this show? I would consider it a great honor if you would leave a written review on iTunes. It's one of the best way for word to get out about this podcast. I read every single comment ... leave any review you want, as long as it's honest. Thank you!

Personal Branding, Marketing Copywriting, Consulting, Business, Coaching

Sometimes the keys to success are obvious. But one thing I've learned is that it's often the small things that lead to the biggest breakthroughs. In this episode, I share five small, unexpected things that led to signficant changes in the way I run my business. This episode is all about mindset shifts. A Quick Preview of the Podcast: 5 small, seemingly random things that completely shifted my mindset about myself and business Info on BrandCamp, a one-night seminar I'm holding on non-profit / ministry marketing Would you review this show? I would consider it a great honor if you would leave a written review on iTunes. It's one of the best way for word to get out about this podcast. I read every single comment ... leave any review you want, as long as it's honest. Thank you!

Personal Branding, Marketing Copywriting, Consulting, Business, Coaching